Rule Raises £800,000 to Tackle ‘ADHD Tax’ with ‘Save-to-Win’ Mobile Game

In this episode of Global Economic Press, Alex Brady delves into an innovative approach to personal finance management tailored for the Attention Deficit Hyperactivity Disorder community. Rule Finance Limited, a United Kingdom-based fintech startup, has successfully raised £800,000 in pre-seed funding to develop a 'save-to-win' mobile game aimed at addressing the 'Attention Deficit Hyperactivity Disorder tax'. This funding round was spearheaded by London Venture Partners, a specialist in the gaming sector, with additional support from Bethnal Green Ventures, a prominent 'Tech for Good' venture capital firm. The app, which has already helped its beta users save over £100,000, seeks to transform traditional financial planning by integrating behavioral science and game design to foster a positive emotional connection to money.

Rule Finance Limited's app challenges the 'manipulation economy', which often exploits psychological vulnerabilities, disproportionately affecting the Attention Deficit Hyperactivity Disorder community. By using a Tamagotchi-like squirrel and a unique "save-to-win" model, the app encourages users to adopt healthy money habits, thereby reducing financial anxiety and impulsive spending. Alexis Long, Cofounder of Rule, emphasizes the app's potential to create a positive feedback loop for saving money, making financial management not only easy but also enjoyable. The investment will be used to accelerate the app's public launch, expand its features, and grow the company's product team. For more information about Rule Finance Limited and their innovative app, visit their website at https://rulemoney.co.uk/.