Austin Proptech Startup Rent with Clara Announces Launch of “Trust Layer” for the Rental Market

In this episode of Global Economic Press, Alex Brady delves into the innovative strides being made in the property technology sector with the introduction of Rent with Clara's "Trust Layer." This Austin-based startup, founded by Taylor Wilson, aims to revolutionize the rental market by addressing the prevalent issues of rental fraud and inefficiencies in the application process. The "Trust Layer" infrastructure, highlighted by the Clara Rental Passport, offers a renter-controlled, secure, and compliant method for sharing verified identity, income, and rental history with landlords. This approach not only accelerates the application process but also ensures a high level of fraud prevention, benefiting both renters and landlords.

Rent with Clara's platform is built on a robust technological foundation, utilizing tools like Argyle for real-time income verification, Veriff for identity validation, and TransUnion for standardized credit and criminal background checks. The business model is designed to encourage widespread adoption by offering the service free to landlords and agents, while renters pay a one-time fee. As the company expands its reach across Texas and beyond, it is in discussions with potential investors to further enhance platform adoption. For more information, visit Rent with Clara's website.