S3 E8: Noveon Magnetics from Rare Earths to Renewable Energy

In this episode of 'From the Ground Up,' Peter Affioni, co-founder and Chief Commercial Officer of Noveon Magnetics, discusses the company's innovative approach to manufacturing permanent magnets. He explains Novion’s use of sintered neodymium iron boron magnetic material and the importance of recycling rare earth minerals to reduce dependence on global supply chains, particularly China’s.

Peter highlights the application of these magnets in industries ranging from electric vehicles to renewable energy and consumer electronics. He elaborates on the challenges in the rare earth supply chain, including regulatory environments and geopolitical factors, and details Noveon’s recycling technology, which efficiently reuses waste materials.

The episode also touches on the broader impacts of magnet production in circular economies and the importance of technological advancements to reduce rare earth dependence. Throughout, Peter shares personal insights into his career journey and Noveon's strategic goals to lead in the global magnet manufacturing industry while advancing sustainable practices.

Please note: From the Ground Up is now independently owned and produced by TexChange Unbrokered Inc., following the release of all podcast rights and associated IP to TexChange Unbrokered Inc. by the University of Chicago.