Episode Transcript
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.999Hey crafters.
Just a reminder, this podcast is for informational entertainment purposes only and should not be considered advice.
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The views and opinions expressed our own and do not represent those of any company or business we currently work with are associated with, or have worked with in the past.
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for tuning in to the FutureCraft podcast.
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Let's get it started.
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Hey there.
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Welcome to The Future Craft Go To Market podcast, where we're exploring how AI is changing all things go to market, from awareness to loyalty, and everything in between.
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I'm Ken Roden, one of your guides on this exciting new journey.
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And I'm Erin Mills, your other co-host, and together we're here to unpack the future of AI and go to market.
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We are gonna share some best practices, how tos and interview industry leaders and pioneers who are paving the way in AI and go to market.
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So Ken, what's new in your AI adventures? Yeah, so I wanted to talk about something that is.
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Core to any go-to market team, which is what do you do with your ICP insights and you can pull from so many different places, right? Win-loss analysis.
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Interviews with customers and closed, lost, you can also get insights from your sales team.
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But how do you aggregate all that information? The first stop would be just, okay, use all that information to create an ICP profile, buyer persona, whatever you wanna call it.
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And so I've done that already.
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We've kinda already talked about that stuff, but what's been interesting, I've been, finding a lot of success with is using it to create a content blueprint.
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So I've been putting ICP information into a workflow that I have that is then analyzing trends that are specific to that ICP and relevant to our value prop.
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And what I'm able to then get is a little bit of a content theme and calendar for both our sales teams BDRs, as well as our marketing team to have topics for.
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Content webinars.
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And what's been cool is we've actually been getting feedback from some of the leadership teams saying wow, this is stuff that we should have always been talking about.
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And what I think has been fun is it's leveraging deep research, but then I'm using something called typeset to formalize it and make it look clean so that it has that kind of professional branding sleek to it.
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Ken, are you cheating on Gamma? It's called Gamma's, my go-to PowerPoint presentation tool, but I've gotta say typeset.
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It's a little pricey, but I would say I've been pleased with the output.
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So I guess in short, yeah, maybe I'm flirting with typeset.
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Nothing wrong with it.
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How about you? How have you been using ai? I think today we're actually gonna cover it in our session after we talk to our guest Mike, who I'm super excited to speak with today.
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And I've been doing a lot with lovable we constantly get asked how do we prompt better how do we, you and I prompt and my team often struggles with what's the right.
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Level of context and how do I get good outputs? You put in a prompt that maybe isn't super refined.
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You get out something that's also not very refined, and so people stumble and I think that's hard for folks.
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so hearing all that feedback, I thought it might be helpful to create a little app that folks could use.
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Now, obviously tons of GPTs out there that can help you prompt, but this will illustrate how to use.
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Lovable in a fast way and create apps on the fly, which I mean would've been unheard of years ago.
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And especially for somebody who's not super technical like me, it was a game changer.
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And then also being able to put something in production that people can use and find, hopefully find helpful.
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I can't wait to see it.
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It is crazy how fast things are moving.
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I'm excited to see what you've built.
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Yeah.
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And another one of those where started off slow, steep learning curve, but once you get it, it's much, much easier.
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So speaking about learning curves and things changing, who do we have on the podcast today? Yeah, so we've got Mike Sweeney, who is a strategic executive coach to founders and CEOs.
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He's a self-proclaimed girl.
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Dad turned a paradox nerd and he's gonna be talking to us about leadership, which is a little different.
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You might think.
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We're talking about go to market and ai, but what we're talking to him about more is the mindset that leaders need to have in thinking about how to lead through this transformation.
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So he's gonna give us his expertise, given all of his experience, and I'm excited.
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I think you're gonna love meeting him.
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Can't wait.
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Great.
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We'll be back right after this Alright, and now we're back.
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And today we're thrilled to welcome Mike Sweeney.
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We're taking a little bit of a different angle today on today's talk, and I think what's exciting is we're gonna talk about leadership in a lot of change management, which is.
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At the forefront of what's going on in AI today.
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Mike is a trusted executive coach, organizational psychologist, and leadership strategist.
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With over two decades of experience developing high performing leaders in teams, his career began in the US capital.
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Calor.
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I actually didn't read this part.
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That's amazing.
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His career began in the US cavalry evolved through managing two wineries in Napa Valley and led him into professional services where he built a strong reputation for transforming leaders and delivering results.
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Today, he works closely with CEOs, founders and executive teams navigating high stakes transitions and growth, and that could not be more prevalent today than it has been over the last 20 years known for delivering honest, inspirational, thought provoking talks on the paradox in leadership, emotional intelligence, and high performing teams.
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happy to have you, Mike.
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Thanks for joining us.
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I am happy to be here.
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Yeah, it's mike to get us started.
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On this show, we talk a lot about how teams and leaders are navigating this transformation, right? We talk about it being related to ai, but it's actually a lot of what Erin mentioned, like change management.
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From your perspective, what's showing up most for leaders right now in the conversations you're having? Talk about the leaders I work with and often I'm sitting either with co-founder duos or with executive teams.
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The things that I see, of course, are ambiguity, people dealing with political changes.
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The pace of change is certainly rapid in general.
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The other thing I'm seeing a lot of is pessimism, both in leaders and teams themselves.
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One of the dimensions that we often assess teams on is there a sense of optimism or pessimism present within the team? So that's going up.
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A delay in decision making, so a mix between leaders trying to be consensus driven, but wanna make the decision and teams waiting until.
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The leader gets frustrated in making the decision.
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And then a lot of ingroup, outgroup conversations, like if sales would just dot dot, kind of the fantasy of if only leadership capital L would do X, Y, Z.
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So those some are some of the things that I'm seeing and the general change, increase in pessimism decision making process challenges.
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And then, ingroup, outgroup behaviors.
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With a lot of the CEO correspondence that's coming out lately, it's used to be this employee centric and.
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In COVID the warm and fuzzy feeling.
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And it seems like we're transitioning away from it.
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And I think that is actually one of the reasons I'm excited to have you on today is because you frame leadership, not just in terms of decision making, but how we manage complexity and when you're talking about paradoxes competing truths that leaders can't just solve for, can you break that down for our audience? What is a leadership paradox? I am gonna point to some pretty deep theoretical research on paradox theory and then on polarity management.
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So I certainly am standing on shoulders of.
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Other people, and I think it actually goes, all the way down the rabbit hole to like Kiko guard.
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If you wanna point to where the paradox starts from my understanding of paradoxes and polarities are situations that are ongoing unsolvable with seemingly opposing sides.
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Stability, change, focus, flexibility at now later and whenever there's a situation where.
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It's not a problem to be solved, but like both sides will come into play.
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The natural tendency is to bounce like a wrecking ball from one to the next, let's say centralization, decentralization.
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Let's have business units and we'll have GMs for those business units and eventually we'll centralize and we go back and forth.
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If you look at it in the political landscape, aggressively breaking things as we move, and then all the way back to the other side and back and forth.
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and so instead of problems to be solved, these are tensions where both are required.
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And I came to this sort of realization after making several mistakes when I thought my way was the only way.
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And I started to realize that, Maybe I'm right and wrong at the same time.
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Yeah, there's no clear black and white answer.
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One of the things I think that, that are right and wrong, that people struggle with, what if both sides are right? How do they get unstuck? If you think about sales, marketing, or sales and product, maybe you've worked with some folks that have had those experiences where they both are, right? What do you do? Personally, I often feel like I'm right, is a dangerous place to be like built in based on lots of hubris in private school.
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So I have to make sure that first I need to check my own hubris and realize that I'm not that smart.
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There are a lot of smart people out there and there's probably value in a different opinion.
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I think the first thing, when I use Barry Johnson's polarity management approach often, and what starts with, you have to define the polls properly, right? So if you say originally I'd say there's focus and disorganized work immediately.
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It's discounting the other side.
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If I say, maybe there's focus.
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A few core things over the course of six months to guide our strategy versus something like adaptability where we need to be fresh and recycle and treat strategy like gonna the optometrists office where we try a few things and we learn by doing.
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There's value in both sides and both are neutral to positive.
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focus sounds like a good thing.
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Adaptability sounds like a good thing then.
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And only then can we start, so framing the paradox in a positive or neutral way.
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First is the beginning start, and then depending on who's having the conversation, I like to be mindful with where I'm starting.
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So I might start with the upside of the thing.
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I don't believe in.
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For example, in my TEDx, I talk a little bit about the upside of flexibility and I had to bite my tongue a little bit.
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And what I discovered though is that lights the other side up.
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So get over my hubris and then make sure I start with evaluating the good parts of the side I don't believe in, and that's hard.
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The thing that got me interested about the entire concept of polarity management was when I was reading.
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An article to it was called Toward a Theory of Paradox, and there was a phrase in there I had never heard before, which was emotional equanimity.
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And I had to go look it up and Google told me that it was a bit about the calm and the ability to handle, the ups and downs and challenges without overreacting emotionally.
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And I realized that was a learning edge for me.
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So I can't even engage in the conversation if I can't slow things down.
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And recognize that, okay, focus and flexibility, it's not a life or death situation.
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Let's take a breath and let's slow down.
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Starting with the other side and just getting over yourself a little bit.
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And what's interesting you bring up is the seeing the other side, but seeing the neutral positive in today's world, it's like you have your feed of things that are just gonna reinforce your own opinion.
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And I was gonna say, if you wanna feel good about yourself, just go on Chad PT.
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It'll make you feel like you're the most brilliant person ever unless you tell it not to.
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And I think that's a thing that.
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Leaders now you have, every CEO going to, to Chachi PT and validating what they think and could be dangerous or, could limit that.
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Seeing both sides.
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I agree with you and I think one of the reasons I'm able to play a little bit in the middle space is because I am a walking paradox.
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Lived on the East coast and west coast army guy you mentioned, US Cavalry, who's also a girl, dad and I think that allows me to play in the middle sometimes.
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I worked for a company in Texas.
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And as a veteran, I usually get some assumptions made that oh, because veteran, he's gonna be autocratic, he's gonna be dictatorial he's gonna be in your face and he's also gonna be like a gun nut.
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So when I talk to people in Texas who know that I served and might be pro-gun, I am allowed to play in the space with them for a little bit.
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Before this, the reaction to, wait a minute, you're not this way.
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So whatever people believe about guns, religion, et cetera, people make assumptions about who I am based on things that have happened in my life.
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And what I found is that there are some interesting.
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Points of view in that middle space, and it almost feels at least not to get political, but does feel like there's like a radical center that isn't that far apart from each other.
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But we have the polls that dominate media that we react to emotionally.
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And I like to play in the middle space.
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Yeah.
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I think that's a interesting challenge though, to think, whether it's personally or at work.
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We're very pro ai, right? Like we're, we believe that AI is the future of how work's going to be done, but there's another side of that, right? There's another view.
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And it is interesting to be like, okay, what does it look like if I try to play in that space? And what are the pros of, not leveraging ai, though I'm still pretty grounded in my belief that AI is the future.
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Of course you would be right.
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But I think the ai, no, ai, it's AI and insert other neutral, positively charged pole that other people believe in.
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And I think that's the thing that would have to you'd have to play with a little bit.
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Erin and I talked to, A-C-M-O-A couple weeks ago, and they were talking about some of the challenges that they're experiencing just because a lot of things you mentioned.
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A lot of things are in flux.
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Decisions are hard to be made, and they're, they feel like they're being pulled in opposing directions.
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How do you scale a business while keeping your marketing personalized? We need to do faster, but we also have to ensure we have trust with our customers.
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I'm wondering how you would recommend a leader to start reframing those moments versus saying I have to move fast.
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Oh, wait, no, I I've gotta I've gotta slow down and make sure my customers are okay.
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It can be Hard 'cause it's like the both end can feel like the gas and the brake at the same time.
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It's okay, I'm gonna do, I'm gonna do both.
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Like I can't just pick one.
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I think the conversation I might have with some co-founders about, how should we approach our strategy? It's trying to figure out what's at play and I I'm trying to think of a good example, but if it's we're gonna grow this product or we're gonna do this other thing.
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walking around all sides of those to figure out like what are you actually trying to solve for what, what might happen? And are there good sides to both? And I'm not pulling a specific example here, but I know I personally had the challenge of, should we be focused on our strategy or should we be flexible? And I had a situation where like we had started to get some traction.
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I was utterly convinced that focus was the right thing to do.
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Had a pretty tough conversation with the CEO to convince him that this was the right way to go.
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And I firmly believe that, every day you start with your three things.
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You knock those out, you turn off all your notifications I turn those off and I do dedicated deep work because that is the right way to work and more effective.
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Sure, from my point of view and from everything I've read and, head of CEO is tinkering.
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Tinkering with a few different things.
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And I was like, why? I was very judgmental.
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Like, why are you working on that? That's not adding any value.
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Like we talked about the core, we talked about the focus, get back over here with me and my three things.
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And literally it was like two days later, the thing that he had been tinkering with, we immediately sold to one of our flagship clients.
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And because he had been tinkering, I was like, oh, so that's connected to okay.
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So when someone is pushing for a particular idea, often in teams executive decision making happens by either plop, which means someone says something, no one says anything, and they're like, oh, we're not doing that.
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Or one person says something and one or two people agree and everyone goes that direction.
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So spending some time trying to figure out what.
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Is the rest of the mood of the team.
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Are there any dissenting opinions and looking for that diversity of thought to then give the rise to, okay, we've got a couple things.
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How do we wanna approach those? Should we do this? Or is there a middle ground In the book, both end thinking, they talk about, mules and tightrope walkers, which I, it resonated with the metaphor.
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So mule is like donkey and horse put together to serve one purpose.
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And a tightrope walker would be, someone who artfully makes adjustments to the left and to the right to manage.
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Both sides at the same time.
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So in the middle space, sometimes we can come up with ideas that haven't been considered, but the problem is we have very loud, opinionated people making decisions fast and not pulling the other side onto the table.
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So it like becomes a competition.
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I think this I think this, somebody's gotta win.
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So it's what if we think both those things, how can we play with those? How can we come up with mules and tightrope walkers that might be more artful than just quickly picking one through a.voting
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exercise? you talk a lot about creating common ground, and a lot of times it seems like there isn't any, so what does it look like in practice for leaders? How can you create that alignment But, we'd love to get your thoughts on how do you get people to see eye to eye? The two things I mentioned, and these might be just me personally.
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When the trigger rises, I have to pause, and this relates back to that ability to self-regulate and we're in the EQ land a little bit.
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And I, and in my TEDx I mentioned the idea that once we start talking about.
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Doge.
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Immediate.
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It's oh, we're so fi, we're fine with firing half of the government workers.
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If we bring up the name, like people are triggered.
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If we talk about climate change, all of a sudden so the economy doesn't matter to us.
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Like we don't care about free market.
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And it's almost like we first have to get over ourselves and get over the emotional rise that comes when someone advocates something that we totally don't believe in.
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So I had to install a pause button for myself, and I had to identify the emotional triggers that I could witness in my body that would tell me that I'm about to react.
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And I was doing this on a run with a friend of mine.
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We're running along and we're talking about, as you do, talking about healthcare system.
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And we were talking about the polls we were discussing were, best care for the individual.
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And most affordable for society.
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Those are the polls.
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And then he got to a point where I think he was feeling like his care was gonna be taken away.
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And he said it's a pretty big system.
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How are we gonna change it anyway? And I'm like, we are the people that can solve it.
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We're too smart guys on it.
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Like it just completely lost my marbles and I couldn't hit my pause button and the conversation broke down.
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So being able to stay in the tension.
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Stay in the mess a little bit longer while someone articulates something that you don't believe in.
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I think that's the first step.
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And some of the other things I mentioned about finding the neutral deposited frame, starting with the other side.
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But for me, the pause button was the key.
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And I have a little shirt that I wore underneath my orange sweater from my TEDx that has a target in the middle, and one of my coach friends gave it to me years ago when he knew that's where my stress showed up.
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So it's the center of the chest clenching of the jaws, and I jump in and I interrupt people.
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If those three things happen, I know I have to find a moment to step back and breathe.
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I find that so relatable and it resonates with a lot of how I am seeing and hearing leaders talk about the pressure they feel under right now, where they're in conversations with maybe their board or their CEO and they're being asked to do.
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What sometimes feels impossible, whether it's do more with less, there's a lot of change in terms of moving, needing to move faster or who's gonna own it, sales or marketing.
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And I I do think it's a good call to for everyone, including myself, especially to take a beat and realize, okay, i'm sensitive if it's, we're talking about sales and marketing handoff.
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So I gotta make sure that I'm hearing the other person out before I jump in because it's very high pressure right now.
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I'm curious, can you tell us a little bit more like what inspired this talk and what do you hope leaders take from it? So the what inspired it? It started 10 years ago and my master's in org psych.
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The only reason I was going back to get my master's is because of a nasty comment a friend of mine had made.
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And I I was interviewing for these director level roles.
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I was on the train into Boston, and I said, I'm just not getting any bites on these director level roles.
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Take a look at my resume.
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And he took two looks at it, handed it back to me, and he goes, you never went back to school.
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You look lazy.
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The rest of us did.
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So that's a great example of Kim Scott's radical candor.
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Like I knew he cared about me deeply, but man did he challenge me directly.
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So a year and a half later, I have my master's, but as I'm going through the program, I met someone and I stayed in touch with her.
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We were like Nike running app friends.
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And so the long tail of the network she became, I think the dean of this particular school and she invited me recently to, to teach, and this was back in maybe last October.
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And she said, Hey, oh, by the way, we're doing a TEDx event.
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Deadlines tomorrow if you're interested, feel free to submit.
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And I'm like, oh, do I wanna do it? And so I just said, sure.
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And I submitted something that me and chat GPT made up the night before and then two weeks later was like, no, now you have to do a two minute pitch on it.
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And I was like, what did I submit? Then I came back in January and all of the other speakers were psychology doctoral students who were taking a course on how to give a good TEDx.
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And I'm getting emails from the professor that I'm behind in the homework and I got a zero and I'm like, what's going on? I just finished the i, thanks.
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Wow.
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holidays, so I like come back up to speed and I realize I don't wanna do the thing that I was gonna do.
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And the original topic was.
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How the combination of data plus emotional insight leads to long-term sustainable change.
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And I thought it was a great topic, but I just didn't feel like I knew enough about it.
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And as I continued to research, I ran into that Tor e Theory of Paradox article fell in love with the framework and then went deep down the rabbit hole of all of the research, all the studies.
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And I realized that over the last 10 years I had been doing a lot of work, like we believe in-person training and.
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Digital.
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How do we make it a both? And we want stability and we want change.
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How do we make it a both? And I think the origin for me was like Stephen Covey's think win.
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Jim Collins, genius of the, and so I improv.
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Yes.
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And once I found a framework that wrapped around it, I got passionate about the talk and I felt let me use a good personal example of when I screwed it up.
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To try to make it relatable so people can understand like, oh, when you get overheated, like there's a way out.
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And if you are emotionally engaged beyond a, what I would consider to be a healthy amount, there's another way to approach being humble, being curious, and learning how to.
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Harness the best of both and I think that army guy, girl, dad, being able to be both, like I'll go paint my nails, get my hair dyed, and then also have my saber hanging on the wall.
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I like that.
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Both can be true.
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Yeah.
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It's interesting because, I think the three of us share something in common.
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The idea of, being a leader or being a person in this world, there's a little bit of humility, there's a little bit of empathy especially as leaders showing up a certain way, but, it feels like right now, that people just don't have the space to do that.
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Like they're not they're not allowed or they don't have the time.
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And one of the things like they're just being asked to do more with less and do it faster and no room for error.
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And that type of pressure can break someone and they can break teams.
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And I'm curious, how would you what advice would you give to a leader who's experiencing that before they.
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I don't know, explode, like burnout, whatever words you wanna pick.
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Yeah.
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So I read once that unsolicited advice is the same as criticism.
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So with that in mind, I'll just be mindful of for those of you listening who don't want advice skip forward from this section.
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One thing I I learned in, my time at Bain and Company and how they manage their teams is we implemented something we did at the start of every meeting, which was just, what's your stretch? And if you consider that, there's eustress, good stress and then distress.
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So we would put like a one to five, where were you on your stretch? And if the goal is a three, I would be able to see, we'd put little faces on, if you're a one, you could say, Hey, who needs help this week? If you were a five, the rest of the team could say, what do you need? And if I saw someone who was a 5, 5, 5, then we could work on what do we need to do to readjust? I definitely believe in the quote.
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I can't remember where I heard it, but the only people that are upset when you set boundaries are those who benefit when you have none.
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And I think sometimes we can be our own worst enemy.
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And whenever I'm working with the executive and they talk about time management, I'm like, show me your usage on your phone.
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And if it's more than four, I'm like oh, but I use it for work.
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I use it when I'm right.
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Yeah.
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Okay.
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let's talk a little bit about where we can find time.
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And sometimes those like self-soothing activities of like scroll, scroll, scroll.
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There's a lot of that.
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10 minutes here, 15 minutes there.
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How much time, can I see your Netflix history? Like I can probably find a good amount of time in that area.
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And that's not to say that people don't have pressure, people don't wanna overwhelm, but if we don't have time to take a step back.
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Where's your time going? So team norms, boundaries, making it explicit.
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What are the expectations after five? Am I supposed to respond? Sometimes we will go to the responsiveness just because it feels good and we get that dopamine hit.
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But if we put our phones down, and I'm not trying to be like super old school about.
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Device use because I do tend to have the habit also.
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But when people are overwhelmed and people are feeling like they're about ready to bust, trying to find some time to reflect is important.
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Trying to make sure boundaries are in place are important.
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Having conversations about stretch with the team are important and, I do come back to that.
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What are my three things for the day? Yeah.
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So I'm a big fan of Dave Berry's meeting quote, and I don't think I'm gonna get it perfect, but his quote goes like this.
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Meetings are highly indulgent, self addictive activities that organizations and other large corporations engage in, only because they can't actually masturbate.
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So sometimes we have a lot of meetings with a lot of people and we have informs, but they're not moving the ball forward.
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They're not moving the needle.
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And I do believe in a well run meeting, but I think if your day is full of meetings and you're not getting any actual work done and the only time your work starts is at the end of the workday, are you okay with that? And I know that's like the way it is, I think that'll resonate with a lot of, our listeners.
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If I just blew up the tone of the podcast.
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Not at all.
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there's a, calculator at in past lives that Harvard, I think it was HBR developed about the cost of a meeting.
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And so you could even put in, estimate people's salaries and the time Did we get $10,000 of value out of this hour that we don't have any action items out of? I love a well run meeting, don't get me wrong, but if there aren't clear, actually I remember when I worked at Gallo, we had this meeting mechanics checklist and people got audited and people got like praise for well run meetings, but you could decline if there was no agenda.
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You had to have some sort of follow up.
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And it had to be clear that if you didn't have a role, you didn't have to go.
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And I took that to heart.
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So again, I like a well run meeting, but a meeting that isn't well run that people are just like sharing updates.
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I can read that on a mural board.
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I can read that in a five minute loom update at one and a half speed.
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I don't need to be there.
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So anyway, when it comes to that, I think some of those pieces can get us that time to take a breath, step back, reflect on how much work is coming.
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at the end of the year, nobody ever put in their review attended a lot of meetings and answered email, and yet think about the amount of time that we spend on those two activities.
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Yeah.
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I think that's part of what's interesting, right? Is like you have all these teams that are doing that.
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What separates good teams from great teams, and especially as we're under this big moment of pressure, how do teams stay aligned and just through this pace that keeps on accelerating, what's your thought there? I.
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When I look at teams, I'm typically looking at the level of business impact they have, the level of engagement they have, and then whether they're sustainable.
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So in the work that I do with Rally Bright, we will measure those.
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We'll diagnose what's going on, and then we will hopefully improve on a couple key things.
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great teams have a process for debriefing at a certain interval, whether it's six months.
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Every quarter they'll have a discussion of what's going well, what's not going well, and what should we do differently.
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And that's a bit of a lather, rinse, and repeat.
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And they spend maybe 5% of their time working on the team, not just in the team.
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That, that's one thing I see that they have some sort of process to do that.
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And for us, we use a measurement to do that so we can see how it's changing over time.
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And, as the team changes, as the market context changes are the, is the team's impact higher? Is the team's engagement higher and are they more or less sustainable? I found, a phrase that I liked once where duo is the strongest atomic unit of a team, and I like that.
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I think it was from the book Wired to connect and teams that have peer one-on-ones in place, so it's peer to peer exchange, not just leader to member exchange.
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That's a positive sign.
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So a lot of teams when I talk, I'll say, look, there's, I'll use a baseball metaphor here.
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It could be gymnastics or could be something non-sports, but it could be orchestra or play related, but like, how is the performance? Like I know that group and that subgroup is doing this and that sub, but are we winning? Are we not winning? Is it growth? Is it this? And sometimes there's disagreement on what the scoreboard says and whether we're winning or not.
314
00:30:54,791.3275306 --> 00:31:03,151.3275306
So I think the last one is, people actually know what it means to win, and there's some sort of visual way to see whether it's happening or not.
315
00:31:03,151.3275306 --> 00:31:05,311.3275306
Those are some of the things I've seen in great teams.
316
00:31:05,601.3275306 --> 00:31:08,401.3275306
I think the last thing I would just say is the laughter.
317
00:31:09,286.3275306 --> 00:31:11,566.3275306
I studied use of humor as a response to stress.
318
00:31:11,566.3275306 --> 00:31:15,466.3275306
And if teams are laughing, there's a little bit of light teasing, but it's not always at the same person.
319
00:31:15,466.3275306 --> 00:31:16,377.5775306
It's like back and forth.
320
00:31:16,826.3275306 --> 00:31:18,776.3275306
They're inside jokes and things.
321
00:31:19,686.3275306 --> 00:31:22,316.3275306
That is a good telling sign.
322
00:31:22,646.3275306 --> 00:31:25,566.3275306
I was with a team recently and it was somber.
323
00:31:26,656.3275306 --> 00:31:33,546.3275306
And they were arguing with one of the metrics we had and they said, oh what's the standard on this? And, aren't most teams in the middle? And I was like, I don't know.
324
00:31:33,546.3275306 --> 00:31:36,576.3275306
Like I've seen some teams come in the room and hug each other.
325
00:31:37,446.3275306 --> 00:31:40,116.3275306
I've seen some teams high five when they accomplish something.
326
00:31:40,116.3275306 --> 00:31:45,966.3275306
The mood of this team is measured, not good or bad, just measured.
327
00:31:45,966.3275306 --> 00:31:50,591.3275306
And I'm like, how do you want to be? So I guess I'm like a heartbeat of laughter is another thing.
328
00:31:50,811.3275306 --> 00:31:51,651.3275306
With great teams.
329
00:31:51,661.3275306 --> 00:31:51,781.3275306
Yeah.
330
00:31:51,781.3275306 --> 00:32:00,661.3275306
Switching gears a little bit, talking about AI and we have a lot of folks that are leading teams through this transition.
331
00:32:01,211.3275306 --> 00:32:03,731.3275306
but they're trying to drive this AI change.
332
00:32:03,731.3275306 --> 00:32:11,821.3275306
Especially, as investors and CEOs are pushing this initiative and they feel like this pressure to figure it out.
333
00:32:12,251.3275306 --> 00:32:20,981.3275306
And I'm curious, especially for those folks that maybe aren't as technical, how can they help their teams transition in this time? I.
334
00:32:22,551.3275306 --> 00:32:22,771.3275306
Wow.
335
00:32:22,856.3275306 --> 00:32:26,786.3275306
It's like just in that question I felt the pressure of figure it all out.
336
00:32:28,31.3275306 --> 00:32:28,251.3275306
Huh.
337
00:32:28,616.3275306 --> 00:32:31,466.3275306
I guess it's like, what is it Right.
338
00:32:31,886.3275306 --> 00:32:36,881.3275306
So I think sometimes there's like directional pressure we gotta do something with ai.
339
00:32:36,961.3275306 --> 00:32:48,211.3275306
Sweet, what's the first thing that we can do in test and put in front of someone? And I, I think maybe sometimes there's a pressure that we have to figure it all out and have a measured strategy for it.
340
00:32:48,681.3275306 --> 00:32:51,441.3275306
And sometimes I like to know where that pressure is coming from.
341
00:32:52,71.3275306 --> 00:32:56,291.3275306
Even when I read and you had sent me some information about someone who feels the pressure to figure it out.
342
00:32:56,291.3275306 --> 00:33:09,556.3275306
I was like, where's that coming from and who's applying that pressure and what is it needed? Is it the board? Is it the executive team? Is it someone who's just like anxious and needs to I don't know where that pressure might be coming from.
343
00:33:09,556.3275306 --> 00:33:12,706.3275306
So I guess with teams that are feeling like they have to figure it out.
344
00:33:13,186.3275306 --> 00:33:27,976.3275306
It's hard for me not to go back to my what are the three things that you're trying to figure out this quarter? And I think that is a very And I remember an equation like your throughput, how fast you get things done is directly correlated to your whip, your work in progress.
345
00:33:28,466.3275306 --> 00:33:39,356.3275306
And I may be a purist, but if you have a big thing to figure out, what are the things that you can figure out this week, this month, or this quarter? And I doubt that it all needs to be figured out.
346
00:33:40,166.3275306 --> 00:33:45,656.3275306
Something needs to be figured out in short order, and we can apply some pressure on testing and learning in that area.
347
00:33:46,136.3275306 --> 00:33:54,586.3275306
So maybe take a breath and figure out what part of it needs to be figured out in what timeframe, and then like attack that rather than ah, we gotta figure it all out.
348
00:33:55,86.3275306 --> 00:34:06,336.3275306
Yeah, I would say one of the biggest traps I'm seeing leaders fall into, and right now I'm seeing a lot of marketing leaders, unfortunately fall into it, is they're like, we've gotta implement ai.
349
00:34:06,336.3275306 --> 00:34:10,356.3275306
We've gotta use AI for this and this, and all across the board.
350
00:34:10,706.3275306 --> 00:34:12,56.3275306
But it's not related to a goal.
351
00:34:12,891.3275306 --> 00:34:20,811.3275306
And so you're just implementing AI for AI's sake versus saying Hey, like we have a conversion issue, or we have a efficiency issue.
352
00:34:20,841.3275306 --> 00:34:22,221.3275306
Let's solve that problem.
353
00:34:22,491.3275306 --> 00:34:28,851.3275306
And that's actually what a lot of the research is pointing to now, is that you don't wanna just say implement AI for AI's sake.
354
00:34:29,1.3275306 --> 00:34:33,531.3275306
You wanna do it, thoughtfully and over time and there's a change management aspect to it.
355
00:34:33,531.3275306 --> 00:34:36,171.3275306
So I very much, I feel your pain, Mike.
356
00:34:36,641.3275306 --> 00:34:45,921.3275306
It might be that like I'm a relatively goal directed person, but when I work with, coaching clients, like half of them are goal directed also, and half of them are like discovery.
357
00:34:46,731.3275306 --> 00:34:46,761.3275306
I.
358
00:34:46,761.3275306 --> 00:34:46,896.3275306
Learners.
359
00:34:47,136.3275306 --> 00:34:54,636.3275306
And so maybe there's like a both end here of we need to have AI initiatives that are connected to strategic goals and business impact.
360
00:34:54,636.3275306 --> 00:35:02,196.3275306
And we need to have the freedom to play and figure out what we're discovering and what we're learning to make it almost fun.
361
00:35:02,766.3275306 --> 00:35:07,386.3275306
I know my experience with AI has all been like trying to figure something out and I'm like, oh, it can do that too.
362
00:35:07,386.3275306 --> 00:35:12,756.3275306
And then I show it to somebody else and they tell me and they're like, have you tried this? Have you added? And then put it into this other agent.
363
00:35:12,936.3275306 --> 00:35:18,326.3275306
Like all of that for me is fun and interesting, but not necessarily goal directed other than keep learning.
364
00:35:18,386.3275306 --> 00:35:22,366.3275306
So maybe it's a, we wanna make sure that we're connected to very specific goals.
365
00:35:22,876.3275306 --> 00:35:52,891.3275306
Yeah, you've coached a lot through transformations and I'm just talking about technical ones, but cultural or organization, organizational ones, like what do you what do you think the through lines are that you're seeing with leaders who help their teams thrive during big moments of change? Like ones they're probably experiencing right now? I might say, I'm gonna, I'm gonna talk to think a little bit, making sure that there's a little bit of an identity to the change.
366
00:35:53,261.3275306 --> 00:35:59,701.3275306
If there's a project team, what are we all about? What do we stand for? I think that's important for teams.
367
00:36:00,211.3275306 --> 00:36:03,841.3275306
I think also building in like who the end user or the customer is important.
368
00:36:03,841.3275306 --> 00:36:15,311.3275306
I know one specific example when I was at at Bain account where we were doing a pretty large scale transformation project around digital learning and we had, archetypes, we had new Nikhil.
369
00:36:16,351.3275306 --> 00:36:21,341.3275306
We had Savvy Sam, experience Ellen and the mysterious Marina 'cause we didn't know how she learned.
370
00:36:22,1.3275306 --> 00:36:28,121.3275306
And what we did when we were doing a lot of our work is we had these like beanies for new hilel.
371
00:36:28,571.3275306 --> 00:36:30,821.3275306
We had a wizard hat for Mysterious Marina.
372
00:36:30,821.3275306 --> 00:36:35,981.3275306
We had these like ceremonies that would bring the customer or end user into the room.
373
00:36:36,811.3275306 --> 00:36:39,221.3275306
And I think that's what made something successful.
374
00:36:39,221.3275306 --> 00:36:47,226.3275306
We found ways to bring consultants who are on the beach or not staffed into our process, into our meetings attached for a week or two weeks.
375
00:36:47,626.3275306 --> 00:36:48,856.3275306
That's probably the biggest one.
376
00:36:48,906.3275306 --> 00:36:58,151.3275306
Who is the person who's going to experience or get benefit from? The eventual change and making sure that they're at the centerpiece.
377
00:36:58,781.3275306 --> 00:37:07,421.3275306
And we would run like mini hackathons and bring some of them in the room, ask them to serve on the advisory board.
378
00:37:07,961.3275306 --> 00:37:10,691.3275306
And I think our team had a bit of an identity.
379
00:37:10,701.3275306 --> 00:37:12,111.3275306
And we had some cash at the time.
380
00:37:12,711.3275306 --> 00:37:18,811.3275306
I think the last thing when it comes to teams is try to distribute the decision making.
381
00:37:18,986.3275306 --> 00:37:30,56.3275306
And we, I, in, in many of the teams I've had or I've led or worked with, I try to figure out can we make a decision making rubric that's based on experience and expertise and not a random title.
382
00:37:30,941.3275306 --> 00:37:40,531.3275306
So if it's a tech decision, can the tech person carry the day? If it's a comms decision, can the comms person carry the day? What are y'all looking at me for? I don't have the same expertise you have.
383
00:37:40,531.3275306 --> 00:37:43,441.3275306
If it's in this lane, I'm great at making the decision.
384
00:37:43,818.8275306 --> 00:37:48,971.3275306
If I need to help break a tie, I can facilitate a conversation, but more about this than I do.
385
00:37:49,271.3275306 --> 00:37:53,291.3275306
Or when working with teams realizing that like this deference to the authority.
386
00:37:53,936.3275306 --> 00:37:57,56.3275306
Just 'cause someone has a title means they might be a better interviewer than you.
387
00:37:57,56.3275306 --> 00:37:59,246.3275306
They might not actually have more skills.
388
00:37:59,456.3275306 --> 00:38:11,576.3275306
So I think distributing the decision, making power in such a way that people can make rapid decisions while maintaining a sense of shared consciousness of the identity or the objective for the team.
389
00:38:12,266.3275306 --> 00:38:20,996.3275306
Yeah, I find that interesting, especially the idea that just because the person with the most senior title is in the room doesn't mean that they know everything or have to make all the decisions.
390
00:38:21,296.3275306 --> 00:38:22,196.3275306
That's why you have a team.
391
00:38:22,406.3275306 --> 00:38:26,756.3275306
Erin, I'm curious, like you have led a lot of transformations like.
392
00:38:27,311.3275306 --> 00:38:32,291.3275306
Shifting BDR models implementing like account based marketing and sales initiatives.
393
00:38:32,291.3275306 --> 00:38:36,456.3275306
Like how have you seen success in transformations like that? I think it's hard.
394
00:38:36,471.3275306 --> 00:38:39,71.3275306
I've had I've had successes and I've had failures.
395
00:38:39,341.3275306 --> 00:38:55,321.3275306
I think Mike, to your point, it's hard sometimes when it's, when you're leading through transformation and everyone's looking at you for the answer and you don't have the answer, and then you feel inadequate or like you get the, like your imposter syndrome starts firing up.
396
00:38:55,891.3275306 --> 00:39:03,41.3275306
And so I think part of it is, making sure that you've, you're understanding the angle like.
397
00:39:03,481.3275306 --> 00:39:17,521.3275306
If it's BDR transformation, it's, are we, is it a conversion problem? Some of the things that you were talking about, because sometimes I feel like it's like transformation for transformation's sake can be just hard and also maybe unnecessary.
398
00:39:17,981.3275306 --> 00:39:23,461.3275306
I'm finding even now with the team I lead with ai I think it's play.
399
00:39:23,491.3275306 --> 00:39:25,201.3275306
I love playing with ai.
400
00:39:25,201.3275306 --> 00:39:27,511.3275306
I think that's part of the reason we created this podcast.
401
00:39:28,231.3275306 --> 00:39:40,386.3275306
And I think a sharp edge to understand like, okay, is the goal that we get more content done and then that content leads to more engagement and then the, Outcome is that we're trying to drive and there's such a delicate balance.
402
00:39:40,386.3275306 --> 00:39:48,56.3275306
and now even more with technology, it's even more of a challenge because it's moving faster than anything we've ever seen.
403
00:39:48,646.3275306 --> 00:39:48,936.3275306
Yeah.
404
00:39:48,941.3275306 --> 00:39:49,31.3275306
Yeah.
405
00:39:50,366.3275306 --> 00:39:51,326.3275306
It definitely is.
406
00:39:51,416.3275306 --> 00:39:54,416.3275306
There's a new tool every day, if not every hour it feels like.
407
00:39:54,866.3275306 --> 00:39:59,921.3275306
Hey Mike, I wanna shift gears a little bit and I wanna talk about Rally Bright So I'm their Chief Strategy Officer.
408
00:39:59,971.3275306 --> 00:40:00,1.3275306
Okay.
409
00:40:00,11.3275306 --> 00:40:02,201.3275306
So I wanna shift gears a little bit and talk about Rally Bright.
410
00:40:02,501.3275306 --> 00:40:06,671.3275306
You are Chief Strategy Officer for Rally Bright.
411
00:40:06,721.3275306 --> 00:40:14,86.3275306
Can you give us a quick snapshot of what Rally Bright does and how that ties into the challenges leaders are facing right now? Sure.
412
00:40:14,86.3275306 --> 00:40:17,116.3275306
The mission at Rally Bright for Simple is to improve teamwork for everyone.
413
00:40:17,851.3275306 --> 00:40:18,901.3275306
That's the main goal.
414
00:40:19,561.3275306 --> 00:40:25,236.3275306
And so what we've tried to do, and I joined two years ago, let's say, based on where we are now in the calendar.
415
00:40:25,266.3275306 --> 00:40:27,156.3275306
But I used it as a customer first.
416
00:40:27,156.3275306 --> 00:40:37,716.3275306
I was looking for something that would help me figure out like, are we living the values that we say, are we implementing the right behaviors? And it had turned out years in the past.
417
00:40:37,716.3275306 --> 00:40:43,526.3275306
I had done a little bit of like side work through Upwork for this founder and great guy.
418
00:40:44,456.3275306 --> 00:40:49,126.3275306
interesting mission that I was trying to figure out.
419
00:40:49,126.3275306 --> 00:40:53,856.3275306
How do you scale high performing team development? At some point you've gotta involve hr.
420
00:40:54,606.3275306 --> 00:40:58,506.3275306
Another point, you've gotta involve the leaders and the teams themselves.
421
00:40:58,866.3275306 --> 00:41:03,996.3275306
So what we do is we have a process and a platform to help teams measure, diagnose, and improve.
422
00:41:04,446.3275306 --> 00:41:07,986.3275306
So the way it will work is, we'll work with a team for six months.
423
00:41:08,296.3275306 --> 00:41:10,156.3275306
we start with understanding the context of the team.
424
00:41:10,186.3275306 --> 00:41:15,166.3275306
We run like a 15 to 20 minute assessment and they have dashboards and charts and graphs.
425
00:41:15,446.3275306 --> 00:41:19,166.3275306
each team has a set of strengths and a set of vulnerabilities.
426
00:41:19,536.3275306 --> 00:41:26,586.3275306
we'll workshop with the team to figure out what is the one strength you wanna sustain and what are the one or two vulnerabilities that you want to improve on.
427
00:41:26,866.3275306 --> 00:41:28,696.3275306
we have 250 resources.
428
00:41:29,221.3275306 --> 00:41:32,161.3275306
That we provide to help you on a common issue.
429
00:41:32,161.3275306 --> 00:41:34,141.3275306
Like my team has a lot of pessimism.
430
00:41:34,351.3275306 --> 00:41:36,91.3275306
My team has passive aggressive behavior.
431
00:41:36,91.3275306 --> 00:41:49,171.3275306
My team doesn't make decisions, doesn't pull through decisions, and we have a rally bot too, where we've uploaded all those resources into the platform so you can have a conversation that the bot knows your scores and knows the resource.
432
00:41:49,171.3275306 --> 00:41:59,541.3275306
So you can say, what should I do first it'll tell you, and then they'll put in place one or two actions, and then about eight weeks later we'll do a coaching session to check in on how things are going.
433
00:41:59,541.3275306 --> 00:42:06,591.3275306
We'll ask one question, which is how likely are you to recommend this team? Kind of standard NPS methodology? But it's a team promoter score.
434
00:42:06,591.3275306 --> 00:42:07,881.3275306
So we have a TPS report.
435
00:42:08,61.3275306 --> 00:42:08,511.3275306
Built in.
436
00:42:08,511.3275306 --> 00:42:11,441.3275306
For those of you who love office space, our founder has a sense of humor.
437
00:42:11,781.3275306 --> 00:42:13,731.3275306
We'll have a coaching conversation, another eight weeks.
438
00:42:13,731.3275306 --> 00:42:14,301.3275306
We'll do it again.
439
00:42:14,301.3275306 --> 00:42:16,581.3275306
And at about the six month mark, we'll do a reassessment.
440
00:42:16,581.3275306 --> 00:42:18,201.3275306
We'll look at where are you now.
441
00:42:18,771.3275306 --> 00:42:26,121.3275306
And what I love about it is inside the platform you can see what went up, what went down, and then how did you perform relative to the things you committed to.
442
00:42:26,856.3275306 --> 00:42:29,46.3275306
That's my favorite as an accountability guy.
443
00:42:29,46.3275306 --> 00:42:31,846.3275306
It's oh, so you committed these three, these two went up.
444
00:42:31,876.3275306 --> 00:42:32,416.3275306
Yay.
445
00:42:32,661.3275306 --> 00:42:33,826.3275306
This one went down.
446
00:42:33,826.3275306 --> 00:42:34,726.3275306
Even worse.
447
00:42:34,936.3275306 --> 00:42:38,326.3275306
What's going on with the team? And it facilitates multiple conversations.
448
00:42:39,346.3275306 --> 00:42:46,156.3275306
So you have the first workshop, we have a conversation after that TPS report after the next TPS report and then at the six month mark.
449
00:42:46,306.3275306 --> 00:42:51,796.3275306
And what we do is once we do it with a team, we then teach the HR business partners.
450
00:42:52,411.3275306 --> 00:42:58,51.3275306
L and D folks, HR folks, how to do the process, and then we support them with facilitator round tables.
451
00:42:58,661.3275306 --> 00:43:03,401.3275306
usually by the second or third time, a team has experienced the process leader can do it on their own.
452
00:43:04,511.3275306 --> 00:43:11,231.3275306
Once the leader realizes that they have all the data they need, and the team has the data they need, it's not the outside consultant's job to fix it.
453
00:43:11,651.3275306 --> 00:43:13,151.3275306
It's not hrs job to fix it.
454
00:43:13,151.3275306 --> 00:43:14,771.3275306
It's not the leader's job to fix it.
455
00:43:14,771.3275306 --> 00:43:17,201.3275306
Guess what? It's all of our job to fix it.
456
00:43:17,381.3275306 --> 00:43:21,331.3275306
What kind of environment do we want? And then we feel like we're on mission.
457
00:43:21,341.3275306 --> 00:43:26,441.3275306
I think that's actually such a key point, is the accountability across the team.
458
00:43:26,491.3275306 --> 00:43:28,806.3275306
I come back to this, solve it for me kind of thing.
459
00:43:28,806.3275306 --> 00:43:36,376.3275306
certainly when I was more junior in my career, I looked at my leaders and I was like you must know, and I love the, hey, everybody's in it.
460
00:43:36,506.3275306 --> 00:43:39,16.3275306
If you're not happy, there's a, get.
461
00:43:39,561.3275306 --> 00:43:43,51.3275306
Get your resources around and try to make the situation better as well.
462
00:43:43,51.3275306 --> 00:43:48,431.3275306
I feel like it that often goes I think it's just often missed and it's an interesting.
463
00:43:49,146.3275306 --> 00:44:00,906.3275306
Piece, but talking about and I think that also requires an emotional intelligence, both at the individual letter level, but having it be ingrained in your skill as a leader.
464
00:44:01,446.3275306 --> 00:44:20,746.3275306
What do you think emotional intelligence looks like in action for a busy leader? And what are some of the tools or team dy, team dynamics that you think about when you're talking to these executives? So I'm gonna break it down as I understand it, right? Self-awareness, self-management, relationship management, and social awareness.
465
00:44:20,896.3275306 --> 00:44:25,6.3275306
So I think when we're looking at group behavior, we got a couple things at play.
466
00:44:25,76.3275306 --> 00:44:31,146.3275306
'Cause if you think about a shark entering a school of fish, they don't all move as individual fish.
467
00:44:31,226.3275306 --> 00:44:32,816.3275306
They flock and they move together.
468
00:44:33,146.3275306 --> 00:44:37,286.3275306
So we have kind of group behavior and then we have individual behavior.
469
00:44:38,151.3275306 --> 00:44:46,401.3275306
I've had some experiences where I've been facilitating sessions, or observing sessions where the group moves as a group and people will say oh, I don't even believe in that.
470
00:44:46,621.3275306 --> 00:44:47,401.3275306
that's not me.
471
00:44:47,591.3275306 --> 00:44:49,151.3275306
You all just moved like that.
472
00:44:49,151.3275306 --> 00:44:56,322.5775306
When I think about emotional intelligence, we certainly have to what extent do I have traits and or personality.
473
00:44:56,381.3275306 --> 00:45:00,401.3275306
And balances that make me behave in certain ways, in certain situations.
474
00:45:00,401.3275306 --> 00:45:31,581.3275306
Do I take the leader role? Do I take the pen? Do I take the facilitator role? And in what context do I do that? And how aware am I about that behavior? And am I able to manage choices in certain situations, like I'm gonna participate more? Less you think about somebody who takes up a lot of airtime can you make that choice? And are you aware that you might be taking up more than one human being's worth of space right now? So I think that plays and then the ability to read other people's emotions and figure out, maybe make meaning of that.
475
00:45:32,196.3275306 --> 00:45:35,866.3275306
That's completely in play when it comes to group group dynamics.
476
00:45:36,6.3275306 --> 00:45:47,146.3275306
The thing I find interesting having done a bit of research on group dynamics is what happens when the anxiety of a group rises to a level where the work is no longer doing the work.
477
00:45:47,236.3275306 --> 00:45:49,846.3275306
It's a managing our anxiety and staying safe.
478
00:45:50,596.3275306 --> 00:45:51,816.3275306
That becomes interesting.
479
00:45:51,816.3275306 --> 00:45:55,796.3275306
Like for example, a lot of time they'll start to be dependent upon the leader.
480
00:45:56,501.3275306 --> 00:45:57,611.3275306
The leader will say something.
481
00:45:57,731.3275306 --> 00:46:01,191.3275306
What did he say? What were we supposed to do? That in facilitated sessions.
482
00:46:01,191.3275306 --> 00:46:02,991.3275306
It's like you, you all heard the same thing.
483
00:46:02,991.3275306 --> 00:46:10,791.3275306
It's like these are the three tasks, but there's almost this reaction to keep us safe, to not do the thing that's causing this anxiety.
484
00:46:10,791.3275306 --> 00:46:14,451.3275306
So there are all these different group related behaviors that start to show up.
485
00:46:14,481.3275306 --> 00:46:16,281.3275306
You maybe have two people start to fight.
486
00:46:16,641.3275306 --> 00:46:22,641.3275306
Everyone else is just observing the embodiment of the two sides of the team and the two people that are going at it.
487
00:46:23,111.3275306 --> 00:46:32,371.3275306
You see a lot of like flight from task where, we start talking about the weekend and bowling and oh, what kind of shoes did you wear? And it goes past the seven minute mark.
488
00:46:32,401.3275306 --> 00:46:45,351.3275306
And if you're a process consultant watching the team, it's does everyone realize that we have a job to do and that we're going deep in this particular topic? To avoid the thing that you don't wanna work on, that can be a difficult thing to say.
489
00:46:45,351.3275306 --> 00:46:48,351.3275306
So I think emotional intelligence plays a critical role.
490
00:46:48,351.3275306 --> 00:46:56,341.3275306
And when it comes to team or group dynamics sometimes the group moves as a unit, not as individuals.
491
00:46:57,1.3275306 --> 00:47:03,371.3275306
Being mindful of the role of group dynamics and the role of anxiety in teams can be a interesting thing to watch.
492
00:47:03,421.3275306 --> 00:47:16,401.3275306
Yeah, and the more I think a UC AI coming into play, EQ is going to become a critical skill for people working because the tech's gonna take care of a lot of the stuff that people didn't have to interact with people to get their job done.
493
00:47:17,151.3275306 --> 00:47:17,331.3275306
Yeah.
494
00:47:17,331.3275306 --> 00:47:20,91.3275306
What is the role of the NHT? The non-human teammate.
495
00:47:20,151.3275306 --> 00:47:25,736.3275306
When we come in, when we're all working with, a marketing team is working with a bunch of their own chat GPEs well.
496
00:47:26,771.3275306 --> 00:47:53,191.3275306
How can you train them all to have the common voice and how do we as a group leverage that resource to get better quality content? To your comment before about if we're trying to get more leads or we're trying to get more engagement how do we use a brand voice training? For that whole team and how does the team not necessarily use their individual chat GPTs on their desktop, but how do we do that collectively? I think that's gonna become interesting.
497
00:47:53,261.3275306 --> 00:48:01,821.3275306
I guess one thing as a relatively directive feedback giver, I feel a huge sense of relief that I can be rude to my chat.
498
00:48:01,821.3275306 --> 00:48:05,991.3275306
GPTI try sometimes to be very pleasant.
499
00:48:05,991.3275306 --> 00:48:06,801.3275306
I'm very thankful.
500
00:48:06,801.3275306 --> 00:48:08,31.3275306
But if they miss the mark.
501
00:48:08,751.3275306 --> 00:48:10,251.3275306
They make I'll give you an example.
502
00:48:10,471.3275306 --> 00:48:34,931.3275306
If I want a certain document and I say use this as the image and the output in the downloadable file is not even close, I can say, what was that like? Are you on my team? I can say things like that and maybe I'm revealing a little too much about myself and what I wanna say to sometimes my teammates, but I that I can be radically candid and it's not gonna get its feelings hurt.
503
00:48:35,976.3275306 --> 00:48:36,396.3275306
Yeah.
504
00:48:36,486.3275306 --> 00:48:43,136.3275306
It's so funny you mentioned Ken and I were just having a conversation about this a couple weeks ago when we were talking to another guest.
505
00:48:43,186.3275306 --> 00:48:44,56.3275306
Gimme something better.
506
00:48:44,826.3275306 --> 00:48:47,716.3275306
and I'm You, I am so alone right now.
507
00:48:47,716.3275306 --> 00:48:50,886.3275306
I'm like, Hey, I, you didn't give me what I was looking for.
508
00:48:50,886.3275306 --> 00:48:53,676.3275306
I think you should try again, and here's some constructive feedback.
509
00:48:53,726.3275306 --> 00:48:55,346.3275306
Which apparently doesn't work, by the way.
510
00:48:55,406.3275306 --> 00:48:58,406.3275306
AI does not respond well to being nice.
511
00:48:58,456.3275306 --> 00:49:02,386.3275306
You actually just get worse answers, so It prefers the clarity.
512
00:49:02,386.3275306 --> 00:49:04,606.3275306
And again, I'm poking fun at myself a little bit here.
513
00:49:04,606.3275306 --> 00:49:08,176.3275306
'cause like in my TEDx I did talk about me being like the focus monster.
514
00:49:08,716.3275306 --> 00:49:17,6.3275306
I always find that direct is my default, and so with a non-human teammate, I can just tell you the real thing.
515
00:49:18,131.3275306 --> 00:49:19,611.3275306
Yeah, I love this conversation.
516
00:49:19,611.3275306 --> 00:49:22,41.3275306
I think this is the stuff that's going to change.
517
00:49:22,141.3275306 --> 00:49:24,361.3275306
We're gonna be important with all this change happening.
518
00:49:24,811.3275306 --> 00:49:33,391.3275306
But to wrap us up, we like to do a quick lightning round where we're gonna ask a few questions and just get first thing that comes to mind.
519
00:49:33,421.3275306 --> 00:49:33,691.3275306
Okay.
520
00:49:33,991.3275306 --> 00:49:34,441.3275306
Oh boy.
521
00:49:34,921.3275306 --> 00:49:35,281.3275306
Okay.
522
00:49:35,701.3275306 --> 00:49:41,251.3275306
I'm the child of two therapists, so like it might not come to me fast, and I might overthink it a little bit.
523
00:49:41,431.3275306 --> 00:49:51,951.3275306
What's a go-to question you ask when a team is stuck? What's here? A book or idea that's reshaped how you think about leadership.
524
00:49:52,251.3275306 --> 00:49:56,131.3275306
Inner Game of Tennis because there's a passage in there.
525
00:49:56,131.3275306 --> 00:50:10,136.3275306
it talks about, how our job when we're teaching people is to remove instruction and increase the performer's ability to notice and self-correct, and that has dramatically changed the way I think about people learning skills.
526
00:50:10,146.3275306 --> 00:50:16,81.3275306
What's one thing you hope leaders start doing differently? increase the quantity and quality of feedback.
527
00:50:16,91.3275306 --> 00:50:21,711.3275306
what's one paradox you are still wrestling with personally? This is a good one.
528
00:50:22,591.3275306 --> 00:50:40,196.3275306
I might say ease and idol Oh Being relaxed and feeling like I should be doing something, and I think they both have a positive energy to it, but I'm trying to figure out how I balance those I like that.
529
00:50:40,246.3275306 --> 00:50:46,451.3275306
Yeah, between the office space, I was thinking about my red stapler and, Napoleon Dynamo dynamite quotes.
530
00:50:46,631.3275306 --> 00:50:47,351.3275306
It's pretty good.
531
00:50:47,381.3275306 --> 00:50:47,891.3275306
Pretty good.
532
00:50:48,101.3275306 --> 00:50:48,311.3275306
it.
533
00:50:48,776.3275306 --> 00:50:50,786.3275306
Mike, this has been awesome.
534
00:50:51,56.3275306 --> 00:50:55,956.3275306
enjoyed learning more from you and, thank you so much for joining us.
535
00:50:56,761.3275306 --> 00:50:57,931.3275306
Thank you so much for having me.
536
00:50:58,351.3275306 --> 00:51:00,141.3275306
Great, and we'll be right back.
537
00:51:06,731.3275306 --> 00:51:07,811.3275306
And we're back.
538
00:51:08,21.3275306 --> 00:51:12,836.3275306
Hey Aaron, what'd you think of our conversation with Mike? I think it's super interesting.
539
00:51:12,866.3275306 --> 00:51:21,216.3275306
Leadership is hard and it's a skill that you continually have to iterate on, and I enjoyed it.
540
00:51:21,236.3275306 --> 00:51:22,46.3275306
I learned a lot.
541
00:51:22,316.3275306 --> 00:51:32,396.3275306
I think one of the things I liked the best that he was talking about was the polarity piece, and seeing things from net neutral to positive when you have conflicting ideas that.
542
00:51:33,51.3275306 --> 00:51:35,851.3275306
Goes a long way, I think in resolving conflict.
543
00:51:35,851.3275306 --> 00:51:44,311.3275306
I've always enjoyed the radical candor philosophy, and I think this just adds another layer to it that I can use in my leadership toolbox.
544
00:51:44,311.3275306 --> 00:51:45,996.3275306
What did you like? I.
545
00:51:46,431.3275306 --> 00:51:56,161.3275306
We talked a lot about the pressure that leaders are under right now to perform, and when you're under pressure, you can crack a little bit.
546
00:51:56,421.3275306 --> 00:52:09,1.3275306
And I thought one cool way that Mike talked about how to center yourself and be resilient is his t-shirt story where he said, Hey when I'm in a stressful situation, I know I'm gonna be stressed.
547
00:52:09,151.3275306 --> 00:52:14,831.3275306
I wear this t-shirt with a target on my heart because it's a reminder from my coach to watch out for these triggers.
548
00:52:15,41.3275306 --> 00:52:24,721.3275306
And I just think something, that's a symbol that can remind you how to keep your cool and be and show up as a leader is powerful right now given how stressful things are.
549
00:52:24,921.3275306 --> 00:52:27,21.3275306
So I don't know how I'm gonna manifest that right now.
550
00:52:27,81.3275306 --> 00:52:29,61.3275306
I don't know if I'm gonna wear a shirt with a target on it.
551
00:52:29,111.3275306 --> 00:52:31,811.3275306
I'll let you guys know what I do, but I just thought it was powerful.
552
00:52:32,926.3275306 --> 00:52:33,216.3275306
Yeah.
553
00:52:33,526.3275306 --> 00:52:33,816.3275306
Okay.
554
00:52:33,876.3275306 --> 00:52:36,891.3275306
So we've talked about leadership, but now I wanna talk.
555
00:52:37,481.3275306 --> 00:52:45,341.3275306
Tech I've been waiting to hear and learn about your demo of Lovable, so do you wanna dive in? Yeah, let's do it.
556
00:52:45,371.3275306 --> 00:52:50,711.3275306
So wanna talk a little bit about a new tool I've been trying and it's called Lovable.
557
00:52:50,771.3275306 --> 00:52:57,371.3275306
It is a development tool and will design the front end of an app or a tool.
558
00:52:57,691.3275306 --> 00:52:59,881.3275306
Whatever your hearts desire essentially.
559
00:53:00,1.3275306 --> 00:53:10,241.3275306
Now this tool is similar to a cursor or some of the other there's other emerging tools out there that gives you the same kind of chat interface that helps you create an application.
560
00:53:10,511.3275306 --> 00:53:13,931.3275306
But I find from an entry point is a little bit easier and.
561
00:53:14,556.3275306 --> 00:53:16,566.3275306
Less technical than maybe a cursor.
562
00:53:16,566.3275306 --> 00:53:21,876.3275306
Now there's a lot that you can do with lovable, and there's a lot you can do with these other tools if you get stuck.
563
00:53:21,876.3275306 --> 00:53:28,896.3275306
One of the things that I've noticed is I can actually put it into Chachi Bt, or another LLM and have help me troubleshoot some of the issues.
564
00:53:29,106.3275306 --> 00:53:31,326.3275306
But today we're just gonna do a simple one.
565
00:53:31,326.3275306 --> 00:53:42,126.3275306
As I mentioned, I was getting asked a lot about how to prompt better, how to make sure that, I'm getting good outputs and so I thought.
566
00:53:42,591.3275306 --> 00:53:45,861.3275306
Why not create an app? And so you, you'll see my apt builder down here.
567
00:53:45,861.3275306 --> 00:53:51,61.3275306
I wanted to show you guys we're very used to at this point is, creating something from a prompt.
568
00:53:51,271.3275306 --> 00:54:01,561.3275306
But the other thing I think it's very cool is, and this is very common now among, amongst a lot of these tools, is you can actually remix other people's work if they put it up here.
569
00:54:01,561.3275306 --> 00:54:07,441.3275306
So for example, if I wanna create something like a personal ai.
570
00:54:07,746.3275306 --> 00:54:10,716.3275306
Engine, I can actually go in and remix it.
571
00:54:11,226.3275306 --> 00:54:18,276.3275306
And so similar to what we've shown you guys in the past with Claude Artifacts where you can take something, you can remix it, make it your own.
572
00:54:18,456.3275306 --> 00:54:21,66.3275306
There's a lot of opportunities here to be able to.
573
00:54:21,811.3275306 --> 00:54:24,931.3275306
Change something that somebody's already built and make it your own.
574
00:54:25,81.3275306 --> 00:54:28,831.3275306
And so I think that's a cool feature that lovable offers.
575
00:54:28,831.3275306 --> 00:54:34,381.3275306
And so you don't necessarily have to start from scratch, but there's also the opportunity to start from scratch.
576
00:54:34,381.3275306 --> 00:54:40,681.3275306
So in this case, we're gonna look and say, all right, how are we? Gonna create our own personal AI engine.
577
00:54:40,911.3275306 --> 00:54:46,241.3275306
Now this is cool because there's a couple things here where you can go and give it instructions.
578
00:54:46,241.3275306 --> 00:54:50,221.3275306
So let's say this is too dark.
579
00:54:50,311.3275306 --> 00:55:04,291.3275306
I want it to be rainbows and unicorns and speak to, I don't know, maybe.
580
00:55:05,966.3275306 --> 00:55:11,66.3275306
An influencer, TikTok, let's say.
581
00:55:12,786.3275306 --> 00:55:22,976.3275306
Now, what's cool is that you're gonna see that it's gonna give you this live preview, which can help you see where it's going, and you'll be able to take action from there.
582
00:55:23,456.3275306 --> 00:55:29,576.3275306
And so it within seconds, it has not updated the way I want it to.
583
00:55:32,576.3275306 --> 00:55:33,146.3275306
Oh, okay.
584
00:55:33,176.3275306 --> 00:55:33,506.3275306
Hold on.
585
00:55:35,321.3275306 --> 00:55:36,371.3275306
Oh, it's doing it again.
586
00:55:36,371.3275306 --> 00:55:37,91.3275306
God damn it.
587
00:55:39,911.3275306 --> 00:55:42,911.3275306
The problem is when I make it full screen, I can't see you.
588
00:55:46,151.3275306 --> 00:55:47,51.3275306
I'm still here though.
589
00:55:47,381.3275306 --> 00:55:47,701.3275306
I know.
590
00:55:51,886.3275306 --> 00:55:53,896.3275306
Alright, so we've given it some instruction.
591
00:55:53,896.3275306 --> 00:56:00,436.3275306
It's gonna take a couple minutes here just to synthesize what we wrote and incorporated into this app.
592
00:56:00,826.3275306 --> 00:56:05,56.3275306
And so it's writing the index, it's creating a full functioning app.
593
00:56:05,356.3275306 --> 00:56:07,956.3275306
And in this case we're going to.
594
00:56:08,931.3275306 --> 00:56:13,51.3275306
Be able to manage all of these different pieces that they put in here.
595
00:56:13,51.3275306 --> 00:56:22,691.3275306
Now I could also decide that I disagree, I want something different, or I want to use different, research and design strategies or whatever this may be.
596
00:56:23,101.3275306 --> 00:56:28,401.3275306
And it's gonna help to get something that's much more in line with what I'm interested in.
597
00:56:28,401.3275306 --> 00:56:30,651.3275306
So now it's loading and here we go.
598
00:56:30,741.3275306 --> 00:56:31,971.3275306
We now have.
599
00:56:33,111.3275306 --> 00:56:36,291.3275306
Unicorns and rainbows as instructed.
600
00:56:36,561.3275306 --> 00:56:40,831.3275306
And it's also gonna create a bit more of a, chat with your AI bestie.
601
00:56:40,981.3275306 --> 00:56:41,671.3275306
Pretty cool.
602
00:56:41,721.3275306 --> 00:56:45,821.3275306
Gives you something that, you can work and create a backend for.
603
00:56:45,881.3275306 --> 00:56:52,361.3275306
So you can hook it up to an LLM, but you can, do something within the app in real time.
604
00:56:52,931.3275306 --> 00:56:54,701.3275306
Pretty cool to be able to edit.
605
00:56:55,1.3275306 --> 00:56:59,101.3275306
Now, again, I might not like this the way it is, I can continue to give instructions.
606
00:56:59,311.3275306 --> 00:57:01,901.3275306
I can also edit right here.
607
00:57:01,901.3275306 --> 00:57:07,721.3275306
I can ask lovable to edit it, or I can even go and create something right from here.
608
00:57:07,721.3275306 --> 00:57:09,851.3275306
So let's say I want this.
609
00:57:09,851.3275306 --> 00:57:14,501.3275306
Instead of saying deploy, I want it to say.
610
00:57:14,971.3275306 --> 00:57:16,381.3275306
Reach or something.
611
00:57:17,161.3275306 --> 00:57:26,191.3275306
I'm gonna just click over here and it's gonna change it right in real time, which as we've talked about before, designer time is so valuable.
612
00:57:26,191.3275306 --> 00:57:32,361.3275306
So if you're building some of these little apps or big apps even being able to do this on the fly is pretty pretty incredible.
613
00:57:32,411.3275306 --> 00:57:35,51.3275306
That's remixing something that's already done.
614
00:57:35,231.3275306 --> 00:57:39,671.3275306
The other thing that's very cool in my opinion is going and creating something from scratch.
615
00:57:39,851.3275306 --> 00:57:51,481.3275306
And so if I want to create a, a brand builder app that helps people.
616
00:57:52,851.3275306 --> 00:57:55,341.3275306
Define their voice.
617
00:57:55,341.3275306 --> 00:58:04,341.3275306
So building on some of the agent work that Ken did last time, I can go ahead and put that in and it's gonna start spinning up a preview now.
618
00:58:04,911.3275306 --> 00:58:14,721.3275306
Here again I probably would actually take this into Chachi BT to help me write the prompt for lovable and then bring the, a much more meaningful prompt into the solution.
619
00:58:14,961.3275306 --> 00:58:30,141.3275306
This is gonna be pretty basic because I didn't give it a very good prompt, and so it is gonna look to implement different things which you know, is also helpful if you haven't thought through what your app could be, and so it'll build that and then you can edit from there.
620
00:58:30,141.3275306 --> 00:58:31,401.3275306
Pretty cool stuff, I think.
621
00:58:31,581.3275306 --> 00:58:34,191.3275306
What do you think, Ken? Yeah, I'm fascinated by.
622
00:58:34,211.3275306 --> 00:58:41,941.3275306
by I the idea of already like mixing up what already has been created and being able to tailor to your specific needs.
623
00:58:42,161.3275306 --> 00:58:55,131.3275306
And man, that spoke to me when you said, you know about design resources, not being able to do prototyping and build out mockups for things or mini apps, because I feel like that's something that constantly holds back development so it can move a lot faster.
624
00:58:55,901.3275306 --> 00:59:09,181.3275306
Yeah, and it's again, depending on your technical level, you can get cute with it and build an LLM hook into the backend and do a lot more with it than we are obviously in this example.
625
00:59:09,361.3275306 --> 00:59:14,751.3275306
And even the next example that I'll show you that I already built for the prompt writing, but it can be powerful.
626
00:59:14,771.3275306 --> 00:59:18,701.3275306
So you think about things that you may wanna put on your website and embed and.
627
00:59:19,446.3275306 --> 00:59:21,486.3275306
Send to your users to make life easier.
628
00:59:21,786.3275306 --> 00:59:27,216.3275306
This is gonna give you a nice opportunity to just build those quickly and on the fly and iterate fast.
629
00:59:27,276.3275306 --> 00:59:29,586.3275306
And so it's pretty pretty handy tool.
630
00:59:30,461.3275306 --> 00:59:30,831.3275306
Wow.
631
00:59:32,526.3275306 --> 00:59:37,566.3275306
So we're just gonna give us a second to spin up the app itself and then we'll be back.
632
00:59:46,131.3275306 --> 00:59:47,61.3275306
And now we're back.
633
00:59:47,121.3275306 --> 00:59:49,191.3275306
And you can see it's built a little app for us.
634
00:59:49,191.3275306 --> 00:59:54,951.3275306
Now again, doesn't have a ton of design here, but it has done something cool and that.
635
00:59:55,531.3275306 --> 00:59:59,581.3275306
It's already created something interactive that I can use.
636
00:59:59,791.3275306 --> 01:00:02,791.3275306
I wanna say business executive.
637
01:00:02,791.3275306 --> 01:00:04,831.3275306
I want to be innovative.
638
01:00:05,311.3275306 --> 01:00:14,431.3275306
All these sort of pieces, I can say, some of these, again, totally configurable, but already interactive and.
639
01:00:15,381.3275306 --> 01:00:16,401.3275306
It's gonna help me.
640
01:00:16,401.3275306 --> 01:00:19,221.3275306
I've, you can see I've got question six outta seven done.
641
01:00:19,461.3275306 --> 01:00:23,931.3275306
It is going to give me something that I can use, and so here we go.
642
01:00:24,861.3275306 --> 01:00:31,551.3275306
What is my brand voice profile based on just being able to click through very quickly and it's gonna give me some, do this, avoid that.
643
01:00:31,551.3275306 --> 01:00:32,31.3275306
Now I.
644
01:00:32,161.3275306 --> 01:00:37,441.3275306
Again, what's very cool here is you can download this, you can retake the assessment, you can share results.
645
01:00:37,591.3275306 --> 01:00:42,61.3275306
This isn't published yet, so you can certainly publish it, but you can add so much more to it.
646
01:00:42,91.3275306 --> 01:00:49,231.3275306
And with Ken's agent you could build that on the backend and it's gonna be, give it a little bit more of that AI power.
647
01:00:49,231.3275306 --> 01:00:54,781.3275306
This is obviously a very simple example, pretty amazing in less than five minutes.
648
01:00:55,71.3275306 --> 01:00:59,451.3275306
Yeah, this would take hours to build and I actually wouldn't even know how to get started.
649
01:00:59,451.3275306 --> 01:01:00,531.3275306
So this is a game changer.
650
01:01:01,341.3275306 --> 01:01:01,701.3275306
Yeah.
651
01:01:01,701.3275306 --> 01:01:02,781.3275306
And I did a quick one.
652
01:01:02,831.3275306 --> 01:01:12,791.3275306
As I mentioned, we often get asked about building prompts, so similar to what I just showed you, but I actually had fed it quite a bit of information, as you can see.
653
01:01:13,31.3275306 --> 01:01:28,651.3275306
And being able to configure it how I wanted to and have folks interact with it, gives me an opportunity to help folks who may be stuck in their prompting and, it's super interactive and easy, which is like the best thing is the ease of use.
654
01:01:28,651.3275306 --> 01:01:29,691.3275306
And pretty neat.
655
01:01:29,741.3275306 --> 01:01:34,931.3275306
and then, folks can copy, download, edit the prompter and use it in their everyday work.
656
01:01:34,931.3275306 --> 01:01:38,471.3275306
And so hopefully it helps, but very easy, very fun.
657
01:01:38,861.3275306 --> 01:01:40,811.3275306
And it's all about play these days.
658
01:01:40,811.3275306 --> 01:01:43,551.3275306
That was the other thing I think coach talked about was shit.
659
01:01:44,991.3275306 --> 01:01:46,521.3275306
That was the other thing that Mike talked about.
660
01:01:46,521.3275306 --> 01:01:53,481.3275306
It's all about play and trying to blend, play with output, and this kind of does both, which is fun.
661
01:01:54,206.3275306 --> 01:01:58,446.3275306
Yeah, I think that's the way that right now, given the pace that.
662
01:01:58,941.3275306 --> 01:02:13,521.3275306
AI is evolving and moving, like just getting out there and seeing what's possible and thinking about pushing the system as far as you can, the tool you're using, and then breaking it because then you know what the limitations are, but you're probably gonna able to get a lot more done than you think.
663
01:02:14,181.3275306 --> 01:02:15,651.3275306
I totally agree.
664
01:02:16,41.3275306 --> 01:02:18,741.3275306
And with that, wanted to thank Mike Sweeney.
665
01:02:18,741.3275306 --> 01:02:19,491.3275306
Our.
666
01:02:19,866.3275306 --> 01:02:31,586.3275306
Wonderful guest this week learned so much, and I think that soft skills is something that's gonna continue to be more and more important as we're navigating through this age of AI and all the change that's going on.
667
01:02:31,856.3275306 --> 01:02:35,26.3275306
So appreciate his voice and point of view there.
668
01:02:35,416.3275306 --> 01:02:38,746.3275306
Certainly Thank you to the listeners and folks watching online.
669
01:02:38,896.3275306 --> 01:02:44,446.3275306
Hope you learned something today and please send us feedback if you want us to try to do something else.
670
01:02:45,436.3275306 --> 01:02:45,796.3275306
Yeah.
671
01:02:45,946.3275306 --> 01:02:46,66.3275306
On.
672
01:02:46,66.3275306 --> 01:02:47,116.3275306
I made a weird face there.
673
01:02:48,586.3275306 --> 01:02:51,371.3275306
I, I lost my train of thought when I was like something else.
674
01:02:51,761.3275306 --> 01:02:55,361.3275306
And thank you to our listeners and those folks watching online.
675
01:02:55,841.3275306 --> 01:02:58,551.3275306
If you have ideas of what you'd like to see, please send 'em over our way.
676
01:02:58,551.3275306 --> 01:02:59,891.3275306
We're open to feedback.
677
01:03:01,91.3275306 --> 01:03:06,401.3275306
And if you don't mind, give us a subscriber, a follow and give us a rating.
678
01:03:06,701.3275306 --> 01:03:12,411.3275306
helps us get our name out there and helps us connect with other people who are curious about AI and go to market.
679
01:03:13,716.3275306 --> 01:03:18,726.3275306
So thanks for watching and let's keep crafting the future of go to market together.