Marketing Manager: Stroll Around the Block

Vanessa Baca, Manager of Albuquerque’s Office of Neighborhood Coordination, joins us to talk about her unique career in city government and community outreach. Formerly the Head of Marketing for Albuquerque’s Transit Department, she spent five years building campaigns that connected residents to public services. Now, she leads a small team focused on strengthening neighborhood relationships across the city. Vanessa shares how she created a touring program that brings her face-to-face with local communities—helping them explore and engage with the places they call home. She offers practical advice on working in public sector marketing and what it takes to build trust at the local level. Tune in for a grounded, behind-the-scenes look at civic leadership in action.