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May 12, 2025 97 mins

Welcome to episode 25 of the Focused Professional Podcast. In this episode, Joe chats with Jessica McGovern, a renowned pet photographer and Fellow of both the British Institute of Professional Photography (BIPP) and the Society of Wedding and Portrait Photographers (SWPP). As well as the challenges of running multiple businesses, Jessica & her husband have taken on a huge renovation project in Scotland. We find out how that is going and the benefits she is reaping for her mental health.

Jessica loves animals and is able to form a rapid and strong rapport with dogs that allows her to create stunning images that have won her numerous awards and photographer of the year titles. She also loves to learn and devours new knowledge from practical hands-on land management to textbooks on psychology. Her energy and enthusiasm extends to her online mentoring groups in That Tog Spot, where she helps other photographers to develop their skills and businesses, and her students have gone on to become award-winners in their own right.

Our in-depth discussion leads us through how to get the most out of our strengths and considers the balance between building a business that works for ourselves as well as our target market. Jessica also speaks about some of the challenges as well as the advantages of her autistic mind, inviting us all to consider what "unfair advantages" we might bring into our businesses as well as the difficulties we can face. 

Jessica reveals how her training as a competition judge has affected the way she views her own images. Everything she does is analysed and a strategy is formed to help her reach her goals. Listen in for valuable insights into overcoming limitations, finding fulfilment and the ever-present complexities of communication between different minds. 

To see more of Jessica's work please visit her website. For details of her teaching and mentoring go to That Tog Spot. You can also follow on Instagram and find her videos on YouTube.

All images © Jessica McGovern - used here with permission

Find out more about strengths and how to discover and use them on Joe's strengths coach page.

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