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October 24, 2023 5 mins

Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map for your show, add guest pins with episode details, make it public and shareable, and use layers to organize by season or topic. By the end of this episode, you'll have actionable strategies to enhance your podcast's searchability and connect with more listeners through the strategic use of Google Maps.

Here are the key points:

  1. Create a custom Google Map for your podcast under your show's profile.
  2. Add pins for each guest/company, using your show's icon.
  3. Include episode descriptions and links in pin details.
  4. Make the map public and share it on social media.
  5. Use layers to organize pins by season or topic if needed.
  6. Consider multiple maps if you have over 100 episodes.
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