SEO has shifted more in the last nine months than in the previous nine years — and travel marketers are feeling it. In this episode of Field Notes, Eric sits down with SEO expert Casey Yandle to break down:
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What’s actually changed in SEO heading into 2026
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Why “SEO is dead” is terrible advice
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How travel brands should audit their content heading into the new year
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The rise of AI, Reddit, user intent, and what it all means for DMOs
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Practical tactics to future-proof your website and search strategy
If you’ve been confused by the noise, worried about AI search, or unsure how to evolve your content, this episode is your roadmap.
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