Flourish and Grow with AI

If you’ve ever opened ChatGPT, crossed your fingers, and hoped it would magically write like you—only to get robotic, off-brand results—this episode is for you.

In under 10 minutes, Pam Ivey walks you through a simple, powerful process to train ChatGPT to match your unique voice and tone. No tech wizardry required—just a few writing samples, a quick voice guide, and a copy-paste prompt you can start using today.

Because when your m...

Not sure what “prompt engineering” even means—let alone why it matters to your business? You’re not alone. In this episode of Flourish & Grow with AI, host Pam Ivey breaks it down in plain English (with a sprinkle of sass and a whole lot of strategy).

You’ll learn:

• What prompt engineering actually is (without the tech jargon)
• Why it’s the secret sauce behind great AI-powered marketing
• How it can save you hours, boost your ...

Overwhelmed by all the AI tools being thrown at you? You’re not alone. In this episode, Pam pulls back the curtain on the exact AI marketing tools she actually uses to run her business—from planning and content creation to visuals, email, and more.

You’ll learn:

• The lean, powerful AI stack Pam uses daily (and what she ditched)

• How each tool fits into her weekly workflow

• Where to start if you’re totally new (or totally ove...

If you’re a small business owner tired of chasing trends, drowning in content ideas, and wondering how the heck to keep up with marketing… you’re in the right place.

Welcome to Flourish & Grow with AI—the podcast that helps you market smarter, not harder, with a little help from your new secret weapon: AI.

Hosted by Pam Ivey, a seasoned marketing strategist and educator, each episode cuts through the noise to bring you clear, a...

Ready to elevate your brand from selfies to stunning professionalism? In this episode, discover why investing in a brand photoshoot isn't just about pretty pictures—it's about capturing your authentic story, amplifying your credibility, and magnetically attracting your ideal clients.

You'll discover:

• Exactly what a brand photoshoot is and why it matters for your business.
• The powerful difference between selfies and professiona...

You’ve heard of fear of failure — but what about fear of success? Yup, it’s a thing. And it’s sneaky.

In this episode, I’m sharing a fresh-off-the-call conversation with a fellow entrepreneur who’s bursting with brilliant ideas (sound familiar?), but struggling to turn any of them into consistent revenue. And the truth is, it’s not just shiny object syndrome — it’s something deeper.

Together, we’re unpacking:

• What fear of succ...

Ever walked into a store and felt pressured to buy something before you even had a chance to look around? Awkward, right? That’s exactly what’s happening in your marketing if you’re asking for the sale before building trust.

In this episode of Flourish & Grow, we’re breaking down the biggest mistake business owners make—pushing the sale too soon—and how it’s secretly driving potential clients away. But don’t worry, we’re also t...

You’ve learned the Flourish Growth Framework—now it’s time to put it into action.

In this final episode of the series, we’re taking everything we’ve covered—attracting the right audience, sparking engagement, building trust, making confident asks, and delivering wow-worthy experiences—and turning it into a simple, strategic plan you can actually implement.

No more overwhelm. No more guessing. Just a clear roadmap to help you simpli...

he difference between a forgettable business and one that people rave about? The Wow factor.

In this episode of Flourish & Grow, we’re diving into what it really takes to create an experience that turns clients into loyal fans and enthusiastic brand ambassadors. Exceeding expectations isn’t just a nice touch—it’s a game-changer for sustainable business growth.

You’ll discover:

• The small, unexpected touches that leave a las...

Episode 46: Ask – Inviting Your Audience to Take the Next Step

You’ve built trust, engaged your audience, and provided tons of value—now what? It’s time to confidently invite them to take action.

In this episode of Flourish & Grow, we’re diving into the fourth pillar of the Flourish Growth Framework: Ask. Too many entrepreneurs hesitate when it comes to selling, fearing they’ll come across as pushy or salesy. But here’s the tru...

Attracting an audience is just the beginning—keeping them engaged and earning their trust is where the real magic happens. In this episode of Flourish & Grow, we’re diving into the third pillar of the Flourish Growth Framework: Grow.

Building trust isn’t about quick wins or flashy tactics—it’s about showing up consistently, delivering value, and creating genuine connections that turn followers into loyal fans.

In this episode, ...

Episode 44: Spark – Engaging Your Audience Authentically

You’ve drawn in your audience—now what? This episode of Flourish & Grow dives into the second pillar of the Flourish Growth Framework: Spark.

Engagement isn’t about posting more or shouting louder—it’s about creating authentic, meaningful connections that make your audience feel seen, heard, and valued.

In this episode, you’ll discover: ✨ How to spark engagement that buil...

Struggling to attract the right audience for your business? It’s not about shouting louder—it’s about connecting smarter. In this episode of Flourish & Grow, we dive into the first pillar of the Flourish Growth Framework: Draw.

You’ll learn: ✨ How to identify your dream clients and what they really want. ✨ Where to find them (hint: it’s not everywhere!). ✨ How to craft messaging that grabs attention and makes them say, “This is...

In this episode of Flourish & Grow, we’re pulling back the curtain on the Flourish Growth Framework—a simple, actionable system designed to help you attract the right audience, spark meaningful engagement, build trust, invite confident action, and create raving fans.

Whether you’re feeling overwhelmed by marketing or unsure of your next steps, this episode breaks down the five powerful pillars—Draw, Spark, Grow, Ask, and Wow—th...

Welcome to the "Flourish and Grow" podcast (Reboot)! In this episode, Pam Ivey, marketing strategist and your enthusiastic supporter, guides exceptional business owners through the process of simplifying their marketing efforts. Discover why simplicity in marketing is essential for business growth and learn practical steps to declutter your strategies, focus on what works, and achieve better results. Pam shares her personal journey...

We are getting ready for the new year so the next thing we need to do is check up on our foundations. Is there something we can improve in our mindset and messaging for 2022?

In this episode, Pam and Jane talk about the importance of mindset, which we also discuss in our episode with Anita Heidema, and messaging. Strategic planning is much more than setting up some goals, so take this opportunity to review all your foundations bef...

December is just around the corner and before you even know it, we are already starting a new year. How exciting!

Right now is the perfect time to start planning strategically and setting up goals that can help you improve and maximize your income.

In this episode, Pam and Jane give us tips on what to look for when evaluating and creating a strategic plan for your business. They go over everything: what you should consider and wh...

Are you moving on too quickly from your marketing tactics or are you not moving on quickly enough? It is so easy to go from one end to the other without even noticing you are engaging in marketing sabotaging practices that are preventing you from getting the results you want!

In this episode, Pam and Jane talk about why do we fall for these marketing sabotaging practices and how to change them in order to get the most out of our ma...

With a new trend coming every day and thousands of titles that claim to know the secrets to getting more leads and building up a community. it’s easy to lose sight of what needs to be done in order to bring that vision you have for your business to life.

In this episode, we are back with another amazing guest who understands the importance of having solid fundamentals and who also loves helping businesswomen with market profitabil...