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October 10, 2025 63 mins

Today we're talking with Ichiro Lambe, founder of Totally Human Media.

This is a bit of a different journey for Ichiro, who previously founded Dejobaan Games and Worlds Apart which would become SOE Denver, in that rather than focusing on building games he's focused on the problem of Game Discovery.

I've been digging into game discovery as a problem recently and thinking a lot about it, and what started out as sitting down with Ichiro to learn more about his thinking there, led quickly to bringing him on the pod to talk about his founding journey and what's unique (and what's not) about it.

I really enjoyed talking with Ichiro. I think you will too. Let's jump in.

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