Overcorrection: The Silent Killer of Small Business - Forge Contractor Alliance Podcast

Welcome to the Forge Alliance Podcast — real talk for tradesmen, entrepreneurs, and leaders navigating the hard road of growth. We're building more than businesses — we’re building men, mindsets, and missions. These conversations pull back the curtain on what it takes to lead in life and work, from broken starts to breakthrough seasons. No fluff, just real stories from the job site and beyond.

Every business hits bumps in the road, but the real danger isn’t the challenge—it’s the overcorrection. Just like jerking the wheel on the highway, sudden pivots in business can do more harm than good.

In this episode of the Forge Alliance Podcast, Josh and Kenton break down why overcorrection happens, how it wrecks momentum, and what to do instead. They share real stories from the trades: a roofing-to-siding pivot that drained resources, a thriving pool hall that collapsed after upgrading itself out of its niche, and why influencer “all-in” advice rarely works in the real world.

You’ll also hear about the steady, disciplined operators who resist panic pivots and win by staying the course. If you’ve ever felt the urge to swerve when business gets tough, this conversation is for you.

Learn how to hold the wheel steady, lead with intention, and grow with purpose. Through community and mentorship, FCA shares real stories and hard-won wisdom from the field—no gurus, no fluff, just practical guidance. Grounded in trench-level experience, FCA is more than a program—it’s a movement to help contractors build sustainable businesses, strong cultures, and legacies that last.

Original theme music composed and performed by - Ben Smith

Produced by - Seth Steward Productions

Co-produced by - Kalen Wookey

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