What the Heck is Prompt Engineering—And Why Should I Care?

Not sure what “prompt engineering” even means—let alone why it matters to your business? You’re not alone. In this episode of Flourish & Grow with AI, host Pam Ivey breaks it down in plain English (with a sprinkle of sass and a whole lot of strategy).

You’ll learn:

• What prompt engineering actually is (without the tech jargon)
• Why it’s the secret sauce behind great AI-powered marketing
• How it can save you hours, boost your content quality, and make your marketing finally sound like YOU
• Practical examples and tips you can try today—even if you're brand new to AI

Plus, Pam shares how to avoid the #1 mistake people make when using tools like ChatGPT—and what to do instead.

If you’re using AI (or thinking about it) to simplify your marketing, this is a must-listen episode.

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Let’s connect: Learn more at flourish.biz Join the conversation on LinkedIn: Pam Ivey

And hey—if you loved this episode, share it with a business friend who’s ready to market smarter, not harder.