Leading a Team Through Uncertainty: Sales, Strategy & Survival - Forge Contractor Alliance Podcast

Welcome to the Forge Alliance Podcast — real talk for tradesmen, entrepreneurs, and leaders navigating the hard road of growth. We're building more than businesses — we’re building men, mindsets, and missions. These conversations pull back the curtain on what it takes to lead in life and work, from broken starts to breakthrough seasons. No fluff, just real stories from the job site and beyond.

In this episode, Kenton sits down with Josh to discuss the real challenges their roofing business is facing during a seasonal slowdown in Northern BC, Canada. For the first time in their 12-year history, they’re struggling to keep a second crew busy.

They break down the economic factors behind the dip like the completion of major infrastructure projects and the departure of Canfor, the region’s largest employer. With the local economy in flux, they’re exploring creative solutions to stay ahead, including a one-day sales event in partnership with local radio stations, community giveaways, and financing options.

Throughout the conversation, they stress the importance of staying true to company values while adapting to changing market conditions. They also talk about the need to develop better metrics and planning tools to avoid similar situations in the future.

This is a transparent and relatable conversation for business owners navigating uncertain times—packed with insights and strategy.

Original theme music composed and performed by - Ben Smith

Produced by - Seth Steward Productions

Co-produced by - Kalen Wookey

Website: https://forgealliance.ca/

Instagram: https://www.instagram.com/forgecontractoralliance

Facebook: https://www.facebook.com/share/1NnTSRyn2A/?mibextid=wwXIfr

X: https://x.com/forge_ca (@Forge_CA) / X