In this raw and powerful episode, Gregg Lederman shares how he scaled his values-driven SaaS company, Brand Integrity, from consulting to licensing—and ultimately sold it to a global buyer. He reveals the emotional toll, deal setbacks, and ethical challenges he faced, and how staying true to his core values helped him through. Gregg now leads “A Great Life Now,” helping leaders find purpose and self-awareness. This episode is a must-listen for founders navigating growth, burnout, and business exits.
Key Takeaways:
- A values-based culture helped Brand Integrity stand out in a crowded market.
- Hiring people better than yourself is critical to scaling a founder-led business.
- M&A processes often lack integrity—be prepared emotionally and ethically.
- Not raising capital allowed control but limited speed—tradeoffs matter.
- Founders should define personal values before engaging in an exit.
- “Retrading” in M&A is real—expect late-stage changes in deal terms.
- Staying aligned with company culture should outweigh the highest valuation.
- Therapy and self-awareness can be survival tools during exit stress.
Links & Resources
- Gregg Lederman
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