Trademark Likelihood Confusion

In this episode of Fiddling with Trademarks, attorney Travis Richins dives into the concept of "likelihood of confusion" in trademark law. He explains how trademarks function, the factors involved in evaluating likelihood of confusion, and how businesses can avoid potential trademark conflicts. Travis provides examples, such as the case of "3N vs. 3M," and discusses topics like dead marks, consumer perception, and the importance of conducting comprehensive searches before launching a brand. Whether you're an entrepreneur or simply curious about trademarks, this episode offers valuable insights into navigating the complexities of trademark law.