Genuin Connections
Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
Episodes
Meet Matty Beckerman, CEO and Founder of IRCODE, and learn about how computer vision and AI are transforming the way people interact with the visual world.
Beckerman explains how IRCode turns any image — from a billboard to a TV commercial to a piece of art — into a scannable, interactive experience, without QR codes or tags. The image is the code.
They discuss how this breakthrough technology started as a way to protect creative I...
In this episode of Genuin Connections, host Matt Wurst sits down with Eric Sheinkop, CEO of The Desire Company, to explore the future of retail and commerce media. From working with Beyoncé’s team to building the world’s largest community of cross-disciplinary experts, Eric shares how authentic, expert-led content creates trust, boosts purchase confidence, and drives conversion.
The conversation dives into:
-
Why retailers face...
In this episode of Genuin Connections, host Matt Wurst sits down with Eric Sheinkop, CEO of The Desire Company, to explore the future of retail and commerce media. From working with Beyoncé’s team to building the world’s largest community of cross-disciplinary experts, Eric shares how authentic, expert-led content creates trust, boosts purchase confidence, and drives conversion.
The conversation dives into:
-
Why retailers face...
Franklyn West founder & CEO Ashley Miles joins Genuin CMO Matt Wurst for a high-energy conversation on leadership, growth, and building modern communities that last. From scaling a retail media network to $1B in revenue, to reimagining how brands use AI, Ashley shares actionable insights for product leads, growth strategists, and marketers navigating today’s fast-moving business landscape.
Key topics include:
- The rise of ...
Franklyn West founder & CEO Ashley Miles joins Genuin CMO Matt Wurst for a high-energy conversation on leadership, growth, and building modern communities that last. From scaling a retail media network to $1B in revenue, to reimagining how brands use AI, Ashley shares actionable insights for product leads, growth strategists, and marketers navigating today’s fast-moving business landscape.
Key topics include: - The rise of “liq...
What happens when you mix community-driven strategy, creative agility, and a cold beer? You get Dana Hork. 🍻
In this episode of Genuin Connections, host Matt Wurst sits down with Dana Hork, founder and CEO of Beers with Friends, to talk about building brands that actually connect. From leading social at Walmart to launching a new kind of creative agency, Dana has consistently delivered big ideas that are both remarkable and makea...
What happens when you mix community-driven strategy, creative agility, and a cold beer? You get Dana Hork. 🍻
In this episode of Genuin Connections, host Matt Wurst sits down with Dana Hork, founder and CEO of Beers with Friends, to talk about building brands that actually connect. From leading social at Walmart to launching a new kind of creative agency, Dana has consistently delivered big ideas that are both remarkable and makeab...
What happens when you mix community-driven strategy, creative agility, and a cold beer? You get Dana Hork. 🍻
In this episode of Genuin Connections, host Matt Wurst sits down with Dana Hork, founder and CEO of Beers with Friends, to talk about building brands that actually connect. From leading social at Walmart to launching a new kind of creative agency, Dana has consistently delivered big ideas that are both remarkable and makeab...
What happens when one of the world’s most iconic storytelling brands reimagines how ideas are discovered, shared, and scaled?
In this episode of Genuin Connections, Tricia Maia, Head of Product at TED and the visionary behind TED Shorts, joins us to discuss how TED is evolving in the age of short attention spans, AI, and community-powered content.
From embracing new content formats and social video to navigating the ever-present ...
What happens when one of the world’s most iconic storytelling brands reimagines how ideas are discovered, shared, and scaled?
In this episode of Genuin Connections, Tricia Maia—Head of Product at TED and the visionary behind TED Shorts—joins us to discuss how TED is evolving in the age of short attention spans, AI, and community-powered content.
From embracing new content formats and social video to navigating the ever-present buil...
In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth.
Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining what...
In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth.
Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining w...
In this episode of Genuin Connections, Matt Wurst sits down with Ruth Yomtoubian, VP of Global Innovation at VSP Vision, for a powerful and practical conversation on what it really takes to drive innovation at scale.
From building cross-functional AI strategies to empowering providers and shifting outdated “build-it-here” mindsets, Ruth shares how she’s helping transform one of the most established healthcare brands into a futur...
In this episode of Genuin Connections, Matt Wurst sits down with Ruth Yomtoubian, VP of Global Innovation at VSP Vision, for a powerful and practical conversation on what it really takes to drive innovation at scale.
From building cross-functional AI strategies to empowering providers and shifting outdated “build-it-here” mindsets, Ruth shares how she’s helping transform one of the most established healthcare brands into a future-f...
Brands talk about community, but are they truly building one? In the latest episode of Genuin Connections, Genuin CMO Matt Wurst sits down with David Teicher, Co-founder & CEO of Qru, to explore what brands get wrong about community-building—and how to do it right.
Key takeaways:
🔹 Niche, engaged communities drive deeper impact than mass reach
🔹 Loyal customers are often overlooked in favor of new acquisitions
🔹 Smalle...
Brands talk about community, but are they truly building one? In the latest episode of Genuin Connections, Genuin CMO Matt Wurst sits down with David Teicher, Co-founder & CEO of Qru, to explore what brands get wrong about community-building—and how to do it right.
Key takeaways: 🔹 Niche, engaged communities drive deeper impact than mass reach 🔹 Loyal customers are often overlooked in favor of new acquisitions 🔹 Smaller, pas...
What makes a story truly impactful? In the latest episode of Genuin Connections, we sit down with Marcelo Bukin—filmmaker, storyteller, and global adventurer—to explore the essence of human connection, purpose, and storytelling that resonates.
đź“Ś Key Takeaways:
- Why human connection is the foundation of great storytelling
- How authenticity attracts the right audience
- The 4 branding essentials for business success
- Why h...
What makes a story truly impactful? In the latest episode of Genuin Connections, we sit down with Marcelo Bukin—filmmaker, storyteller, and global adventurer—to explore the essence of human connection, purpose, and storytelling that resonates.
đź“Ś Key Takeaways:
- Why human connection is the foundation of great storytelling
- How authenticity attracts the right audience
- The 4 branding essentials for business success
- Why happiness a...
Welcome to the inaugural episode of Genuin Connections, a video podcast series where we dive deep into the minds of marketing and media thought leaders shaping the future. In this debut episode, Matt Wurst sits down with Marc Scarpa, founder and CEO of DeFiance Media, to explore the intersection of storytelling, technology, and community.
Marc shares his trailblazing journey in participatory media, from pioneering live digital e...
Video conversations with our community of brand marketers, innovators, creators, media mavens, and commerce-minded thought leaders.
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