What does it really mean to be a high performer? We’re not talking about another productivity hack or some surface-level “self-care.” This week, we sat down with human optimization strategist JJ Ruescas to get into the real work—the nervous system, the blind spots, the misalignment between your mind and your body that keeps you stuck... even when it looks like you're winning.
From breathwork to burnout, from chasing titles to redefining identity, JJ shares his story of going from partying in Bolivia to transforming into a global coach guiding elite performers toward clarity, alignment, and sustainable success.
We unpack how breath reveals your truth, why leaders burn out when they ignore their bodies, and the actual science behind feeling more regulated, more focused, and more alive. Plus, we do a live breathwork session you can follow along with (just don’t do it while driving—trust us).
This one is packed with deep truths, real tools, and the kind of conversations that make you question how you’ve been operating your entire life.
🔥 Optimize your system or be run by it. The choice is yours.
Follow JJ at @JJRuescas or check out OptimizingMe.com to learn more. Book: The Breathing Cure Article: Falling in Love with Failure
Like what you heard? Be sure to follow, subscribe, and share the show with someone ready to level up.
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