In this episode of Field Notes: Insights and Observations for the Travel Marketer, we explore the hidden power of typography with Terrence Weinzierl, Executive Creative Director at Monotype.
From cereal boxes to city branding, and from thumbnails to travel brochures, Terrence explains how fonts shape perception, evoke emotion, and help tell a brand’s story—sometimes without using a single full word. We talk about what McDonald's and Kellogg are getting right with their type choices, how travel marketers can think differently about fonts, and what the future holds when AI starts personalizing typography to each individual.
🔤 Highlights include:
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How Terrence went from comic books to custom fonts for Domino’s and PBS
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The branding superpower behind just two letters: "OG" for Kellogg’s
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Monotype’s new “Revision” report and the emotional connection between sound and type
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Why every place has a “typographic voice”—and how travel marketers can find it
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The future of adaptive typography, AI, and the possibility of fonts that change just for you
🎧 Whether you work in tourism, branding, or just love the quiet art of letterforms, this is an episode that proves good type is more than just pretty design—it’s a voice, a vibe, and a vital tool in modern marketing.
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