After a decade of running an ARC service, we’re very familiar with getting reviews and how important they are to making your book stand out from the crowd. But attracting attention is just one way that reviews can help drive sales. This week, Fully Booked is joined by Roxanne Burkey and Charles Breakfield, co-authors who have built an entire strategy around using reader feedback to amplify their books’ visibility and build stronger connections with their audience. From extracting standout quotes to publicly thanking reviewers, they reveal how thoughtful review management can become a powerful marketing tool.
Breakfield and Burkey explain how authors can leverage both positive and critical feedback to grow their platforms, the importance of expanding visibility across multiple sites and formats, and how creatively repurposing reader comments can drive buzz and loyalty. Whether you’re sitting on a backlog of reviews or just starting out, today’s conversation offers plenty of unique ideas and actionable tips for making the most of the feedback readers are giving your work.
Breakfield and Burkey https://enigmabookseries.com/
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
All episode details and links:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.