Episode 36: In this episode of Freed Stories, we sit down with Jennifer Peters, founder of Just Be Kitchen, Colorado’s largest gluten-free restaurant group. Jennifer, who was selected as a May 2024 Freed Fellow, shares her journey from corporate marketing roles at companies like Xerox and KPMG to revolutionizing the restaurant industry with a fast-casual, anti-inflammatory approach to food.
Jennifer shares her personal journey, transitioning from corporate to entrepreneurship, and the motivation behind Just Be Kitchen, which offers food free of gluten, seed oils, refined sugar, soy, corn, peanuts, and legumes—designed for those with allergies or simply looking for healthy, flavorful options. Jennifer’s story is one of resilience, community building, and redefining how we think about healthy food without compromising on taste.
3 Key Takeaways:- Leverage Your Strengths When Transitioning to Entrepreneurship: Jennifer’s background in corporate marketing and systems management helped her set up scalable systems early in her business, which became essential as Just Be Kitchen grew.
- Resilience Is Critical to Success: From navigating personal challenges to dealing with banking setbacks and scaling difficulties, Jennifer’s journey demonstrates the importance of resilience in entrepreneurship.
- Community is Key: Jennifer emphasizes how her restaurant has built a passionate community, not only of people with dietary restrictions but also those focused on health and wellness. She highlights the power of fostering connection through shared experiences and wellness events.
- Website: https://www.justbekitchen.com/
- Instagram: @justbekitchen - https://www.instagram.com/justbekitchen
- Facebook: Just Be Kitchen - https://www.facebook.com/justbekitchen
Continue Your Journey: Don't forget to subscribe to Freed Stories on your favorite podcast platform. Stay tuned for more episodes filled with actionable insights and stories of entrepreneurship that inspire and guide. Visit our website for additional resources and support at
Freed Growth - https://freedgrowth.com/grow
Apply for our Freed Fellowship Monthly Grant - https://freedfellowship.com/
Follow Freed Growth on Instagram - https://www.instagram.com/freedgrowth
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.