December 13, 2024 • 45 mins
We dive straight into a powerful conversation with business strategist Gina Trick, about motivation, personal branding, and what it means to really uplift others in business.
This lady is on a mission and we have a right old natter about embracing your unique path, the true value of public speaking and what does success really look like? Do you have to sacrifice your life for it? It’s a question many of us have been asking a lot recently and I’m fascinated by everyone’s answers.
If you’re ready to find your own balance, stay true to your values, and grow your business with heart—this episode is right up your street!
NOTES
You can find out more about Gina on Instagram or you can visit her website
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
Welcome to The Bravery BehindThe Brand Podcast, the podcast
that dives deep into the heartof the stories behind the
brands we encounter on socialmedia every day. On the
surface they make it look soeasy but I guarantee there is
blood, sweat and tears behindall the reels, posts and
beautifully presentedproducts. I'm your host Amanda
Jane, a personal branding andmedia skills coach originally
(00:25):
from the north of Ireland andnow calling beautiful
Cheshire, England my home. Iwork with business owners,
building their confidence andcrafting compelling brand
stories so they feelcomfortable stepping into the
spotlight and becoming thego-to guest that everyone
wants, speaking with authorityand selling with authenticity.
I experience first-hand thecourage that's required to
move beyond our comfort zoneand these are the
inspirational stories I wantto share. I'll also be doing
(00:48):
some solo episodes and sharinguseful tips that will
hopefully help you to getmotivated with your own
personal branding. Becauseit's more than just a
beautiful website and glossyphotos for Instagram, You do
actually have to talk topeople, so let's get started.
(01:09):
Hello everyone and welcome toThe Bravery Behind The Brand
Podcast and today I have withme the lovely Gina Trick.
Hello Gina. Hello. Hello andyou call yourself a client
attraction superhero and Ijust love that because I've
been dying to talk to you. Soyou're a business strategist.
So before we get started onall the wonderful things that
(01:32):
you do, I'm going to ask youmy three questions just to get
to know you a little bitbetter. So do you have a
favourite motivational song?So I've got lots and I've been
trying to sort of bring itdown. So at the minute I've
got two, so I can't get itdown to one. So we've got Tate
McRae, She's All I Wanna Be,because it's very about being
(01:55):
envious of somebody andthinking that you're not good
enough and watching somebodyelse. I mean, it is obviously
about I think she's going tolose her boyfriend to another
girl, but I think it's veryapt in the business world as
well about, you know, kind ofI've been watching what other
people are doing and thinkthat they're better than you
and this imposter syndrome soit's quite apt but it's also
just really upbeat and areally quick tune so I quite
(02:17):
like that at the moment andthen of course Malone I had
some help I don't know what itis about that song but When it
comes on, I'm not really acountry fan but there's like
obviously it's like a countrypop but oh my god it just
makes us kind of just want tosing along you know you can't
help yourself we kind of startpopping along the way and it
(02:37):
just puts me in such a goodmood and there is no reason
behind it other than justobviously a really good beat.
It's really weird isn't it? Imean I was raised on country
music and I love all sorts ofmusic but there is something
about country music and youstart singing in a twang don't
you? That songis just as you say you can't
(03:01):
help yourself you're justbopping along but yeah I
absolutely love that song butthere's been a bit of a
resurgence recently with allthe country stuff and I just
love it yeah I love those two.Anything that kind of Just
Lift Your Mood Instantly isdefinitely a good one for my
list. So they will go on thelist. I love those. And do you
have a motivational quote?Right, I have to read it out
(03:23):
because otherwise I'll get itwrong. So a business is simply
an idea to make other people'slives better and that's
Richard Branson. So my wholeethos in my business is about
the African proverb which isUbuntu which is I am because
we are. So it's all aboutlifting other people up so
you're only successful whenother people are. And about
(03:44):
kind of as you rise you liftother people up so I love that
is about the fact that he'ssaying that basically when you
have a business it shouldreally be about making other
people's lives better. That'sbeautiful read it again. So a
business is simply an idea tomake other people's lives
better. I love that. That islovely. It's just so simple
but beautiful. It just fitsproperly with all of my values
(04:08):
and my ethos in life. Ireally, really like that
quote. Yeah, that's fantastic.And it's so simple, but says
it all. Yeah, perfect. I lovethat one. And do you read?
Have you got it? That's mynosy question now. Yes so I
read two books at a time whichpeople always feel it's a bit
weird so I've always got onemotivational kind of business
(04:29):
book on the go and onefictional book and I love
murder mysteries which is likea little bit weird so
detective books but at theminute still my favorite book
is Diary of a CEO which is amassive one everybody seems to
know it in the business worldBut it's basically set up into
33 principles and what I loveis like you can read it from
(04:49):
like cover to cover if youwant but you can just pick it
up and just read one part solike depending on what's going
on in your life or yourbusiness if you need some
motivation or if you need alittle bit of advice you can
look for which kind of one ofthese principles these 33
principles fits in and you canjust read that little section
And you can find answers youcan find motivation you can
(05:11):
find some like you know justsometimes I'll be sat and in
human design I'm a generatorso I need obviously input in
order to generate and sosometimes I'll be sitting and
I'll be thinking oh god I'm abit stuck today I'm not
feeling much kind of likeclarity and things and I'll
just get that book and I'lljust literally just open it to
a page and I'll read a littlesection and it always just
(05:32):
gives me a little bit of kindof Oomph, basically. And
there's nothing in there thatI sat and went, I'm really
against this. There's bitswhere I go, maybe not for me,
but none of it kind of reallygot my back up, which some
books do. So I just find itlike whoever you are in
business or in life, you canfind so many teachings in it
and so many things that willhelp you kind of, like I say,
(05:55):
it's not just business, butlife as well. Really, really
good book. Oh, I wrote thatdown because I'm going to get
it. And you know what? I doexactly the same. I always
have a fiction on the go and amotivational self-help book.
And at the moment, I'mactually studying human design
because I had a reading lastyear or what do they call it?
(06:18):
It wasn't a reading. It wasthe full thing. And I'm a
manifesting generator. Andwhen I first got mine, Well,
when I read it, I'm reallyopen-minded about these things
and I read it and I was like,what is this? What is this
witchcraft? And I just thoughtI have to know more about it.
(06:41):
So that's what I've beenstudying and I understand the
chart. I can work my wayaround the chart because when
you first look at it, it'sreally overwhelming. So I've
been working on breaking itdown, but each part of it
makes sense. So I just wantedto chunk it down, but I'll not
sort of bore you with thewhole thing. But when you said
humanly dying, it's my missionat the moment to find as many
(07:01):
people as possible to talkabout this because it's... Oh,
I'm really interested. So far,I only understand the fact
about the generator and thatI'm a 70. That's about as much
as I know about it. I'mfinding out more and I am
looking into it. But yeah, itis something I'm really
interested about because it'samazing how much it actually
describes who you are. Well,from a coaching perspective,
(07:21):
when I work with futureclients, I want to be able to
do the chart and then it'llhelp me, you know, coaching
them because then I'll havethis profile, but I don't want
to sort of teach everyonehuman design, but I think
it'll help the client and me.But yeah, definitely getting
that profile. So, but yeah, Ialways have something on the
go and I'm always learningsomething. I've always got a
(07:41):
course. But no, reallyinteresting. Thank you.
Fascinating stuff. Really,really good. So on to you and
your business now. So tell usabout your business and what
inspired you to start it. So,like I say, I'm a certified
business strategist andmentor. So I started my very
first business back in 2005,just feeling like a dinosaur.
(08:05):
So it's going to be 20 yearsnext year. So it's quite
scary, but it's so scary.And basically I'd left, I used
to work in the weddingindustry and I'd left that and
was doing another job andhated it, absolutely hated it
and missed being in thewedding industry. And so, I
always felt like I neverfitted in in jobs like no
(08:27):
matter what I did and how muchI achieved it just never felt
like right so I thought rightI'm gonna set up my own
business which everybodythought I was absolutely crazy
because I was like 25 nobody Iknew and I mean nobody had a
business everybody was likejust keep in with your career
and you know you should be madbut anyways set up um a
business selling weddingstationery and jewelry And
(08:48):
built that up. Unfortunately,so the housing crash in 2007
happened and in 2009 me and mypartner split up and when we
went to sell our house, wellyou can imagine house prices
had plummeted and everythingand I lost my house, my car
and my business in one day in2009. So they were all taken
(09:09):
from me in one day. So I wasleft with literally £2,000 in
my name to buy a car. I had tofind a house to live in and I
had to Basically start againand I sat and cried for two
months. I will not say Ididn't but then after that I
started up again and basicallydid the same handmade wedding
jewellery and stationery.Built it up to the fact that I
(09:30):
opened a wedding boutique butit was an accessories
boutique. So we sold alldifferent wedding accessories
and then from there I went onto do my dream and I actually
So we sublet a wedding venueand set up a wedding and
events company and we manageda wedding venue and we hit
seven figures in the firstyear. Wow. So we went
(09:53):
absolutely crazy and I wasworking like a Trojan horse.
Honestly, I was like 90 hoursa week I was working and when
we did weddings, I would bethere. So we didn't have
accommodation. I could bethere at five o'clock, six
o'clock in the morning to letthe bride in to get ready. be
there until one, two o'clockthe next morning and then I'd
do the same the next day and Icould do three weddings back
(10:13):
to back like that. So after acouple of years I hit burnout
and when I mean burnout I meanI woke up one morning and I
couldn't actually physicallyspeak and I thought I'd had a
stroke because I couldn't getany words out so what was in
my head just wouldn't come outmy mouth. It only lasted about
20 minutes but it was the mostscary 20 minutes of my life.
And basically they were like,it's burnout, you're
(10:35):
absolutely exhausted. So Istruggled on for about six
months and decided to sell.The wedding venue and the
business. And then I was like,what do I do now? But while I
had the venue, everybody wassaying like, how have you
turned this venue around? Youtook it on with like five
clients, which for a weddingvenue, you normally booked
like three, four years inadvance. They literally had
(10:57):
five weddings booked and theywere like, how did you turn
around? You know, like gettingall of that business in. So I
was giving people like in thewedding industry, loads of
help and advice. And I waslike, hang on a second here. I
should be charging for this.Same old story. So in 2019 I
set up as a coach and I set mycoaching business up and was
doing that but it never feltright saying that I was the
(11:19):
coach because I asked them tofind their own solutions. I
was helping them put thisstep-by-step process together.
I was doing strategies. I wasliterally really kind of going
deep with them and so that'swhy I was like wait a minute
no I'm not a coach I am astrategist so last year I
actually did my certificationas a strategist. And that's
(11:41):
how I kind of got to where Iam now so it's been a very
long path with lots ofdifferent things in between
but I have learned a lot andwhat I've learned along the
way obviously now I can helpmy clients with. What a story.
I just think, wow. You've gonefrom one extreme to the other.
(12:02):
And what I love about peoplelike you is when you get
clients, when I talk topeople, I have to be able to
look them in the eye and say,I have been where you are. I
understand where you are. Andyou know, you're going to be,
you have been working withpeople and you will work with
people and you can say thatcompletely. And I think you
need that empathy. You need tobe able to connect with that
(12:24):
person and that's why theychoose you because, you know,
you've got this story and alsoyou need to be able to show
people that you can go from Ato B no matter where that
starting point is. It can bedone because, you know,
everybody has troubles, theirstarting point is different
and You have people have toknow that you don't give up
(12:45):
you keep going you keep goingyou keep going and there's
always somewhere to go forhelp there's always someone to
show you the way and andthat's that's what I love I
mean that I mean you've hadevery emotion under the sun in
there but the lesson is theburnout thing and I think
you've just got to listen toyour body and you probably
knew at the time you wereoverdoing it And that story is
(13:05):
quite common and over mypodcast with business
strategists, people that I'vemet, this was happening and I
was working too hard and I wasdoing seven figures and
then... And I just love thefact that we talk about that
openly and we warn peoplebecause there's a lot of
people coming up through theranks that are working that
(13:26):
hard and I think the messagehas to be You don't have to
kill yourself to have asuccessful business. It's okay
to stop, take a breath andbuild it by all means but, you
know, at what cost? You don'thave to sacrifice everything
you've ever known. I think aswell we've always been like
drilled in so like as womenyou want to obviously show
(13:47):
that I've been successful butyou kind of feel like you have
to go the nth degree and youget fed what you think success
is so you get told like Yousee it still now all the time.
Go for 10k a month, go for 25ka month, go for six figures a
year, go for seven figures ayear and everybody's telling
you these are the things thatyou have to do. So my first
question with any client, sothey'll come to us with a
(14:08):
quest like with like somethingthey'll go I'll fix this in my
business. The first thing I'llsay to them literally is what
is success to you and they'relike what? And I'm like, look,
before we even get into that,what is success for you? And
they're like, oh, well, I wantto make this money. And I'm
like, well, what, but why?Like, I don't understand,
like, why everybody justchases. And I learned that the
hard way because I thoughtthat my wedding business, it's
(14:28):
like, right, we'll have to getlike 100 weddings in a year.
We'll have to make this money.And then we'll have to have
every weekend booked and thenwe need to be booked three
years in advance. And it wasall this preconditioning of
what you have to do. And like,I was working my backside off
and I was thinking, well, hangon, I'm taking all these
things off. But I'm absolutelyshattered. I've got no time
freedom. When I'm not workingI don't want to do anything
(14:50):
else because I'm so tired Ijust want to sit on the sofa.
I had no social life and I wasjust like this isn't how it is
so this is why now like forthe last five years I have
been shouting It's aboutbasically how to do things
simply, how to have successyour way not what somebody
else tells you and how toactually ask yourself the
(15:12):
right questions to go what doI actually want and what do I
want out of life. So some ofmy clients will come and say
do you know what I just wantto earn this amount so that
I'm paying my bills to have aholiday and have time with my
kids they're not interestedthey want more time rather
than money Somebody might cometo us and say I want six
figures and I'll say well whybut they'll have good reasons
behind it and go right that'sabsolutely fine but it's
(15:33):
having that backup behind thewhy and I'm very much a case
of you know we'll have to lookat that behind it and the
reasons behind it otherwiseyou're just going to end up
hating your business and doingsomething you don't enjoy and
not really have no life yeahAbsolutely and my approach has
always been and it's not justwith business with a lot of
(15:55):
things because I kind ofdescribe myself as a bit
fearless I'll jump in and doanything except drive on
motorways that's one thing Idon't do. Not fearless when it
comes to motorways but myapproach would be I set myself
the goal for the next step instone and then I'll reach that
and then I'll go right what'snext and then I'll do that and
And I think keeps me grounded,it keeps me focused and it
(16:17):
keeps me balanced. So I don'tget overwhelmed and I think
that's probably a copingstrategy that I've developed
over the years. I've used thispodcast as an example before
when I started in January andI really did not know what I
was doing. I didn't know thetech, I didn't know the
software, what I needed toupload. So I just did the next
bit and then I did the nextbit and then I did the next
(16:38):
bit. And I know before whenI've been overwhelmed, We all
do it. We stop dead, don't we?Because there's too much
coming at us. Well, in termsof building a business and
income, I think it's reallyokay to say, right, what do I
need now? Won't you help menow? Go for that. Oh, I've
achieved it. What would benice? What's the next one? And
then work to that next goal.Because if you're, you see
(17:01):
this all the time with newbusinesses and they're ripping
their hair out because they'rethinking, I've not done six
figures in 12 months. Well whyare you setting yourself up to
fail? Because you're going toconstantly be in that zone of
failure because you've not hitsix figures. But if you had
maybe surpassed your incomefrom your employed job Wow,
(17:21):
how amazing is that? I'mearning £500 more than I was
when I was employed. That's abig, and then that momentum
will drive you forward toincrease that by a little bit
and by a little bit. Butyou're right, that's the
perfect question for anyone.What does success look like
for you? And everybody'sdifferent and there's no right
or wrong answer. But when yousee someone And social media
(17:43):
is never what it looks likeand that's always my message.
I may have taken someone5, 10, 15 years to get there
and they may say, in six weeksI generated 20 gazillion. It's
taken us five years to get theaudience to do it but you know
in six weeks I've made thisamount of money. Exactly and
(18:05):
we know it takes time to buildthat audience but once you've
got that audience exactly youmight be able to do whatever
but I just wish that you knowthat message was driven home a
little bit more it's about thenext step and the next step
and the next step butoverwhelm is something you
know So my main thing now isabout embracing me from the
start.So I used to mold myself to
(18:50):
what I thought other peopleneeded me to be in the
business and what peoplethought I should be so I
actually used to try and dropmy accent so that I didn't
sound like this because youknow professionals don't
really have an accent. I usedto dress corporately because
you know in a suit and thingsbecause that's what people
think that you should have. Iused to speak very kind of
(19:12):
professionally and I was atotally different person and
then what I learned was thatwhen I actually embraced me
and when I let me out and whenmy accent came out when I wore
what I thought I should wearwhen I actually started
showing my clients how much Iloved working with them and
actually me as a person andyou know built up these
(19:35):
amazing relationships and thenwhen people started booking
saying they were coming for melike people would book my
venue going the venue mightnot have been what i was
looking at but i just fell inlove with you and i want you
to deal with my wedding andthen i was like why did i hold
this in why wasn't a me and soi always say oh my clients now
like embrace who you arebecause what will happen is
(19:57):
your perfect client will beattracted but you'll repel all
those other people becausethey're not for you But you
can't put that facade on andkeep it up 24-7. You can't do
it. So when you embrace whoyou are and actually let that
shine through your businessand live your values and just
let your personality shine,that is when your business
(20:18):
comes alight. But I spentprobably I would say at least
the first 10 years in businessreally hiding who I was. and
not showing up as me and verymuch scared to be me in case
of judgment but i think aswell with age and with
experience that kind of dropsoff a bit and you get to that
(20:38):
point of like i really don'tcare anymore like if you love
us you love us if you don'tthat's absolutely fine because
even when you're like sittingon that fence You still get
the negatives so you might aswell just embrace who you are
and go for it and show thatthrough your business because
I think now people want thatauthenticity they want that
real connection they want toknow who the person is because
(20:59):
if they're going to investmoney in you even though it's
a business they're stillinvesting money in you. And it
doesn't matter. I was sort ofsaying like, whether you're a
personal brand or whether youare just a business business,
like I was saying this aboutan accountant. I don't want to
work with like a stuffyaccountant. I want to work
with an accountant that's gota sense of humour and that if
I joke about, you know, like,oh, can we go into the green,
you know, like, rather than betalking black and white and
(21:21):
joking, going, oh, how can wepush the boundaries a little
bit and just joke on that.They won't like, you know, go,
oh, my God, you know, I'mprofessional. Like, it's that
thing of like, yourpersonality comes into all of
it. And I just think it's likea source It's so important and
like you don't have to be likea loud personality you don't
have to be this deadflamboyant person if you're
still kind of like quite shyand introvert you can still
(21:44):
bring that across of who youare because you will attract
people that are like you and Ijust think like it's so
important these days andsomething I honestly think is
what changed my businessmassively but that first 10
years It was just cliche.So interesting that you say
(22:14):
that and personal brand isobviously my thing. Just to go
back to the very first thingyou said, a lot of people I
work with funnily enough theybegin with their accent and I
always tell people you've gotto embrace your quirks, you've
got to embrace what's you. Buta lot of people try to
disguise their accent and Ihave an accent. I would never
(22:38):
have told! Right and justsomething when I first came to
England no one understood meat all and I did have to round
it out a little bit but stilla lot of people don't
understand me but it took me awhile to kind of work out well
you know this is me this isyou know why I stand out But
the people that I work withthey really do try to mask it
(23:00):
but I've learned like you overthe years you know what that's
what makes you you that's whatpeople um gravitate towards
and when I noticed it um Inoticed it very very early on
it was on one of my Instagramuh things I got a job I was
very lucky I worked as aholiday rep in Greece Well I
just want to finish universityand so had to give this talk.
(23:21):
I was literally just thrown inat the deep end and oh there's
about 150 people there and I'dseen a lot of people do their
talk and even when theaccent's the same people don't
pay any attention but when Ispoke heads went up. And I
thought, haha, this isinteresting, but I noticed
that all my life. Anytime I'dbeen at a conference or I had
(23:41):
to speak, if it was a personsort of from that area, people
sort of started going on theirphone, you know, they did,
they tuned out when the accentwas the same, but when, not
just me, when there was adifferent accent, yourself,
anybody, when there was adifferent accent, people tuned
in. And so then over theyears, I've kept an eye on,
you know how there's alwayslike these top sexy accents
and... You watch them and I'dsay Irish comes up a lot,
(24:06):
Geordie does as well andItalian, French, all of those
and it's so so interesting butthat's a conversation I have
probably on a weekly basis isabout people's accents but you
have to find your thing and Iwhen you were talking I
remembered two or three peoplethat I met And I decided I
(24:27):
would work with them on thefirst opening sentence because
of how they were. And I wasjust thinking when you were
talking, I thought, oh, that'swhy I chose that person.
That's why I chose thatperson. But to suppress your
personality, that will makeyou ill. And you can be
bubbly, you can be shy, youcan be whatever, but you just
(24:47):
have to be you because Thetitle of the meeting is
As you get older, you come toterms with that because when
you're younger, yourpopularity is everything,
isn't it? When you're atschool, this, this, that. But
I wish that was taught alittle bit more when you're
(25:08):
younger. It's okay, noteverybody's going to get you
and that's all right. But theones that do, they're the ones
that stick around and that'syour tribe. And I always,
that's how I define it. That'smy tribe, that's my tribe. But
it's just such an interesting,I don't, I've never met
anybody that sort of like, Isuppose in corporate everybody
does don't they? The suit, theaccent you do when you're a
(25:31):
corporate and I can understandwhy you would do that in that
wedding but definitely to seethat transformation and you
know when you suddenly decidedI'm going to be me, I'm going
to be me. So how comfortableare you with your audience now
then that you turn up and yoube yourself? Can you talk on a
stage? Do you dance on socialmedia? What does that look
(25:52):
like? So, well, I definitelydon't dance on social media.
That is not me. I'm fine.Lives don't bother us. I've
done webinars to hundreds ofpeople. But last week I did my
very first speaking gig. So inMarch, in March this year, I
was down at the big festoon.and for people who don't know
(26:12):
it it's a huge massive eventwhere people get up on stage
and speak and there was like400 people there and a couple
of people had joked sayinglike oh you'd be brilliant
doing that and i was just likethere is no way you will ever
ever get me on a stage ever idon't like public speaking i'm
never gonna do it But then asthe year's gone on and I've
challenged myself more andmore and I was like do you
know what I love in-personconnection like the difference
(26:35):
don't get us wrong I love zoomand things and the ability it
gives us to work with peopleall over and connect with
people all over but there'ssomething about being in a
room with people and I waslike I'm gonna challenge
myself and I was like I'm justgonna put it out there that I
want to do a couple ofspeaking gigs a couple of
podcasts and see how it goes.So on, when was it, Friday
(26:56):
last week, I did my very firstspeaking gig and I was really
nervous, not gonna lie, likeyou say. 400 people sitting on
Zoom because you don't seethem. It's like, it's
absolutely nothing. You justsee a little hand going up now
and again and then a littlecomment asking a question and
you're like, no problembecause it's just like me and
my slides. But the idea of 22different pairs of eyes
(27:18):
looking at us, I was a bitlike, oh, You know, start
small, it'll be alright. Buthonestly, I absolutely loved
every second of it. I hadpeople coming up afterwards
telling us like, oh my God,like I've got so much out of
that and thank you. I hadsomebody saying like, how do I
work with you? I was like,whoa, hang on. I had like
somebody saying, oh, can youcome and do a talk in my
(27:39):
group? Somebody else like, ohmy God, I really like would
love you in my membership, youknow, come and talk about
that. And I was just like,right, 22 people in a room and
I've got three opportunities.And then. Probably I would say
about eight or nine otherpeople coming across thanking
us had messages since sayingthank you. People say like
your passion comes across sowell and like you're
(28:00):
infectious and I was like whyhaven't I done this before?
Like why did I sort of say itand I think it was just in my
head. I was like what ifpeople don't like what I say
like you have to be when youdo a speech like that even
though you want to put acrossyour values and things you
still have to try and be alittle bit more inclusive you
can't go really really nichebecause you don't know like
(28:23):
the amount of people in theroom like who you kind of Like
in there it wasn't justservice-based businesses,
there was product-basedbusinesses but there was such
an array of different likepeople and it was like trying
to include them so I didn'tfeel like I was, you know,
sort of not speaking toeverybody and that everybody
would get something from it.So I was a little bit worried
about that. But oh my godhonestly it's like I've now
(28:45):
got the bug and I was likeright next opportunity let's
have a look and like a littlebit bigger like I'm still not
going for the big festoon andlike five six hundred people
to go that's your that's yournext job well that has to be
one of your challenges that'snot yet next year is going to
be like medium-sized stagesand I'll build my way up
(29:05):
through it and We're tryingthings at the big festoon.
That's that's our tribe. Doyou not think everybody there
will be will be just rootingfor you that, you know, you
won't have to worry about yourmessage not landing right.
They'll all be there rootingfor you. But you're absolutely
spot on. The person that willdo the thing that no one else
(29:27):
wants to do. First of all,putting yourself on the stage
on a small stage. And that iswhat people are in awe of,
that you'll get up to speak,that your personality shines
through, you weren't trying tobe anybody else. You know, a
little bit of nervousness isvery endearing. You know, if
you're terrified, that'sworse. I think that makes the
(29:47):
audience uncomfortable. But ifyou're up and you're a little
bit, you know, cocky isdifferent. That's very
different. But you've just gota little bit of nerves. But
hey, that's amazing. That wasyour first one. Did anybody
record it? I recorded it soI've got it all recorded and
then a few people tooksnippets but the bit that's
gone out the most so farbecause I need a chunk down is
(30:08):
that I always start with alittle bit of a caveat so I do
it on all of my webinars andthings because I've been very
good at I am a swearer and soI basically said to them I was
like just to start I thoughtwe'll start with a bit of
humor so opened it up by lookI've brought my PG version
with myself today I'm normallyx-rated but I get very, very
(30:28):
passionate and sometimesthings just pop out when I'm
very passionate. So I waslike, I don't want to offend
anybody. Well, there was twopeople that I saw their
eyebrows pop right up intotheir face and I go, I've read
the room now, I'm going toreally try. So I thought, if a
lot of people like laugh atthings, I know I'm all right.
But there was a couple ofpeople that looked a little
bit like, ooh, ooh, should Iswear? And I thought, I'll
(30:48):
keep it, I'll keep it on thedown load and then I'll just,
I'll keep it in. And I managedto get through an entire hour.
With a sweater image. Rememberan R? I spoke for an hour,
yeah. Wow, that's intense.Well done for having the
presence of mind to do thatupfront. Because normally when
people get up to speak,everything they've planned
(31:09):
goes out, you know, goes outthe window and they start...
Wow, that's incredible tospeak for that length of time.
But, you know, that's anincredible win. Well done.
Thank you. Come to mymembership and speak. I'm
launching my own membershipsoon, so you're going on my
list. I'll be back. I'll beback. That's so empowering
(31:29):
though because you've done itnow. You've got rid of that.
You know, you're sitting herenow telling me you are a
speaker. Yeah. So that'samazing. And I've said that in
some big rooms now. I waslike, so I was talking in a
few different places and I waslike, I had to introduce
myself at a networking eventand I was like going, so, you
know, Gina Trick, businessstrategist and mentor. I was
like, I'm a speaker. Oh,that's amazing. You have to
(31:53):
update all your socials now.Well, once you've done it,
you're right, the invitationsstart coming because the world
we're in, there's so manyevents, so many networking
events. They're always lookingfor speakers, always, always.
And once your reputation isout there, you'll just get
that many coming to you. Sowell done. That's incredible.
Good for you. So apart fromspeaker global extraordinaire,
(32:16):
what's next for your brand inthe next few years? So I am
giving myself a target ofhitting six figures next year
and doing it without burnoutand without working ridiculous
hours so I have well mymentors kind of like literally
going I don't know how we'regoing to do this because I've
(32:37):
said like I've set myselfquite a good goal and like
doing it like I say on reducedhours so that I'm not working
madly and without staff justhaving my VA and my tech VA So
that's kind of my that goalbut then it is literally
getting out and want tonetwork more in person so I've
been doing quite a bit of thatlately but around the country
(33:00):
so not just in thenortheastern London which is
the two places I've seen thenetwork. Taking those
opportunities, more speaking,more podcasts and I just want
to impact as many people aspossible so literally tell my
story about burnout, tell mystory about being able to If I
can just impact as many peoplethat way possible and see as
many people building successtheir way and celebrating
(33:20):
every small little tiny winalong the way and just getting
rid of this idea of having todo what
The name of the meetingassistant is
(34:01):
And it's this thing of youdon't have to do anything. I
mean, obviously, you have toget clients. But other than
that, there is nothing youhave to do. And I just want
people to embrace that. Andwhether they come to work with
me to do that or whether Ijust have that impact and they
go off and do it their own waythemselves, that's absolutely
(34:21):
fine. I just want to get thatmessage out there as much as I
can and empower as many peopleas possible. To just, you
know, break this convention. Imean, we got told that we're
breaking convention by leadingday jobs and building
businesses, but now businessesseem to have just become
another kind of day job andanother trap in this prison
because you've got to do it inthis way. And, you know,
(34:43):
they're not getting up at 5amand going to bed at midnight
and work on weekends. Youdon't want it enough, you
know. It's like that mentalityand I'm just like no do you
know what I am just going tospeak out against that all the
time and just go you know itmay take you a little bit
longer but you know whatyou're going to enjoy the
journey you're going to enjoywhat you're doing and when you
show up to your clients you'regoing to be in a much better
(35:06):
position because you'reactually going to be wanting
to be there and fresh andthings and you know what
sometimes like they say youknow be the tortoise not the
hare Oh yeah, definitely. Myguide is I'll ask myself
periodically, am I stillloving this? Yeah. And when it
comes to no, I'll know when tostop. And sometimes people say
(35:26):
to me and it always amuses mewhen they'll say, oh, your
eyes are sparkling or oh, youknow, you're really passionate
about it. And I think, yes,Please keep telling me this
because when that stops it'stime for me to stop and I know
what it's like to have to dosomething that you really,
really hate because I feel itphysically, you know. But to
(35:46):
do what you love is amazingbut I don't want to do this
till it kills me. I want to dothis because I love it every
single day. I mean, to dothese podcasts is my absolute
joy. I love talking to people.I love hearing your stories.
And, you know, every day I'llask myself, am I still loving
this? Yes. And that's myguide. But you're also right
in that if you don't want todo social media, don't do it.
(36:08):
You don't want to dance onsocial media. Don't do it.
You've got this business, doit your way. If you want to go
and make people at networkingevents, you still don't have
to have social media. You canbuild a business that way.
There's a million other waysto do it. People aren't
hearing that enough frompeople like you. You don't
(36:31):
have to do things this way. Icall myself a non-conformist.
If someone says you've got todo it this way, my brain will
go, Really? I'm going to do itmy way because I kind of
started my podcast before Ihad my business idea finalised
and I spent a lot of this yeartweaking well actually what is
it I want to do and I'vechanged the name of this
(36:51):
podcast twice. I bet you wouldhave been told by loads of
people until you do this anduntil you do that don't start
it whereas it's like wellactually do you know what so
one of my clients she reallywanted to do a podcast And she
was like, I'm mad because I'venot got all my offerings and
things like that. And I waslike, but you can start
building an audience with yourpodcast. So she's now recorded
(37:13):
five episodes. So she's justvery new to it, but she's
absolutely loving it. And shecomes off recording and she's
buzzing and she sends us avoice note going, just done
another one and this happenedand that happened. And you can
hear the passion and the joyin our voice. And I'm like,
that's what you do now. Andthe people listening will know
that. And when you come toselling more things than just
(37:36):
you want one offering thatshe's got at the moment when
she brings other things, I waslike, then people are going to
fall in love with you. Andbecause you love doing it, it
shines through. And I waslike, you know, why wait? It's
just daft. It's like, if youlove doing it, do it for the
love of it. Because a lot ofthe time when you're doing
(37:57):
something for the love of it,the business follows, the
sales follow. You know,instead of just chasing the
sales all the time, sometimesyou've just got to do those
things, like you say, that youlove. You know, and evolve, I
mean, businesses evolve allthe time. I don't know anybody
that's been in business forlike, you know, three, four
years that hasn't like changedtheir messaging slightly or
(38:19):
evolved or like somebody Iknow that's got a mastermind
just changed the name of thatthree times. You know, it's
because it changes and as yougrow as a business owner, so
does everything with you. Andit's actually a good thing.
Yeah it is and I you know Ithought well I'm still the
same person so I'm tweakingwhat you know what my business
(38:39):
is going to look like butwhile all that was happening I
was learning the tech I wasgetting more comfortable
talking to people moved on tovideo but to to have got this
perfect business my productsmy you know my style and just
suddenly switched on it wouldbe like watching the news you
know and i didn't want to dothat so i just i just i'll do
(39:00):
what you know whateverwhatever feels natural so but
yeah i yeah encourage thatlady just just to do it and
and then the weirdest thing iswhen you're doing something in
a facebook group when someonesays oh it's a man dying
listen to your podcast thenyou're like oh that's really
cool So where can we find outmore about you online and
where can we find your nextspeaking gig? So my
(39:26):
primary platform is Instagram,so that's where I tend to be
most. So I'm a Gina Trickstrategist. I will put this in
the show notes, by the way, onthe podcast. I will put the
links on the show notes. GinaTrick strategist. So that's
where I tend to do a lot ofstories. It's where you see
(39:46):
the behind the scenes and whatreally goes on and like how I
literally live in this officeeven though like you know
these seven and eight figurebusiness owners when they're
out and about all the time Ithink I don't know how you run
your business because I needto be in that office not out
and about sunning myself orwherever but anyways the
realities is on there thenLinkedIn, I'm on LinkedIn as
well, just doing a Gina Trick.I am exploring lots about
(40:09):
LinkedIn because it's totallychanged and it's doing really
well. Facebook, I've got myFacebook page which is Gina
Trick, business strategist andmentor. I'm not as active on
there anymore but there isposts going out all the time
so people prefer that. Andthen my website is
genetrick.com And on therebasically there is some free
resources around clientattraction. So I've got like a
(40:30):
free client attractionjournal. So people like
journaling. There's 40journaling prompts to help you
dig into who your ideal clientis and get that messaging and
get really deep into knowingyour ideal client. So not just
the safest level stuff. Andthen obviously like my details
of how to work with me andthings are on there as well.
And you can email me at helloat genatrick.com with any
(40:52):
questions. I do like a free 30minute call with people so it
is not a sales call. I don'tdo sales calls. I do
conversations with people tobasically say what's the
issue? Can I help you? If notI'll send you away to somebody
else that can or give you afew bits and pieces for you to
go and work on. I don't doheavy sales stuff. So it's
literally having aconversation with people And
(41:15):
like I say, seeing if I canhelp them and if I'm the right
fit for them. But yeah, sothat's like the easiest way.
And speaking gigs, I'm waitingfor my next one to be
confirmed. So hopefully...There is another one!
Hopefully in January, and thenI've basically, I'm in
conversations with a few otherpeople as well. So hopefully,
there'll be... I don't want todo like, overwhelm myself. So
(41:38):
I'm kind of trying to spacethem out. So yes. Hopefully
every other month next year iskind of what would be good for
us. Nice, and I love how youdescribe it as conversations.
I think sometimes clients geta bit overwhelmed with the
discovery call or, you know,because I think a lot of
people are afraid of getting,you know, tricked into some
(41:59):
clever salespeople and theyend up spending six grand on
it. My thing is, if you getyour messaging right and you
know your ideal client and youshow your personality and you
show your values, by the timethey want to have a call with
you, they know who you are,they know whether they like
you, they know whether theycan really help them. It is
literally a conversation. Idon't do persuasion. It was
(42:19):
actually, I don't know whetheryou've come across Tad
Hargreaves, he's marketing forHippies, but he has a very
funny... That's funny. No, Idon't. I'm reading that one.
Go tell how he's marketing forhippies is amazing but he has
this amazing way of explainingit saying about consent and he
says when somebody says no ona sales call and you go right
let's handle the objectionslet's go around this let's
find a way when in otherscenarios when somebody says
(42:41):
no and you go ahead you getarrested. Yeah and it's like
basically remember consent isconsent no is no and so
basically to me when I'm on acall with somebody if I'm not
the right fit for them or ifI'm not kind of you know if I
don't think that I'm the rightperson to help them I'll say
so because it's not in myinterest to sell to somebody
(43:02):
who doesn't want to work withme and isn't the right fit
because it's not like going toactually get them brilliant
results but as well it's goingto reflect badly on me because
if they're not doing well itmakes me look bad at my job so
my whole thing is by the timeI'm speaking to somebody
normally they're already 90%in they've just got a few
questions but then there'snever a time pressure there's
never a you know this offer isgoing to end or no come back
(43:24):
to me bye it's a case of Isthis offer the right offer? Is
it the right time for you andare we the right fit? And if
it is, great, the stars havealigned. If not, I'm here when
you need us or if not, go andhelp or I can suggest somebody
else that might be better foryou, then that's the way it
should work. I just don't Idon't agree with handling
objections and forcing peopleinto sales. I just don't get
(43:46):
it. I don't like it and that'san interesting spin on that
with the consent avenue andI'm the same. I don't like to
do all that and I always say,you know, I have a
conversation, well this iswhat I think would suit you
and if I don't think we'llwork well together I always
say because you know you wantsomeone dancing away from you
going wow she's amazing but Idon't do it on the call I say
(44:07):
this is the product I'll sendyou an email And I'll call you
tomorrow or you email me. Inever do it on that call
because I always think I wouldnever want, I want to feel
pressurised and I think peopleneed space to think about it
or whatever but I don't, youknow, I just don't like that
whole idea of we're doing thisnow. Just on a very, very,
very quick last note, if youlike Tata Greaves, And you go
(44:29):
and have a look at Martin ForHippies, have a look for the
brownies story, becausethat'll make you laugh.
There's a story about girlguides and selling brownies.
Or sorry, cookies. It's girlguides selling cookies, sorry.
But anyway, it's a very, veryfunny story that he tells. I
will definitely look that up.Do you know, Susan's doing
this podcast, my reading listis just whoo! This is the best
(44:50):
thing for me, honestly. I getto have all these stories and
all these wonderful books.Well, do you know what? It has
been an absolute pleasureGina. I have loved talking to
you and I think I'm going tohear a lot more of you at some
point in the future becauseI'm going to be at one of
those events where you'retalking. I've warned everybody
that over the next year I willbe everywhere so they'll get
sick of us. No, definitelynot. It's been a joy talking
(45:14):
to you. I've loved everysecond and thank you so much
for joining me. Thank you forhaving us. It's been great
fun. Thank you for listeningtoday and special thanks to my
fantastic guest Gina Trick forsharing her incredible story
with us. If you want toincrease sales with your
personal brand strategy, don'tmiss out on my free resources
or you can join the PersonalBranding Academy membership.
(45:36):
You'll find the links in thepodcast notes as well as the
links that Gina mentioned inthe podcast. And if you liked
the episode, please leave areview and share it with your
friends. Join me on the nextepisode for more incredible
bravery behind the brandstories. You can follow me on
Instagram at coachamandajaneor visit my website
amandajane.co.uk. Bye for now!
Welcome to The Bravery BehindThe Brand Podcast, the podcast
that dives deep into the heartof the stories behind the
brands we encounter on socialmedia every day. On the
surface they make it look soeasy but I guarantee there is
blood, sweat and tears behindall the reels, posts and
beautifully presentedproducts. I'm your host Amanda
Jane, a personal branding andmedia skills coach originally
(00:25):
from the north of Ireland andnow calling beautiful
Cheshire, England my home. Iwork with business owners,
building their confidence andcrafting compelling brand
stories so they feelcomfortable stepping into the
spotlight and becoming thego-to guest that everyone
wants, speaking with authorityand selling with authenticity.
I experience first-hand thecourage that's required to
move beyond our comfort zoneand these are the
inspirational stories I wantto share. I'll also be doing
(00:48):
some solo episodes and sharinguseful tips that will
hopefully help you to getmotivated with your own
personal branding. Becauseit's more than just a
beautiful website and glossyphotos for Instagram, You do
actually have to talk topeople, so let's get started.
(01:09):
Hello everyone and welcome toThe Bravery Behind The Brand
Podcast and today I have withme the lovely Gina Trick.
Hello Gina. Hello. Hello andyou call yourself a client
attraction superhero and Ijust love that because I've
been dying to talk to you. Soyou're a business strategist.
So before we get started onall the wonderful things that
(01:32):
you do, I'm going to ask youmy three questions just to get
to know you a little bitbetter. So do you have a
favourite motivational song?So I've got lots and I've been
trying to sort of bring itdown. So at the minute I've
got two, so I can't get itdown to one. So we've got Tate
McRae, She's All I Wanna Be,because it's very about being
(01:55):
envious of somebody andthinking that you're not good
enough and watching somebodyelse. I mean, it is obviously
about I think she's going tolose her boyfriend to another
girl, but I think it's veryapt in the business world as
well about, you know, kind ofI've been watching what other
people are doing and thinkthat they're better than you
and this imposter syndrome soit's quite apt but it's also
just really upbeat and areally quick tune so I quite
(02:17):
like that at the moment andthen of course Malone I had
some help I don't know what itis about that song but When it
comes on, I'm not really acountry fan but there's like
obviously it's like a countrypop but oh my god it just
makes us kind of just want tosing along you know you can't
help yourself we kind of startpopping along the way and it
(02:37):
just puts me in such a goodmood and there is no reason
behind it other than justobviously a really good beat.
It's really weird isn't it? Imean I was raised on country
music and I love all sorts ofmusic but there is something
about country music and youstart singing in a twang don't
you? That songis just as you say you can't
(03:01):
help yourself you're justbopping along but yeah I
absolutely love that song butthere's been a bit of a
resurgence recently with allthe country stuff and I just
love it yeah I love those two.Anything that kind of Just
Lift Your Mood Instantly isdefinitely a good one for my
list. So they will go on thelist. I love those. And do you
have a motivational quote?Right, I have to read it out
(03:23):
because otherwise I'll get itwrong. So a business is simply
an idea to make other people'slives better and that's
Richard Branson. So my wholeethos in my business is about
the African proverb which isUbuntu which is I am because
we are. So it's all aboutlifting other people up so
you're only successful whenother people are. And about
(03:44):
kind of as you rise you liftother people up so I love that
is about the fact that he'ssaying that basically when you
have a business it shouldreally be about making other
people's lives better. That'sbeautiful read it again. So a
business is simply an idea tomake other people's lives
better. I love that. That islovely. It's just so simple
but beautiful. It just fitsproperly with all of my values
(04:08):
and my ethos in life. Ireally, really like that
quote. Yeah, that's fantastic.And it's so simple, but says
it all. Yeah, perfect. I lovethat one. And do you read?
Have you got it? That's mynosy question now. Yes so I
read two books at a time whichpeople always feel it's a bit
weird so I've always got onemotivational kind of business
(04:29):
book on the go and onefictional book and I love
murder mysteries which is likea little bit weird so
detective books but at theminute still my favorite book
is Diary of a CEO which is amassive one everybody seems to
know it in the business worldBut it's basically set up into
33 principles and what I loveis like you can read it from
(04:49):
like cover to cover if youwant but you can just pick it
up and just read one part solike depending on what's going
on in your life or yourbusiness if you need some
motivation or if you need alittle bit of advice you can
look for which kind of one ofthese principles these 33
principles fits in and you canjust read that little section
And you can find answers youcan find motivation you can
(05:11):
find some like you know justsometimes I'll be sat and in
human design I'm a generatorso I need obviously input in
order to generate and sosometimes I'll be sitting and
I'll be thinking oh god I'm abit stuck today I'm not
feeling much kind of likeclarity and things and I'll
just get that book and I'lljust literally just open it to
a page and I'll read a littlesection and it always just
(05:32):
gives me a little bit of kindof Oomph, basically. And
there's nothing in there thatI sat and went, I'm really
against this. There's bitswhere I go, maybe not for me,
but none of it kind of reallygot my back up, which some
books do. So I just find itlike whoever you are in
business or in life, you canfind so many teachings in it
and so many things that willhelp you kind of, like I say,
(05:55):
it's not just business, butlife as well. Really, really
good book. Oh, I wrote thatdown because I'm going to get
it. And you know what? I doexactly the same. I always
have a fiction on the go and amotivational self-help book.
And at the moment, I'mactually studying human design
because I had a reading lastyear or what do they call it?
(06:18):
It wasn't a reading. It wasthe full thing. And I'm a
manifesting generator. Andwhen I first got mine, Well,
when I read it, I'm reallyopen-minded about these things
and I read it and I was like,what is this? What is this
witchcraft? And I just thoughtI have to know more about it.
(06:41):
So that's what I've beenstudying and I understand the
chart. I can work my wayaround the chart because when
you first look at it, it'sreally overwhelming. So I've
been working on breaking itdown, but each part of it
makes sense. So I just wantedto chunk it down, but I'll not
sort of bore you with thewhole thing. But when you said
humanly dying, it's my missionat the moment to find as many
(07:01):
people as possible to talkabout this because it's... Oh,
I'm really interested. So far,I only understand the fact
about the generator and thatI'm a 70. That's about as much
as I know about it. I'mfinding out more and I am
looking into it. But yeah, itis something I'm really
interested about because it'samazing how much it actually
describes who you are. Well,from a coaching perspective,
(07:21):
when I work with futureclients, I want to be able to
do the chart and then it'llhelp me, you know, coaching
them because then I'll havethis profile, but I don't want
to sort of teach everyonehuman design, but I think
it'll help the client and me.But yeah, definitely getting
that profile. So, but yeah, Ialways have something on the
go and I'm always learningsomething. I've always got a
(07:41):
course. But no, reallyinteresting. Thank you.
Fascinating stuff. Really,really good. So on to you and
your business now. So tell usabout your business and what
inspired you to start it. So,like I say, I'm a certified
business strategist andmentor. So I started my very
first business back in 2005,just feeling like a dinosaur.
(08:05):
So it's going to be 20 yearsnext year. So it's quite
scary, but it's so scary.And basically I'd left, I used
to work in the weddingindustry and I'd left that and
was doing another job andhated it, absolutely hated it
and missed being in thewedding industry. And so, I
always felt like I neverfitted in in jobs like no
(08:27):
matter what I did and how muchI achieved it just never felt
like right so I thought rightI'm gonna set up my own
business which everybodythought I was absolutely crazy
because I was like 25 nobody Iknew and I mean nobody had a
business everybody was likejust keep in with your career
and you know you should be madbut anyways set up um a
business selling weddingstationery and jewelry And
(08:48):
built that up. Unfortunately,so the housing crash in 2007
happened and in 2009 me and mypartner split up and when we
went to sell our house, wellyou can imagine house prices
had plummeted and everythingand I lost my house, my car
and my business in one day in2009. So they were all taken
(09:09):
from me in one day. So I wasleft with literally £2,000 in
my name to buy a car. I had tofind a house to live in and I
had to Basically start againand I sat and cried for two
months. I will not say Ididn't but then after that I
started up again and basicallydid the same handmade wedding
jewellery and stationery.Built it up to the fact that I
(09:30):
opened a wedding boutique butit was an accessories
boutique. So we sold alldifferent wedding accessories
and then from there I went onto do my dream and I actually
So we sublet a wedding venueand set up a wedding and
events company and we manageda wedding venue and we hit
seven figures in the firstyear. Wow. So we went
(09:53):
absolutely crazy and I wasworking like a Trojan horse.
Honestly, I was like 90 hoursa week I was working and when
we did weddings, I would bethere. So we didn't have
accommodation. I could bethere at five o'clock, six
o'clock in the morning to letthe bride in to get ready. be
there until one, two o'clockthe next morning and then I'd
do the same the next day and Icould do three weddings back
(10:13):
to back like that. So after acouple of years I hit burnout
and when I mean burnout I meanI woke up one morning and I
couldn't actually physicallyspeak and I thought I'd had a
stroke because I couldn't getany words out so what was in
my head just wouldn't come outmy mouth. It only lasted about
20 minutes but it was the mostscary 20 minutes of my life.
And basically they were like,it's burnout, you're
(10:35):
absolutely exhausted. So Istruggled on for about six
months and decided to sell.The wedding venue and the
business. And then I was like,what do I do now? But while I
had the venue, everybody wassaying like, how have you
turned this venue around? Youtook it on with like five
clients, which for a weddingvenue, you normally booked
like three, four years inadvance. They literally had
(10:57):
five weddings booked and theywere like, how did you turn
around? You know, like gettingall of that business in. So I
was giving people like in thewedding industry, loads of
help and advice. And I waslike, hang on a second here. I
should be charging for this.Same old story. So in 2019 I
set up as a coach and I set mycoaching business up and was
doing that but it never feltright saying that I was the
(11:19):
coach because I asked them tofind their own solutions. I
was helping them put thisstep-by-step process together.
I was doing strategies. I wasliterally really kind of going
deep with them and so that'swhy I was like wait a minute
no I'm not a coach I am astrategist so last year I
actually did my certificationas a strategist. And that's
(11:41):
how I kind of got to where Iam now so it's been a very
long path with lots ofdifferent things in between
but I have learned a lot andwhat I've learned along the
way obviously now I can helpmy clients with. What a story.
I just think, wow. You've gonefrom one extreme to the other.
(12:02):
And what I love about peoplelike you is when you get
clients, when I talk topeople, I have to be able to
look them in the eye and say,I have been where you are. I
understand where you are. Andyou know, you're going to be,
you have been working withpeople and you will work with
people and you can say thatcompletely. And I think you
need that empathy. You need tobe able to connect with that
(12:24):
person and that's why theychoose you because, you know,
you've got this story and alsoyou need to be able to show
people that you can go from Ato B no matter where that
starting point is. It can bedone because, you know,
everybody has troubles, theirstarting point is different
and You have people have toknow that you don't give up
(12:45):
you keep going you keep goingyou keep going and there's
always somewhere to go forhelp there's always someone to
show you the way and andthat's that's what I love I
mean that I mean you've hadevery emotion under the sun in
there but the lesson is theburnout thing and I think
you've just got to listen toyour body and you probably
knew at the time you wereoverdoing it And that story is
(13:05):
quite common and over mypodcast with business
strategists, people that I'vemet, this was happening and I
was working too hard and I wasdoing seven figures and
then... And I just love thefact that we talk about that
openly and we warn peoplebecause there's a lot of
people coming up through theranks that are working that
(13:26):
hard and I think the messagehas to be You don't have to
kill yourself to have asuccessful business. It's okay
to stop, take a breath andbuild it by all means but, you
know, at what cost? You don'thave to sacrifice everything
you've ever known. I think aswell we've always been like
drilled in so like as womenyou want to obviously show
(13:47):
that I've been successful butyou kind of feel like you have
to go the nth degree and youget fed what you think success
is so you get told like Yousee it still now all the time.
Go for 10k a month, go for 25ka month, go for six figures a
year, go for seven figures ayear and everybody's telling
you these are the things thatyou have to do. So my first
question with any client, sothey'll come to us with a
(14:08):
quest like with like somethingthey'll go I'll fix this in my
business. The first thing I'llsay to them literally is what
is success to you and they'relike what? And I'm like, look,
before we even get into that,what is success for you? And
they're like, oh, well, I wantto make this money. And I'm
like, well, what, but why?Like, I don't understand,
like, why everybody justchases. And I learned that the
hard way because I thoughtthat my wedding business, it's
(14:28):
like, right, we'll have to getlike 100 weddings in a year.
We'll have to make this money.And then we'll have to have
every weekend booked and thenwe need to be booked three
years in advance. And it wasall this preconditioning of
what you have to do. And like,I was working my backside off
and I was thinking, well, hangon, I'm taking all these
things off. But I'm absolutelyshattered. I've got no time
freedom. When I'm not workingI don't want to do anything
(14:50):
else because I'm so tired Ijust want to sit on the sofa.
I had no social life and I wasjust like this isn't how it is
so this is why now like forthe last five years I have
been shouting It's aboutbasically how to do things
simply, how to have successyour way not what somebody
else tells you and how toactually ask yourself the
(15:12):
right questions to go what doI actually want and what do I
want out of life. So some ofmy clients will come and say
do you know what I just wantto earn this amount so that
I'm paying my bills to have aholiday and have time with my
kids they're not interestedthey want more time rather
than money Somebody might cometo us and say I want six
figures and I'll say well whybut they'll have good reasons
behind it and go right that'sabsolutely fine but it's
(15:33):
having that backup behind thewhy and I'm very much a case
of you know we'll have to lookat that behind it and the
reasons behind it otherwiseyou're just going to end up
hating your business and doingsomething you don't enjoy and
not really have no life yeahAbsolutely and my approach has
always been and it's not justwith business with a lot of
(15:55):
things because I kind ofdescribe myself as a bit
fearless I'll jump in and doanything except drive on
motorways that's one thing Idon't do. Not fearless when it
comes to motorways but myapproach would be I set myself
the goal for the next step instone and then I'll reach that
and then I'll go right what'snext and then I'll do that and
And I think keeps me grounded,it keeps me focused and it
(16:17):
keeps me balanced. So I don'tget overwhelmed and I think
that's probably a copingstrategy that I've developed
over the years. I've used thispodcast as an example before
when I started in January andI really did not know what I
was doing. I didn't know thetech, I didn't know the
software, what I needed toupload. So I just did the next
bit and then I did the nextbit and then I did the next
(16:38):
bit. And I know before whenI've been overwhelmed, We all
do it. We stop dead, don't we?Because there's too much
coming at us. Well, in termsof building a business and
income, I think it's reallyokay to say, right, what do I
need now? Won't you help menow? Go for that. Oh, I've
achieved it. What would benice? What's the next one? And
then work to that next goal.Because if you're, you see
(17:01):
this all the time with newbusinesses and they're ripping
their hair out because they'rethinking, I've not done six
figures in 12 months. Well whyare you setting yourself up to
fail? Because you're going toconstantly be in that zone of
failure because you've not hitsix figures. But if you had
maybe surpassed your incomefrom your employed job Wow,
(17:21):
how amazing is that? I'mearning £500 more than I was
when I was employed. That's abig, and then that momentum
will drive you forward toincrease that by a little bit
and by a little bit. Butyou're right, that's the
perfect question for anyone.What does success look like
for you? And everybody'sdifferent and there's no right
or wrong answer. But when yousee someone And social media
(17:43):
is never what it looks likeand that's always my message.
I may have taken someone5, 10, 15 years to get there
and they may say, in six weeksI generated 20 gazillion. It's
taken us five years to get theaudience to do it but you know
in six weeks I've made thisamount of money. Exactly and
(18:05):
we know it takes time to buildthat audience but once you've
got that audience exactly youmight be able to do whatever
but I just wish that you knowthat message was driven home a
little bit more it's about thenext step and the next step
and the next step butoverwhelm is something you
know So my main thing now isabout embracing me from the
start.So I used to mold myself to
(18:50):
what I thought other peopleneeded me to be in the
business and what peoplethought I should be so I
actually used to try and dropmy accent so that I didn't
sound like this because youknow professionals don't
really have an accent. I usedto dress corporately because
you know in a suit and thingsbecause that's what people
think that you should have. Iused to speak very kind of
(19:12):
professionally and I was atotally different person and
then what I learned was thatwhen I actually embraced me
and when I let me out and whenmy accent came out when I wore
what I thought I should wearwhen I actually started
showing my clients how much Iloved working with them and
actually me as a person andyou know built up these
(19:35):
amazing relationships and thenwhen people started booking
saying they were coming for melike people would book my
venue going the venue mightnot have been what i was
looking at but i just fell inlove with you and i want you
to deal with my wedding andthen i was like why did i hold
this in why wasn't a me and soi always say oh my clients now
like embrace who you arebecause what will happen is
(19:57):
your perfect client will beattracted but you'll repel all
those other people becausethey're not for you But you
can't put that facade on andkeep it up 24-7. You can't do
it. So when you embrace whoyou are and actually let that
shine through your businessand live your values and just
let your personality shine,that is when your business
(20:18):
comes alight. But I spentprobably I would say at least
the first 10 years in businessreally hiding who I was. and
not showing up as me and verymuch scared to be me in case
of judgment but i think aswell with age and with
experience that kind of dropsoff a bit and you get to that
(20:38):
point of like i really don'tcare anymore like if you love
us you love us if you don'tthat's absolutely fine because
even when you're like sittingon that fence You still get
the negatives so you might aswell just embrace who you are
and go for it and show thatthrough your business because
I think now people want thatauthenticity they want that
real connection they want toknow who the person is because
(20:59):
if they're going to investmoney in you even though it's
a business they're stillinvesting money in you. And it
doesn't matter. I was sort ofsaying like, whether you're a
personal brand or whether youare just a business business,
like I was saying this aboutan accountant. I don't want to
work with like a stuffyaccountant. I want to work
with an accountant that's gota sense of humour and that if
I joke about, you know, like,oh, can we go into the green,
you know, like, rather than betalking black and white and
(21:21):
joking, going, oh, how can wepush the boundaries a little
bit and just joke on that.They won't like, you know, go,
oh, my God, you know, I'mprofessional. Like, it's that
thing of like, yourpersonality comes into all of
it. And I just think it's likea source It's so important and
like you don't have to be likea loud personality you don't
have to be this deadflamboyant person if you're
still kind of like quite shyand introvert you can still
(21:44):
bring that across of who youare because you will attract
people that are like you and Ijust think like it's so
important these days andsomething I honestly think is
what changed my businessmassively but that first 10
years It was just cliche.So interesting that you say
(22:14):
that and personal brand isobviously my thing. Just to go
back to the very first thingyou said, a lot of people I
work with funnily enough theybegin with their accent and I
always tell people you've gotto embrace your quirks, you've
got to embrace what's you. Buta lot of people try to
disguise their accent and Ihave an accent. I would never
(22:38):
have told! Right and justsomething when I first came to
England no one understood meat all and I did have to round
it out a little bit but stilla lot of people don't
understand me but it took me awhile to kind of work out well
you know this is me this isyou know why I stand out But
the people that I work withthey really do try to mask it
(23:00):
but I've learned like you overthe years you know what that's
what makes you you that's whatpeople um gravitate towards
and when I noticed it um Inoticed it very very early on
it was on one of my Instagramuh things I got a job I was
very lucky I worked as aholiday rep in Greece Well I
just want to finish universityand so had to give this talk.
(23:21):
I was literally just thrown inat the deep end and oh there's
about 150 people there and I'dseen a lot of people do their
talk and even when theaccent's the same people don't
pay any attention but when Ispoke heads went up. And I
thought, haha, this isinteresting, but I noticed
that all my life. Anytime I'dbeen at a conference or I had
(23:41):
to speak, if it was a personsort of from that area, people
sort of started going on theirphone, you know, they did,
they tuned out when the accentwas the same, but when, not
just me, when there was adifferent accent, yourself,
anybody, when there was adifferent accent, people tuned
in. And so then over theyears, I've kept an eye on,
you know how there's alwayslike these top sexy accents
and... You watch them and I'dsay Irish comes up a lot,
(24:06):
Geordie does as well andItalian, French, all of those
and it's so so interesting butthat's a conversation I have
probably on a weekly basis isabout people's accents but you
have to find your thing and Iwhen you were talking I
remembered two or three peoplethat I met And I decided I
(24:27):
would work with them on thefirst opening sentence because
of how they were. And I wasjust thinking when you were
talking, I thought, oh, that'swhy I chose that person.
That's why I chose thatperson. But to suppress your
personality, that will makeyou ill. And you can be
bubbly, you can be shy, youcan be whatever, but you just
(24:47):
have to be you because Thetitle of the meeting is
As you get older, you come toterms with that because when
you're younger, yourpopularity is everything,
isn't it? When you're atschool, this, this, that. But
I wish that was taught alittle bit more when you're
(25:08):
younger. It's okay, noteverybody's going to get you
and that's all right. But theones that do, they're the ones
that stick around and that'syour tribe. And I always,
that's how I define it. That'smy tribe, that's my tribe. But
it's just such an interesting,I don't, I've never met
anybody that sort of like, Isuppose in corporate everybody
does don't they? The suit, theaccent you do when you're a
(25:31):
corporate and I can understandwhy you would do that in that
wedding but definitely to seethat transformation and you
know when you suddenly decidedI'm going to be me, I'm going
to be me. So how comfortableare you with your audience now
then that you turn up and yoube yourself? Can you talk on a
stage? Do you dance on socialmedia? What does that look
(25:52):
like? So, well, I definitelydon't dance on social media.
That is not me. I'm fine.Lives don't bother us. I've
done webinars to hundreds ofpeople. But last week I did my
very first speaking gig. So inMarch, in March this year, I
was down at the big festoon.and for people who don't know
(26:12):
it it's a huge massive eventwhere people get up on stage
and speak and there was like400 people there and a couple
of people had joked sayinglike oh you'd be brilliant
doing that and i was just likethere is no way you will ever
ever get me on a stage ever idon't like public speaking i'm
never gonna do it But then asthe year's gone on and I've
challenged myself more andmore and I was like do you
know what I love in-personconnection like the difference
(26:35):
don't get us wrong I love zoomand things and the ability it
gives us to work with peopleall over and connect with
people all over but there'ssomething about being in a
room with people and I waslike I'm gonna challenge
myself and I was like I'm justgonna put it out there that I
want to do a couple ofspeaking gigs a couple of
podcasts and see how it goes.So on, when was it, Friday
(26:56):
last week, I did my very firstspeaking gig and I was really
nervous, not gonna lie, likeyou say. 400 people sitting on
Zoom because you don't seethem. It's like, it's
absolutely nothing. You justsee a little hand going up now
and again and then a littlecomment asking a question and
you're like, no problembecause it's just like me and
my slides. But the idea of 22different pairs of eyes
(27:18):
looking at us, I was a bitlike, oh, You know, start
small, it'll be alright. Buthonestly, I absolutely loved
every second of it. I hadpeople coming up afterwards
telling us like, oh my God,like I've got so much out of
that and thank you. I hadsomebody saying like, how do I
work with you? I was like,whoa, hang on. I had like
somebody saying, oh, can youcome and do a talk in my
(27:39):
group? Somebody else like, ohmy God, I really like would
love you in my membership, youknow, come and talk about
that. And I was just like,right, 22 people in a room and
I've got three opportunities.And then. Probably I would say
about eight or nine otherpeople coming across thanking
us had messages since sayingthank you. People say like
your passion comes across sowell and like you're
(28:00):
infectious and I was like whyhaven't I done this before?
Like why did I sort of say itand I think it was just in my
head. I was like what ifpeople don't like what I say
like you have to be when youdo a speech like that even
though you want to put acrossyour values and things you
still have to try and be alittle bit more inclusive you
can't go really really nichebecause you don't know like
(28:23):
the amount of people in theroom like who you kind of Like
in there it wasn't justservice-based businesses,
there was product-basedbusinesses but there was such
an array of different likepeople and it was like trying
to include them so I didn'tfeel like I was, you know,
sort of not speaking toeverybody and that everybody
would get something from it.So I was a little bit worried
about that. But oh my godhonestly it's like I've now
(28:45):
got the bug and I was likeright next opportunity let's
have a look and like a littlebit bigger like I'm still not
going for the big festoon andlike five six hundred people
to go that's your that's yournext job well that has to be
one of your challenges that'snot yet next year is going to
be like medium-sized stagesand I'll build my way up
(29:05):
through it and We're tryingthings at the big festoon.
That's that's our tribe. Doyou not think everybody there
will be will be just rootingfor you that, you know, you
won't have to worry about yourmessage not landing right.
They'll all be there rootingfor you. But you're absolutely
spot on. The person that willdo the thing that no one else
(29:27):
wants to do. First of all,putting yourself on the stage
on a small stage. And that iswhat people are in awe of,
that you'll get up to speak,that your personality shines
through, you weren't trying tobe anybody else. You know, a
little bit of nervousness isvery endearing. You know, if
you're terrified, that'sworse. I think that makes the
(29:47):
audience uncomfortable. But ifyou're up and you're a little
bit, you know, cocky isdifferent. That's very
different. But you've just gota little bit of nerves. But
hey, that's amazing. That wasyour first one. Did anybody
record it? I recorded it soI've got it all recorded and
then a few people tooksnippets but the bit that's
gone out the most so farbecause I need a chunk down is
(30:08):
that I always start with alittle bit of a caveat so I do
it on all of my webinars andthings because I've been very
good at I am a swearer and soI basically said to them I was
like just to start I thoughtwe'll start with a bit of
humor so opened it up by lookI've brought my PG version
with myself today I'm normallyx-rated but I get very, very
(30:28):
passionate and sometimesthings just pop out when I'm
very passionate. So I waslike, I don't want to offend
anybody. Well, there was twopeople that I saw their
eyebrows pop right up intotheir face and I go, I've read
the room now, I'm going toreally try. So I thought, if a
lot of people like laugh atthings, I know I'm all right.
But there was a couple ofpeople that looked a little
bit like, ooh, ooh, should Iswear? And I thought, I'll
(30:48):
keep it, I'll keep it on thedown load and then I'll just,
I'll keep it in. And I managedto get through an entire hour.
With a sweater image. Rememberan R? I spoke for an hour,
yeah. Wow, that's intense.Well done for having the
presence of mind to do thatupfront. Because normally when
people get up to speak,everything they've planned
(31:09):
goes out, you know, goes outthe window and they start...
Wow, that's incredible tospeak for that length of time.
But, you know, that's anincredible win. Well done.
Thank you. Come to mymembership and speak. I'm
launching my own membershipsoon, so you're going on my
list. I'll be back. I'll beback. That's so empowering
(31:29):
though because you've done itnow. You've got rid of that.
You know, you're sitting herenow telling me you are a
speaker. Yeah. So that'samazing. And I've said that in
some big rooms now. I waslike, so I was talking in a
few different places and I waslike, I had to introduce
myself at a networking eventand I was like going, so, you
know, Gina Trick, businessstrategist and mentor. I was
like, I'm a speaker. Oh,that's amazing. You have to
(31:53):
update all your socials now.Well, once you've done it,
you're right, the invitationsstart coming because the world
we're in, there's so manyevents, so many networking
events. They're always lookingfor speakers, always, always.
And once your reputation isout there, you'll just get
that many coming to you. Sowell done. That's incredible.
Good for you. So apart fromspeaker global extraordinaire,
(32:16):
what's next for your brand inthe next few years? So I am
giving myself a target ofhitting six figures next year
and doing it without burnoutand without working ridiculous
hours so I have well mymentors kind of like literally
going I don't know how we'regoing to do this because I've
(32:37):
said like I've set myselfquite a good goal and like
doing it like I say on reducedhours so that I'm not working
madly and without staff justhaving my VA and my tech VA So
that's kind of my that goalbut then it is literally
getting out and want tonetwork more in person so I've
been doing quite a bit of thatlately but around the country
(33:00):
so not just in thenortheastern London which is
the two places I've seen thenetwork. Taking those
opportunities, more speaking,more podcasts and I just want
to impact as many people aspossible so literally tell my
story about burnout, tell mystory about being able to If I
can just impact as many peoplethat way possible and see as
many people building successtheir way and celebrating
(33:20):
every small little tiny winalong the way and just getting
rid of this idea of having todo what
The name of the meetingassistant is
(34:01):
And it's this thing of youdon't have to do anything. I
mean, obviously, you have toget clients. But other than
that, there is nothing youhave to do. And I just want
people to embrace that. Andwhether they come to work with
me to do that or whether Ijust have that impact and they
go off and do it their own waythemselves, that's absolutely
(34:21):
fine. I just want to get thatmessage out there as much as I
can and empower as many peopleas possible. To just, you
know, break this convention. Imean, we got told that we're
breaking convention by leadingday jobs and building
businesses, but now businessesseem to have just become
another kind of day job andanother trap in this prison
because you've got to do it inthis way. And, you know,
(34:43):
they're not getting up at 5amand going to bed at midnight
and work on weekends. Youdon't want it enough, you
know. It's like that mentalityand I'm just like no do you
know what I am just going tospeak out against that all the
time and just go you know itmay take you a little bit
longer but you know whatyou're going to enjoy the
journey you're going to enjoywhat you're doing and when you
show up to your clients you'regoing to be in a much better
(35:06):
position because you'reactually going to be wanting
to be there and fresh andthings and you know what
sometimes like they say youknow be the tortoise not the
hare Oh yeah, definitely. Myguide is I'll ask myself
periodically, am I stillloving this? Yeah. And when it
comes to no, I'll know when tostop. And sometimes people say
(35:26):
to me and it always amuses mewhen they'll say, oh, your
eyes are sparkling or oh, youknow, you're really passionate
about it. And I think, yes,Please keep telling me this
because when that stops it'stime for me to stop and I know
what it's like to have to dosomething that you really,
really hate because I feel itphysically, you know. But to
(35:46):
do what you love is amazingbut I don't want to do this
till it kills me. I want to dothis because I love it every
single day. I mean, to dothese podcasts is my absolute
joy. I love talking to people.I love hearing your stories.
And, you know, every day I'llask myself, am I still loving
this? Yes. And that's myguide. But you're also right
in that if you don't want todo social media, don't do it.
(36:08):
You don't want to dance onsocial media. Don't do it.
You've got this business, doit your way. If you want to go
and make people at networkingevents, you still don't have
to have social media. You canbuild a business that way.
There's a million other waysto do it. People aren't
hearing that enough frompeople like you. You don't
(36:31):
have to do things this way. Icall myself a non-conformist.
If someone says you've got todo it this way, my brain will
go, Really? I'm going to do itmy way because I kind of
started my podcast before Ihad my business idea finalised
and I spent a lot of this yeartweaking well actually what is
it I want to do and I'vechanged the name of this
(36:51):
podcast twice. I bet you wouldhave been told by loads of
people until you do this anduntil you do that don't start
it whereas it's like wellactually do you know what so
one of my clients she reallywanted to do a podcast And she
was like, I'm mad because I'venot got all my offerings and
things like that. And I waslike, but you can start
building an audience with yourpodcast. So she's now recorded
(37:13):
five episodes. So she's justvery new to it, but she's
absolutely loving it. And shecomes off recording and she's
buzzing and she sends us avoice note going, just done
another one and this happenedand that happened. And you can
hear the passion and the joyin our voice. And I'm like,
that's what you do now. Andthe people listening will know
that. And when you come toselling more things than just
(37:36):
you want one offering thatshe's got at the moment when
she brings other things, I waslike, then people are going to
fall in love with you. Andbecause you love doing it, it
shines through. And I waslike, you know, why wait? It's
just daft. It's like, if youlove doing it, do it for the
love of it. Because a lot ofthe time when you're doing
(37:57):
something for the love of it,the business follows, the
sales follow. You know,instead of just chasing the
sales all the time, sometimesyou've just got to do those
things, like you say, that youlove. You know, and evolve, I
mean, businesses evolve allthe time. I don't know anybody
that's been in business forlike, you know, three, four
years that hasn't like changedtheir messaging slightly or
(38:19):
evolved or like somebody Iknow that's got a mastermind
just changed the name of thatthree times. You know, it's
because it changes and as yougrow as a business owner, so
does everything with you. Andit's actually a good thing.
Yeah it is and I you know Ithought well I'm still the
same person so I'm tweakingwhat you know what my business
(38:39):
is going to look like butwhile all that was happening I
was learning the tech I wasgetting more comfortable
talking to people moved on tovideo but to to have got this
perfect business my productsmy you know my style and just
suddenly switched on it wouldbe like watching the news you
know and i didn't want to dothat so i just i just i'll do
(39:00):
what you know whateverwhatever feels natural so but
yeah i yeah encourage thatlady just just to do it and
and then the weirdest thing iswhen you're doing something in
a facebook group when someonesays oh it's a man dying
listen to your podcast thenyou're like oh that's really
cool So where can we find outmore about you online and
where can we find your nextspeaking gig? So my
(39:26):
primary platform is Instagram,so that's where I tend to be
most. So I'm a Gina Trickstrategist. I will put this in
the show notes, by the way, onthe podcast. I will put the
links on the show notes. GinaTrick strategist. So that's
where I tend to do a lot ofstories. It's where you see
(39:46):
the behind the scenes and whatreally goes on and like how I
literally live in this officeeven though like you know
these seven and eight figurebusiness owners when they're
out and about all the time Ithink I don't know how you run
your business because I needto be in that office not out
and about sunning myself orwherever but anyways the
realities is on there thenLinkedIn, I'm on LinkedIn as
well, just doing a Gina Trick.I am exploring lots about
(40:09):
LinkedIn because it's totallychanged and it's doing really
well. Facebook, I've got myFacebook page which is Gina
Trick, business strategist andmentor. I'm not as active on
there anymore but there isposts going out all the time
so people prefer that. Andthen my website is
genetrick.com And on therebasically there is some free
resources around clientattraction. So I've got like a
(40:30):
free client attractionjournal. So people like
journaling. There's 40journaling prompts to help you
dig into who your ideal clientis and get that messaging and
get really deep into knowingyour ideal client. So not just
the safest level stuff. Andthen obviously like my details
of how to work with me andthings are on there as well.
And you can email me at helloat genatrick.com with any
(40:52):
questions. I do like a free 30minute call with people so it
is not a sales call. I don'tdo sales calls. I do
conversations with people tobasically say what's the
issue? Can I help you? If notI'll send you away to somebody
else that can or give you afew bits and pieces for you to
go and work on. I don't doheavy sales stuff. So it's
literally having aconversation with people And
(41:15):
like I say, seeing if I canhelp them and if I'm the right
fit for them. But yeah, sothat's like the easiest way.
And speaking gigs, I'm waitingfor my next one to be
confirmed. So hopefully...There is another one!
Hopefully in January, and thenI've basically, I'm in
conversations with a few otherpeople as well. So hopefully,
there'll be... I don't want todo like, overwhelm myself. So
(41:38):
I'm kind of trying to spacethem out. So yes. Hopefully
every other month next year iskind of what would be good for
us. Nice, and I love how youdescribe it as conversations.
I think sometimes clients geta bit overwhelmed with the
discovery call or, you know,because I think a lot of
people are afraid of getting,you know, tricked into some
(41:59):
clever salespeople and theyend up spending six grand on
it. My thing is, if you getyour messaging right and you
know your ideal client and youshow your personality and you
show your values, by the timethey want to have a call with
you, they know who you are,they know whether they like
you, they know whether theycan really help them. It is
literally a conversation. Idon't do persuasion. It was
(42:19):
actually, I don't know whetheryou've come across Tad
Hargreaves, he's marketing forHippies, but he has a very
funny... That's funny. No, Idon't. I'm reading that one.
Go tell how he's marketing forhippies is amazing but he has
this amazing way of explainingit saying about consent and he
says when somebody says no ona sales call and you go right
let's handle the objectionslet's go around this let's
find a way when in otherscenarios when somebody says
(42:41):
no and you go ahead you getarrested. Yeah and it's like
basically remember consent isconsent no is no and so
basically to me when I'm on acall with somebody if I'm not
the right fit for them or ifI'm not kind of you know if I
don't think that I'm the rightperson to help them I'll say
so because it's not in myinterest to sell to somebody
(43:02):
who doesn't want to work withme and isn't the right fit
because it's not like going toactually get them brilliant
results but as well it's goingto reflect badly on me because
if they're not doing well itmakes me look bad at my job so
my whole thing is by the timeI'm speaking to somebody
normally they're already 90%in they've just got a few
questions but then there'snever a time pressure there's
never a you know this offer isgoing to end or no come back
(43:24):
to me bye it's a case of Isthis offer the right offer? Is
it the right time for you andare we the right fit? And if
it is, great, the stars havealigned. If not, I'm here when
you need us or if not, go andhelp or I can suggest somebody
else that might be better foryou, then that's the way it
should work. I just don't Idon't agree with handling
objections and forcing peopleinto sales. I just don't get
(43:46):
it. I don't like it and that'san interesting spin on that
with the consent avenue andI'm the same. I don't like to
do all that and I always say,you know, I have a
conversation, well this iswhat I think would suit you
and if I don't think we'llwork well together I always
say because you know you wantsomeone dancing away from you
going wow she's amazing but Idon't do it on the call I say
(44:07):
this is the product I'll sendyou an email And I'll call you
tomorrow or you email me. Inever do it on that call
because I always think I wouldnever want, I want to feel
pressurised and I think peopleneed space to think about it
or whatever but I don't, youknow, I just don't like that
whole idea of we're doing thisnow. Just on a very, very,
very quick last note, if youlike Tata Greaves, And you go
(44:29):
and have a look at Martin ForHippies, have a look for the
brownies story, becausethat'll make you laugh.
There's a story about girlguides and selling brownies.
Or sorry, cookies. It's girlguides selling cookies, sorry.
But anyway, it's a very, veryfunny story that he tells. I
will definitely look that up.Do you know, Susan's doing
this podcast, my reading listis just whoo! This is the best
(44:50):
thing for me, honestly. I getto have all these stories and
all these wonderful books.Well, do you know what? It has
been an absolute pleasureGina. I have loved talking to
you and I think I'm going tohear a lot more of you at some
point in the future becauseI'm going to be at one of
those events where you'retalking. I've warned everybody
that over the next year I willbe everywhere so they'll get
sick of us. No, definitelynot. It's been a joy talking
(45:14):
to you. I've loved everysecond and thank you so much
for joining me. Thank you forhaving us. It's been great
fun. Thank you for listeningtoday and special thanks to my
fantastic guest Gina Trick forsharing her incredible story
with us. If you want toincrease sales with your
personal brand strategy, don'tmiss out on my free resources
or you can join the PersonalBranding Academy membership.
(45:36):
You'll find the links in thepodcast notes as well as the
links that Gina mentioned inthe podcast. And if you liked
the episode, please leave areview and share it with your
friends. Join me on the nextepisode for more incredible
bravery behind the brandstories. You can follow me on
Instagram at coachamandajaneor visit my website
amandajane.co.uk. Bye for now!
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