January 3, 2025 • 27 mins
Ever wondered how to juggle a business while dealing with chronic health issues? In this episode, my guest, sales strategist Lixxy Harkcom, opens up about living with four chronic pain conditions and the challenges of running her business, Sales Success with Lixxy.
We chat about the struggles to stay productive and available for our clients during flare-ups and the all-too-common habit of sidelining self-care that many of us are guilty of!
Plus, we take a look at how a hectic schedule can mess with your eating habits, leading to a diet of quick fixes like cereal and heaven knows what else! Tune in for real talk on balancing health, wellbeing and entrepreneurship, and pick up some tips on prioritizing self-care and nutrition without dropping the ball on your business.
Got any good or bad habits you’d like to share? Let me know at amanda@amandajane.co.uk
NOTES
You can find out more about Lixxy on Instagram
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
Welcome to the Bravery BehindThe Brand podcast, the podcast
that dives deep into the heartof the stories behind the
brands we encounter on socialmedia every day. On the
surface they make it look soeasy but I guarantee there is
blood, sweat and tears behindall the reels, posts and
beautifully presentedproducts. I'm your host Amanda
Jane, a personal branding andmedia skills coach originally
(00:25):
from the north of Ireland andnow calling beautiful
Cheshire, England my home. Iwork with business owners,
building their confidence andcrafting compelling brand
stories so they feelcomfortable stepping into the
spotlight and becoming thego-to guest that everyone
wants, speaking with authorityand selling with authenticity.
I experience first-hand thecourage that's required to
move beyond our comfort zoneand these are the
inspirational stories I wantto share. I'll also be doing
(00:48):
some solo episodes and sharinguseful tips that will
hopefully help you to getmotivated with your own
personal branding. Becauseit's more than just a
beautiful website and glossyphotos for Instagram, You do
actually have to talk topeople. So let's get started.
(01:09):
Hello, everyone, and welcometo the Bravery Behind The
Brand podcast. And today Ihave with me Lixie Harcum from
Sales Success with Lixie. Hi,Lixie. Hello. Thank you for
having me. Thank you forjoining me. And I've been
looking forward to thisbecause I've been on your
podcast. And yours is socrammed full of knowledge and
(01:31):
learning and mine's a littlebit more chatty so I'm
interested to get to know thereal Lixxy. So have you had a
chance to think about amotivational song? I have and
at the moment I would have tosay it is I Did Something Bad
by Taylor Swift. Oh, I'mloving her at the moment but I
don't know that song. So it'soff of her album Reputation
(01:55):
and Reputation is my favouritealbum because she wrote it at
a time when her reputation wasin tatters. The I heart Taylor
Swift is over party wastrending on Twitter and
instead of falling into ablack pit of despair and never
coming out of it, she wrote analbum and replayed her
reputation and that's why it'smy favourite album and that
song in particular is verymuch like they've said I've
(02:17):
done something bad but Ireally enjoyed doing it, I
don't think it was that badand it's just really uplifting
and kind of empowering and itjust is a great song. I love
her and that rings a bellactually and have you seen
Tangent? Have you seen thefilm with the crawdad sing?
No. I know that she's thinkingshe does the Safe and Sound
song in that though. Oh, thesong just sends chills right
(02:41):
through me. I absolutely loveit. And I read the book and
then I watched the film and Imanaged to convince my family
to watch it. But how she gotthe essence of that film in
the song was justspellbinding. But she's so
good at that, isn't she? Thatstorytelling in the song. Oh,
I just love her. And I lovethe summer that we had that
(03:02):
heiress to her. It was on thenews. She was just so
fantastic. And I think she'san incredible role model for
young people. And that's whatI love about her. And I just
think, yeah, it's brilliant.Yeah, great choice. I'm a huge
fan. We could spend this wholehour just talking about Taylor
Swift and I'd be quite happy.I'm gonna add that to the
playlist on Spotify but yeah Ithink she's already on there
for a few things but yeahabsolutely love her and do you
(03:26):
have a motivational quote atall? I have one tattooed on my
arm it says and though she bebut little she is fierce and
it's a quote from A MidsummerNight's Dream. It's to
describe a character namedHelena who is tiny but she's
very fiercely loyal to all ofher friends which I think I
personally think it describesme quite well. So yeah, I got
(03:48):
that tattooed on my arm. Thatis incredible. I wasn't
expecting that. I love that.Do you know who you reminded
me of when you did that? Doyou know Sunisa? That was in
the title of the brand. Thatis your power pose. I love
that. Wow. Amazing. Nextquestion is only because I'm
nosy and we just talked aboutbooks already. Do you read? I
(04:10):
do. I've read 200 books thisyear. 200, I think I'm at 280
now or something ridiculous.No, do you read them? Do you
audiobook them? No, I readthem to us all reading on my
Kindle. I got my redundant atthe beginning of the year. But
yeah, I'm a big fan ofromantic books. So it's
romantic books in like afantasy setting. I've got like
(04:33):
fairies or elves or dragons.Those are my favourites. Game
of Thrones fan by any chance?Yeah, definitely. Oh, I love
Game of Thrones. Do you know,it was filmed in Ireland and
some of the scenes in it,weirdly, I can recognise. Do
you know the scene with thedogs at the very... Oh, the
dogs very early on. I can'tremember it now. I know
(04:54):
exactly where that was filmed.I love that. I did a weekend
in Northern Ireland and did atour of all the filming
locations and went to thestudios where it was filmed. I
haven't been. I'm so desperateto go, it was a huge fan. I
didn't get into it initiallyand I watched the first
episode and I have to say itput me off. Do you remember
(05:15):
that first episode? And I wasjust like, what is this? And
both my husband and I wouldwatch it and then everybody
else is watching it and Annereally knows and there was
such a big hoo-ha and Ithought, I don't like being
left behind. So you have towatch the end of the first
episode and be hooked. But oh,I can't believe you've been on
that tour. It was so good andmy favourite The filming
location that we saw was theKing's Road, so they walked
(05:39):
down it quite a lot. It's gotthe trees over it and it looks
exactly like that in reallife. It's really cool walking
down the King's Road. Did youget nice photographs? Yeah, so
many. Oh, I'm so jealous. Oh,and it's ridiculous that I
haven't been because my familyall live there. But I have
promised them that we will gobecause my family are fans as
well. Thank you for that,amazing. So we'll get into the
(05:59):
juicy stuff now. So tell meabout your business, what are
you working on and who or whatinspired you to start it? Oh,
do you want me to do those inorder or can I start at the
beginning? You can start atthe beginning, work it out
because I've read yourbackstory and it's been
interesting. Yeah, so when Iwas in my early 20s, I was
married and it was a veryemotionally abusive marriage,
(06:21):
which I was not very happy in,as you can imagine. I managed
to leave that, but at 23 I wasdivorced and living on a sofa,
which is not really how Ipictured spending my 20s. So I
re-evaluated what I was doing,I was working in a call centre
at the time, left that,applied for a corporate job in
London, I didn't reallyunderstand the job other than
(06:42):
it was in sales, and 30 dayslater I was moving to London,
it was insane. Over the nextseven years I built a really
successful corporate career insales and I was on multi six
figures at 31 which is insaneand I even before having been
divorced and going throughthat situation earning six
figures or multi six figureswasn't even on my radar and so
(07:03):
doing it after that wasamazing and that's at the
point where I really wanted tostart the business so that I
could help other women earnmore money which is what I do
now so I help femaleentrepreneurs who are really
passionate about what they dobut sales isn't I help them
with the sales in theirbusiness so that they can earn
more money. I just love thatand it's so interesting
(07:24):
because everybody starts abusiness because they've got
something that they love andthen they love doing that and
then they go oh I've got to goon social media oh I've got to
sell this stuff oh I've got totalk on stages and that's
where people like us come inwe can plug all of those
gaffes and one of the things Iwanted to mention about you is
obviously I'm interested inbranding and you are always on
(07:45):
brand you are Yellow Lixxy andI never see you not on brand.
So tell me about the yellow.Is it just something that you
like or because you're alwaysbeautifully matched. And when
I talk about personal brandand I say, what do you want to
be known for? What's yourthing? When someone sees
something, what do they thinkof? And you've got a fine art.
So how did that come about?And I love it. The yellow has
always been my favouritecolour. It's always been part
(08:08):
of my brand. So I started thebusiness in February 2021 and
I was at an event in October21 and I saw a couple of
speakers who were just wearingsomething yellow and i was
like i don't actually considerit's my favorite color i don't
actually wear that much yellowso i went on uh sheen and i
spent like 200 pound on yellowclothes and then it became
like my entire personality andnow i wear yellow every day
(08:30):
and since october 2021 i'veonly not worn yellow on two
days and that's because i wasin fancy dress at disneyland
That is dedication. I lovethat. I love that someone can,
you know, and I even noticedit. Just subliminally, and
people obviously will, butthat's just fantastic. And I
(08:52):
love it when people do it ontheir social media and you can
see it and you're looking forit. So the thing that I talk
about, because it's like, youknow, what's your quirks? What
do you want to be known for? Ifind myself talking about
espresso martinis a lot. Sowhen people mention espresso
martinis, I want you to thinkof me, which I think isn't a
bad thing. And I honestly, Igenuinely do make the best
(09:15):
espresso martinis in the worldever. But I can't walk around
one of those in my hands allday, so you might start over.
But I notoriously all my lifehave worn black, which is not
a good thing when you're doingbranding. So maybe I should
look for a brighter color, butI don't think yellow will
work. But it absolutely suitsyou, suits your personality.
I'm glad that it does, becauseI don't think it would stop me
(09:37):
wearing it. So I'm lucky thatit does suit me. No, it was.
Honestly, it just works. Itworks so amazingly well. Thank
you. And you say aboutbranding there, it's one of
those, so I didn't do itbecause it was part of my
brand. I did it because I likethe colour yellow. But what I
find now is when I go toevents, people will come up to
me and they'll be like, oh,you're Lixxy? And I'm like,
yeah. And they're like, Irecognise the yellow. And I'm
(09:59):
like, this is, it works. Likebranding can be such a small
thing that you do, but itmakes such a big difference.
Yeah and there's a lot ofpeople around us in our
industry that are known forvery specific things and I
love that you know if you sayone thing and I'll immediately
do that and it's just absolutegenius but it's always the
(10:19):
very simple things that we'resick on that's absolute genius
it's really something to thinkabout you know something very
simple that can be tied backto you and with personal
branding you've absolutely gotit cornered so well done I tip
my cap to you, absolutegenius! So what is your
biggest challenge? What's beenthe biggest challenge that
(10:40):
you've had to overcome inbusiness? Because it's not
easy but you've got the salesknow-how and for me that's I
find that probably one of thehardest things I imagine a lot
of people are I know a lot ofpeople hate sales it's never
frightened me and I alwaysthink if you're selling your
own product You've just got toget over it because it's
yours. You should be able tosell it with passion because
(11:02):
you've come up with it. Sowhat's been your biggest
challenge taking sales out ofthe equation? I have four
chronic pain conditions. Somanaging my health alongside
working, running a businesshas been the most challenging
thing and showing up even whensome days I really don't feel
like it because if I don'tshow up the business isn't
(11:23):
open. So learning to Listen tomy health and do more when
I've got more energy and thenreally take the time when I
don't have the same level ofenergy and do kind of less
things and focus on less hasbeen a real learning curve
because previously I wouldjust keep going and I would
power through and Make myselfworse by continuing to work at
(11:46):
the same level even though allof my pain was really bad that
day and it ends up meaningthat my like flare-up of pain
lasts a lot longer but givingyourself permission to work
less when you're a businessowner I think is a real skill
that we have to learn. Yeahand I think harnessing when
you feel well, do what you canwhen you feel well because a
(12:08):
lot of people do try to poweron through and I've done it
myself and I've tried to poweron through but what that
results in is me just crashingcompletely unable to do a
thing and you're lucky, we'relucky when you work for
yourself you can make thosechoices if you can fit it in
And if you've got good clientsor you've got a business
that's a little bit flexible,that's one of the beauties,
(12:29):
isn't it, that you can buildthat flexibility in and
amazing that you can managethat with. Hopefully you
haven't learned the hard way.It doesn't work. And, you
know, everyone talks aboutself-care and, you know, you
have to sit down and think,what does that really mean?
Have I built it in? And I'verecognized recently, I've not
been good at that. And ittakes a lot for me to have to
(12:51):
admit that because I lookafter everybody else and I
make sure that everybody elseis okay and I do neglect that.
So it's just good to get thatmessage out there that you
have to look after yourself,especially when you're working
for yourself, because if youdon't, the results can be
absolutely catastrophic. Forsure. And it's how you can How
(13:11):
can you put self-care intoevery day? It's not waiting
until you get the chance to dolike a spa weekend, like
that's not self-care, that's aholiday. It's what can you be
doing every day to make surethat you are taking care of
your body and your mind sothat you can continue working?
And I did used to think that,you know, because for me, that
term's relatively new.Self-care, like you just said,
(13:33):
was this big thing, you know,it's a day to the spa, it's a
day doing this. But no, you'reright, it's building those
habits in that, you know, eatwell. My worst thing is I
don't eat well because I'm sobusy in the day. I will
survive, literally, you'regoing to laugh, I will survive
on a bowl of crunchy nutcornflakes. And I've done that
for years. I know. Because ifI can grab it quickly and eat
(13:56):
quickly, I eat to not feelhungry, but my nutrition could
be a lot better because I'malways busy. But you need to
build that in, sleep well, allof those things. Yeah, not
save it up till the end of themonth whenever you desperately
need it and probably won'tenjoy it as much anyway. So if
you could give yourself onepiece of advice when starting
out, what would that be? Getreally clear on who you help
(14:20):
and what you help them withand be able to articulate that
easily to the people aroundyou. It took me a long time to
work out because, like I said,I wanted to help people earn
more money and it's taken methree years to get to the
point where I I realised thatwhat I could really help with
was businesses and theirsales. So the previous three
(14:42):
years I went through a lot ofchanges of who I was helping
and what I was helping themwith but since being really
clear on it and like picking,I don't want to say picking a
niche because you don't haveto if you don't want to, but
getting really clear on whatyou're helping your ideal
client do makes it so mucheasier for you to talk about
it And also for your idealclient to understand that
(15:03):
you're talking to them andthat you can help them with
that specific problem. Icouldn't agree with you more
when I started looking at mybusiness I felt like a
bumblebee buzzing around aflower because I couldn't, I
knew it was there but Icouldn't quite nail what it
was but I'm really glad that Itook my time and I spent such
(15:24):
a long time working out who myideal client was and you don't
have to be that specific but Iwanted to make sure that my
promise I've held water that Icould look at my client and
say, this is my promise toyou. This is what I'm going to
deliver. But weirdly, I'veworked with so many coaches
and I've worked with somefantastic coaches and I've
worked with some coaches thatmaybe when I was first
(15:46):
starting out, they lookedgreat, but they weren't that
great. But that's where thedisconnect was. Their words
didn't match their actions. Sosince that that's what I've
been looking for to make surethat the words match their
actions and I think even if ittakes you months you've got to
be very very clear on who youserve and what your promise is
because yeah that's all you'vegot at the end of the day to
(16:08):
make sure that that actuallymatches but yeah take as long
as you need but if you say youspent three years Then that's
absolutely what it takes. AndI think it's okay to pivot
because I've met a lot ofpeople on this podcast that
have pivoted and I don't evenlike that word because that
makes it sound like, oh, youknow, I wanted to do so in
(16:30):
classes, but I've ended upbricklaying, you know, it's
not even that. No, I preferthe term involving. You
involve the business as youchange, as the business has
changed. Yeah, and you'regrowing and you're building
other things in. So I know theanswer to this question, but
I'm going to ask anyway. Howcomfortable are you with your
audience and how comfortableare you showing off online?
(16:52):
And the killer question, doyou dance on social media? I'm
perfectly fine showing up formy audience. I love being on
camera. I don't dance oncamera, but that's just
because I don't generallydance in general. I think I
probably would if somebody waslike, we need to do this
dance. I don't think I'd havetoo much of a problem with it.
But yeah, I'm reallycomfortable on video. I've
(17:12):
spent my entire corporatecareer on video calls. So
doing videos for reels andstories just felt like a
natural progression. It's sogood. It's good to have that
medium there when you arecomfortable because it's just
this free resource that wehave and the audience you can
reach is huge. And it worriesme that so many people,
(17:34):
because that's where I getthem when they don't want to
go on camera. And I just thinkat the moment, faced with AI,
Your personal brand, thequirks that you have that make
you you. People don't realisewhat goals they have and that
unique skill, that uniquequirk is standing out, is
absolutely the thing that isgoing to sell them. So you can
(17:56):
join my little, my littleparty of people. We've said
that. You'll see me dancing onsocial media when I've made a
million. Yeah, I'll take thatbet. I don't think my two
grown-up daughters wouldappreciate that. I'm much more
(18:18):
comfortable on video thanhaving my photo taken. I don't
love posing for photos becauseI feel like I look really
awkward in photos. But onvideo, like you said, it shows
your personality and it's youtalking directly to your
audience and it just feels alot more personal and a lot
freer. Yeah, I don't likeposing for photographs either
(18:40):
and I can go on video, I don'thave a script and I can talk
quite comfortably and it'sjust, it's weird but I'm just
so grateful that I can do itand it doesn't bother me. But
the minute you, and actuallyI, one of my hobbies is
photography and the reason forthat is I realised very early
on in work I thought, haha, ifI'm behind the camera no one's
(19:01):
going to be taking anyphotographs. So I did a
course, you know, like acommunity thing at the local
school, which was fantastic. Iloved it. I wanted to learn
some of the technicalelements. But weirdly, I am
not a good subject, but I cantake some really nice
photographs and I know how toget a nice photograph to
(19:22):
photograph someone well. I cantake nice formal portraits and
stuff. But what I do, Iphotograph people when they're
not aware that I'mphotographing them or my trick
is Yeah, and I say to them,oh, I'm just going to take
some test shots so they relax.And that's when I get my shot.
But I am not a good subject. Ihate it. Do you watch Friends?
You know that shot withChandler? That is me. When
(19:46):
they're doing their engagementphotos. Yeah, yeah. I can't
even see it in myself. It justmakes me cringe. I love that.
So what is next for brandLixxy? What have you got for
2025? Oh, that's a greatquestion. So I'm relaunching
my one-to-one coaching inJanuary. So this year the
(20:07):
focus was on my group, my minimind, but next year I really
want to focus on evolving theone-to-one and what I do in
one-to-one because I thinkthere's definitely still space
for it. Not everybody wants tobe in a group and I want to
make sure that the clients I'mworking with are getting the
most out of the programs thatwe're getting together. So
that's going to relaunch inJanuary, which is very
exciting. Amazing. Andanything else on the pipeline
(20:30):
or is that just focusing onjust the one thing? Yeah, I
like to do kind of one bigthing a quarter. So that's my
big thing for the firstquarter of the year and then
the second quarter we'll belaunching the mini mind again,
which is it's like a minimastermind. So you get all of
the support that you'd expectin a mastermind, but the group
of people in there is a lotsmaller. So there's only six
(20:51):
people in it. I like becausemasterminds sometimes I think
of them as A little bitintimidating and I can't yeah
it's just interesting theperception of the words and
I'm in a couple of groups atthe moment and they're not
they're not called mastermindsbut although they may as well
be but I love them they'resmall and I'm getting so much
(21:11):
out of it but if if they hadthe label mastermind on I may
not have gone for them isn'tthat so interesting but I have
seen your mini mind and Ithought oh I like that that's
a nice I'll come and speak toyou too. Yeah, that's what I
find. In the masterminds thatI've been in, the group is
really big. I think thesmallest group I've been in is
12 and the biggest is like 60.And the idea of a mastermind
(21:35):
is that you can be reallyvulnerable and talk about the
fact that maybe something inthe business isn't working.
But when you've got that manypeople that you don't know in
the same group, it's reallyhard to be vulnerable. So what
I wanted from the mini-mindwas just the six people So
that you can really get toknow the people in your group
and can share your businessstruggles and wins with that
(21:56):
small group of people. And itkind of goes back to that, the
saying that you are the sum ofthe five people that you spend
the most time with. So that'swhy I decided on six because I
wanted, if you're the oneperson then you're the sum of
the five other business ownersthat you're spending your time
with. That's so good because Irarely feel comfortable enough
(22:17):
in a group people to show anyvulnerability because I said
at the beginning of thepodcast, I'm the fixer, I'm
the one that does everything,I'm the most organised and
business isn't easy and that'sthe thread of this podcast,
The Bravery Behind The Brand.It takes a lot of blood, sweat
and tears to get. to whereyou're at but I have had to
(22:39):
try to be vulnerable and turnup and say you know what this
didn't work and I'm reallyit's honestly it's so hard for
me because I always have tohave this sort of exterior but
I do like that idea of beingcomfortable enough to do that
and I know That I wouldn't beable to do that if I was in a
group of 60 people. It wouldnever happen and the theory or
(23:02):
the ethos of a mastermind, itwouldn't work for me. And also
I wouldn't want the otherpeople on the mastermind to
think, ooh, She's not thatgood. Which I don't think they
do, but it's our perception ofit, isn't it? Like, I'm the
same as you, I don't likeadmitting that things haven't
worked and I've had to learnthat it's okay to ask for
(23:23):
help. But yeah, in themastermind where there were 60
of us, I definitely wasn't.Admitting that something in my
business wasn't working. So Ithink the smaller group is,
it's just again, also it meansthat quite often like the
business owners that we talkto, they're solopreneurs. So
they're working on their ownat home and they don't have,
they might not necessarilyhave like a group of business
besties as I like to callthem. And being able to come
(23:46):
into a group where it is justthe six of you and you can
really get to know them is anice little way of like
creating a group of businessbesties that you can spend
your time with. I love thattoo and if you are in a group
and someone does show avulnerable side and said, I've
done this and this hasn'tworked, do you not find that
you're fascinated and you'relike, it's so revealing
because if someone you admireand you think they know what
(24:09):
they're doing, if they'revulnerable and honest, it just
makes me feel better and Ithink I don't have to look
like I've got it all sussed.I'm being so hard on myself
for being in business for sixmonths. You know, no one hits
the ground running, no one'smaking a million in that time
frame, but the collectivelearning of the Hive I think
(24:29):
is just so incredible and tobe able to support other
business owners in that spaceis so valuable. But yeah, I
would get lost. I wouldprobably end up spending a
fortune to be in one of thesemasterminds and it wouldn't
benefit me at all and I wouldprobably feel really
intimidated, to be honest.Yeah, I do like your mini
mind. Thank you. Yeah, reallygood idea. I'm very proud of
(24:50):
it. Yeah, and so you shouldbe. So this is a
thought-provoking question.What legacy would you like to
leave behind? Overall,the thing that people say
about me after I'm gone isthat I helped people. I spent
most of my life helping otherpeople in whatever way that I
(25:12):
could. At the moment, thatlooks like helping other
business owners earn more intheir business. In my personal
life, I retired my mum. Shewas a nurse. And she got long
COVID, she wasn't well, so Ihave retired her. I now pay
her finances so that shedoesn't have to work. And
yeah, that's the legacy that Iwant to leave behind is that
at every opportunity I helpedwhen I could. That's an
(25:36):
incredible legacy and when Iasked that question, pretty
much that's what everyonesays, they want to be able to
help people and it's just solovely to think that you can
and you know, your mum, that'sincredible. Is your mum
recovered now? She's gettingthere, yeah, she's doing much
better, thank you. She alsohad really bad knees, she's
just had one of them replaced,the other one's going to
(25:57):
happen in January, so yeah,she's definitely on the mend.
Well, amazing that you're ableto do that and that freedom
and that The choice to be ableto do that is worth
everything, isn't it? Anincredible legacy. And your
legacy will be many, many,many years off because there's
a lot to see from Lixxy.There's a lot more to go. So,
(26:19):
such an interestingconversation. So where can we
find out more about youonline? Instagram is the place
that I hang out the most. Soit's Lixxy underscore sales
success. But yeah, drop me amessage. That's where I spend
most of my time. Amazing.Thank you so much for joining
me, Lixxy. I knew I'd enjoythis one, but it's been an
absolute pleasure talking toyou. Thank you for having me.
(26:44):
Thank you for listening todayand special thanks to my
fantastic guest Lixy Harcumfor sharing her amazing story
with us. If you want toincrease your visibility as
well as your sales with yourpersonal brand strategy, don't
miss out on my free resourcesor you can join the Personal
Branding Academy membership.You'll find all the relevant
links in the podcast notes aswell as the links that Lixy
mentioned in the podcast. Andif you liked the episode,
(27:05):
please leave a review andshare it with your friends.
Join me on the next episodefor more incredible bravery
behind the brand stories. Youcan follow me on Instagram at
coachamandajane Or visit mywebsite amandagene.co.uk. Bye
for now!
Welcome to the Bravery BehindThe Brand podcast, the podcast
that dives deep into the heartof the stories behind the
brands we encounter on socialmedia every day. On the
surface they make it look soeasy but I guarantee there is
blood, sweat and tears behindall the reels, posts and
beautifully presentedproducts. I'm your host Amanda
Jane, a personal branding andmedia skills coach originally
(00:25):
from the north of Ireland andnow calling beautiful
Cheshire, England my home. Iwork with business owners,
building their confidence andcrafting compelling brand
stories so they feelcomfortable stepping into the
spotlight and becoming thego-to guest that everyone
wants, speaking with authorityand selling with authenticity.
I experience first-hand thecourage that's required to
move beyond our comfort zoneand these are the
inspirational stories I wantto share. I'll also be doing
(00:48):
some solo episodes and sharinguseful tips that will
hopefully help you to getmotivated with your own
personal branding. Becauseit's more than just a
beautiful website and glossyphotos for Instagram, You do
actually have to talk topeople. So let's get started.
(01:09):
Hello, everyone, and welcometo the Bravery Behind The
Brand podcast. And today Ihave with me Lixie Harcum from
Sales Success with Lixie. Hi,Lixie. Hello. Thank you for
having me. Thank you forjoining me. And I've been
looking forward to thisbecause I've been on your
podcast. And yours is socrammed full of knowledge and
(01:31):
learning and mine's a littlebit more chatty so I'm
interested to get to know thereal Lixxy. So have you had a
chance to think about amotivational song? I have and
at the moment I would have tosay it is I Did Something Bad
by Taylor Swift. Oh, I'mloving her at the moment but I
don't know that song. So it'soff of her album Reputation
(01:55):
and Reputation is my favouritealbum because she wrote it at
a time when her reputation wasin tatters. The I heart Taylor
Swift is over party wastrending on Twitter and
instead of falling into ablack pit of despair and never
coming out of it, she wrote analbum and replayed her
reputation and that's why it'smy favourite album and that
song in particular is verymuch like they've said I've
(02:17):
done something bad but Ireally enjoyed doing it, I
don't think it was that badand it's just really uplifting
and kind of empowering and itjust is a great song. I love
her and that rings a bellactually and have you seen
Tangent? Have you seen thefilm with the crawdad sing?
No. I know that she's thinkingshe does the Safe and Sound
song in that though. Oh, thesong just sends chills right
(02:41):
through me. I absolutely loveit. And I read the book and
then I watched the film and Imanaged to convince my family
to watch it. But how she gotthe essence of that film in
the song was justspellbinding. But she's so
good at that, isn't she? Thatstorytelling in the song. Oh,
I just love her. And I lovethe summer that we had that
(03:02):
heiress to her. It was on thenews. She was just so
fantastic. And I think she'san incredible role model for
young people. And that's whatI love about her. And I just
think, yeah, it's brilliant.Yeah, great choice. I'm a huge
fan. We could spend this wholehour just talking about Taylor
Swift and I'd be quite happy.I'm gonna add that to the
playlist on Spotify but yeah Ithink she's already on there
for a few things but yeahabsolutely love her and do you
(03:26):
have a motivational quote atall? I have one tattooed on my
arm it says and though she bebut little she is fierce and
it's a quote from A MidsummerNight's Dream. It's to
describe a character namedHelena who is tiny but she's
very fiercely loyal to all ofher friends which I think I
personally think it describesme quite well. So yeah, I got
(03:48):
that tattooed on my arm. Thatis incredible. I wasn't
expecting that. I love that.Do you know who you reminded
me of when you did that? Doyou know Sunisa? That was in
the title of the brand. Thatis your power pose. I love
that. Wow. Amazing. Nextquestion is only because I'm
nosy and we just talked aboutbooks already. Do you read? I
(04:10):
do. I've read 200 books thisyear. 200, I think I'm at 280
now or something ridiculous.No, do you read them? Do you
audiobook them? No, I readthem to us all reading on my
Kindle. I got my redundant atthe beginning of the year. But
yeah, I'm a big fan ofromantic books. So it's
romantic books in like afantasy setting. I've got like
(04:33):
fairies or elves or dragons.Those are my favourites. Game
of Thrones fan by any chance?Yeah, definitely. Oh, I love
Game of Thrones. Do you know,it was filmed in Ireland and
some of the scenes in it,weirdly, I can recognise. Do
you know the scene with thedogs at the very... Oh, the
dogs very early on. I can'tremember it now. I know
(04:54):
exactly where that was filmed.I love that. I did a weekend
in Northern Ireland and did atour of all the filming
locations and went to thestudios where it was filmed. I
haven't been. I'm so desperateto go, it was a huge fan. I
didn't get into it initiallyand I watched the first
episode and I have to say itput me off. Do you remember
(05:15):
that first episode? And I wasjust like, what is this? And
both my husband and I wouldwatch it and then everybody
else is watching it and Annereally knows and there was
such a big hoo-ha and Ithought, I don't like being
left behind. So you have towatch the end of the first
episode and be hooked. But oh,I can't believe you've been on
that tour. It was so good andmy favourite The filming
location that we saw was theKing's Road, so they walked
(05:39):
down it quite a lot. It's gotthe trees over it and it looks
exactly like that in reallife. It's really cool walking
down the King's Road. Did youget nice photographs? Yeah, so
many. Oh, I'm so jealous. Oh,and it's ridiculous that I
haven't been because my familyall live there. But I have
promised them that we will gobecause my family are fans as
well. Thank you for that,amazing. So we'll get into the
(05:59):
juicy stuff now. So tell meabout your business, what are
you working on and who or whatinspired you to start it? Oh,
do you want me to do those inorder or can I start at the
beginning? You can start atthe beginning, work it out
because I've read yourbackstory and it's been
interesting. Yeah, so when Iwas in my early 20s, I was
married and it was a veryemotionally abusive marriage,
(06:21):
which I was not very happy in,as you can imagine. I managed
to leave that, but at 23 I wasdivorced and living on a sofa,
which is not really how Ipictured spending my 20s. So I
re-evaluated what I was doing,I was working in a call centre
at the time, left that,applied for a corporate job in
London, I didn't reallyunderstand the job other than
(06:42):
it was in sales, and 30 dayslater I was moving to London,
it was insane. Over the nextseven years I built a really
successful corporate career insales and I was on multi six
figures at 31 which is insaneand I even before having been
divorced and going throughthat situation earning six
figures or multi six figureswasn't even on my radar and so
(07:03):
doing it after that wasamazing and that's at the
point where I really wanted tostart the business so that I
could help other women earnmore money which is what I do
now so I help femaleentrepreneurs who are really
passionate about what they dobut sales isn't I help them
with the sales in theirbusiness so that they can earn
more money. I just love thatand it's so interesting
(07:24):
because everybody starts abusiness because they've got
something that they love andthen they love doing that and
then they go oh I've got to goon social media oh I've got to
sell this stuff oh I've got totalk on stages and that's
where people like us come inwe can plug all of those
gaffes and one of the things Iwanted to mention about you is
obviously I'm interested inbranding and you are always on
(07:45):
brand you are Yellow Lixxy andI never see you not on brand.
So tell me about the yellow.Is it just something that you
like or because you're alwaysbeautifully matched. And when
I talk about personal brandand I say, what do you want to
be known for? What's yourthing? When someone sees
something, what do they thinkof? And you've got a fine art.
So how did that come about?And I love it. The yellow has
always been my favouritecolour. It's always been part
(08:08):
of my brand. So I started thebusiness in February 2021 and
I was at an event in October21 and I saw a couple of
speakers who were just wearingsomething yellow and i was
like i don't actually considerit's my favorite color i don't
actually wear that much yellowso i went on uh sheen and i
spent like 200 pound on yellowclothes and then it became
like my entire personality andnow i wear yellow every day
(08:30):
and since october 2021 i'veonly not worn yellow on two
days and that's because i wasin fancy dress at disneyland
That is dedication. I lovethat. I love that someone can,
you know, and I even noticedit. Just subliminally, and
people obviously will, butthat's just fantastic. And I
(08:52):
love it when people do it ontheir social media and you can
see it and you're looking forit. So the thing that I talk
about, because it's like, youknow, what's your quirks? What
do you want to be known for? Ifind myself talking about
espresso martinis a lot. Sowhen people mention espresso
martinis, I want you to thinkof me, which I think isn't a
bad thing. And I honestly, Igenuinely do make the best
(09:15):
espresso martinis in the worldever. But I can't walk around
one of those in my hands allday, so you might start over.
But I notoriously all my lifehave worn black, which is not
a good thing when you're doingbranding. So maybe I should
look for a brighter color, butI don't think yellow will
work. But it absolutely suitsyou, suits your personality.
I'm glad that it does, becauseI don't think it would stop me
(09:37):
wearing it. So I'm lucky thatit does suit me. No, it was.
Honestly, it just works. Itworks so amazingly well. Thank
you. And you say aboutbranding there, it's one of
those, so I didn't do itbecause it was part of my
brand. I did it because I likethe colour yellow. But what I
find now is when I go toevents, people will come up to
me and they'll be like, oh,you're Lixxy? And I'm like,
yeah. And they're like, Irecognise the yellow. And I'm
(09:59):
like, this is, it works. Likebranding can be such a small
thing that you do, but itmakes such a big difference.
Yeah and there's a lot ofpeople around us in our
industry that are known forvery specific things and I
love that you know if you sayone thing and I'll immediately
do that and it's just absolutegenius but it's always the
(10:19):
very simple things that we'resick on that's absolute genius
it's really something to thinkabout you know something very
simple that can be tied backto you and with personal
branding you've absolutely gotit cornered so well done I tip
my cap to you, absolutegenius! So what is your
biggest challenge? What's beenthe biggest challenge that
(10:40):
you've had to overcome inbusiness? Because it's not
easy but you've got the salesknow-how and for me that's I
find that probably one of thehardest things I imagine a lot
of people are I know a lot ofpeople hate sales it's never
frightened me and I alwaysthink if you're selling your
own product You've just got toget over it because it's
yours. You should be able tosell it with passion because
(11:02):
you've come up with it. Sowhat's been your biggest
challenge taking sales out ofthe equation? I have four
chronic pain conditions. Somanaging my health alongside
working, running a businesshas been the most challenging
thing and showing up even whensome days I really don't feel
like it because if I don'tshow up the business isn't
(11:23):
open. So learning to Listen tomy health and do more when
I've got more energy and thenreally take the time when I
don't have the same level ofenergy and do kind of less
things and focus on less hasbeen a real learning curve
because previously I wouldjust keep going and I would
power through and Make myselfworse by continuing to work at
(11:46):
the same level even though allof my pain was really bad that
day and it ends up meaningthat my like flare-up of pain
lasts a lot longer but givingyourself permission to work
less when you're a businessowner I think is a real skill
that we have to learn. Yeahand I think harnessing when
you feel well, do what you canwhen you feel well because a
(12:08):
lot of people do try to poweron through and I've done it
myself and I've tried to poweron through but what that
results in is me just crashingcompletely unable to do a
thing and you're lucky, we'relucky when you work for
yourself you can make thosechoices if you can fit it in
And if you've got good clientsor you've got a business
that's a little bit flexible,that's one of the beauties,
(12:29):
isn't it, that you can buildthat flexibility in and
amazing that you can managethat with. Hopefully you
haven't learned the hard way.It doesn't work. And, you
know, everyone talks aboutself-care and, you know, you
have to sit down and think,what does that really mean?
Have I built it in? And I'verecognized recently, I've not
been good at that. And ittakes a lot for me to have to
(12:51):
admit that because I lookafter everybody else and I
make sure that everybody elseis okay and I do neglect that.
So it's just good to get thatmessage out there that you
have to look after yourself,especially when you're working
for yourself, because if youdon't, the results can be
absolutely catastrophic. Forsure. And it's how you can How
(13:11):
can you put self-care intoevery day? It's not waiting
until you get the chance to dolike a spa weekend, like
that's not self-care, that's aholiday. It's what can you be
doing every day to make surethat you are taking care of
your body and your mind sothat you can continue working?
And I did used to think that,you know, because for me, that
term's relatively new.Self-care, like you just said,
(13:33):
was this big thing, you know,it's a day to the spa, it's a
day doing this. But no, you'reright, it's building those
habits in that, you know, eatwell. My worst thing is I
don't eat well because I'm sobusy in the day. I will
survive, literally, you'regoing to laugh, I will survive
on a bowl of crunchy nutcornflakes. And I've done that
for years. I know. Because ifI can grab it quickly and eat
(13:56):
quickly, I eat to not feelhungry, but my nutrition could
be a lot better because I'malways busy. But you need to
build that in, sleep well, allof those things. Yeah, not
save it up till the end of themonth whenever you desperately
need it and probably won'tenjoy it as much anyway. So if
you could give yourself onepiece of advice when starting
out, what would that be? Getreally clear on who you help
(14:20):
and what you help them withand be able to articulate that
easily to the people aroundyou. It took me a long time to
work out because, like I said,I wanted to help people earn
more money and it's taken methree years to get to the
point where I I realised thatwhat I could really help with
was businesses and theirsales. So the previous three
(14:42):
years I went through a lot ofchanges of who I was helping
and what I was helping themwith but since being really
clear on it and like picking,I don't want to say picking a
niche because you don't haveto if you don't want to, but
getting really clear on whatyou're helping your ideal
client do makes it so mucheasier for you to talk about
it And also for your idealclient to understand that
(15:03):
you're talking to them andthat you can help them with
that specific problem. Icouldn't agree with you more
when I started looking at mybusiness I felt like a
bumblebee buzzing around aflower because I couldn't, I
knew it was there but Icouldn't quite nail what it
was but I'm really glad that Itook my time and I spent such
(15:24):
a long time working out who myideal client was and you don't
have to be that specific but Iwanted to make sure that my
promise I've held water that Icould look at my client and
say, this is my promise toyou. This is what I'm going to
deliver. But weirdly, I'veworked with so many coaches
and I've worked with somefantastic coaches and I've
worked with some coaches thatmaybe when I was first
(15:46):
starting out, they lookedgreat, but they weren't that
great. But that's where thedisconnect was. Their words
didn't match their actions. Sosince that that's what I've
been looking for to make surethat the words match their
actions and I think even if ittakes you months you've got to
be very very clear on who youserve and what your promise is
because yeah that's all you'vegot at the end of the day to
(16:08):
make sure that that actuallymatches but yeah take as long
as you need but if you say youspent three years Then that's
absolutely what it takes. AndI think it's okay to pivot
because I've met a lot ofpeople on this podcast that
have pivoted and I don't evenlike that word because that
makes it sound like, oh, youknow, I wanted to do so in
(16:30):
classes, but I've ended upbricklaying, you know, it's
not even that. No, I preferthe term involving. You
involve the business as youchange, as the business has
changed. Yeah, and you'regrowing and you're building
other things in. So I know theanswer to this question, but
I'm going to ask anyway. Howcomfortable are you with your
audience and how comfortableare you showing off online?
(16:52):
And the killer question, doyou dance on social media? I'm
perfectly fine showing up formy audience. I love being on
camera. I don't dance oncamera, but that's just
because I don't generallydance in general. I think I
probably would if somebody waslike, we need to do this
dance. I don't think I'd havetoo much of a problem with it.
But yeah, I'm reallycomfortable on video. I've
(17:12):
spent my entire corporatecareer on video calls. So
doing videos for reels andstories just felt like a
natural progression. It's sogood. It's good to have that
medium there when you arecomfortable because it's just
this free resource that wehave and the audience you can
reach is huge. And it worriesme that so many people,
(17:34):
because that's where I getthem when they don't want to
go on camera. And I just thinkat the moment, faced with AI,
Your personal brand, thequirks that you have that make
you you. People don't realisewhat goals they have and that
unique skill, that uniquequirk is standing out, is
absolutely the thing that isgoing to sell them. So you can
(17:56):
join my little, my littleparty of people. We've said
that. You'll see me dancing onsocial media when I've made a
million. Yeah, I'll take thatbet. I don't think my two
grown-up daughters wouldappreciate that. I'm much more
(18:18):
comfortable on video thanhaving my photo taken. I don't
love posing for photos becauseI feel like I look really
awkward in photos. But onvideo, like you said, it shows
your personality and it's youtalking directly to your
audience and it just feels alot more personal and a lot
freer. Yeah, I don't likeposing for photographs either
(18:40):
and I can go on video, I don'thave a script and I can talk
quite comfortably and it'sjust, it's weird but I'm just
so grateful that I can do itand it doesn't bother me. But
the minute you, and actuallyI, one of my hobbies is
photography and the reason forthat is I realised very early
on in work I thought, haha, ifI'm behind the camera no one's
(19:01):
going to be taking anyphotographs. So I did a
course, you know, like acommunity thing at the local
school, which was fantastic. Iloved it. I wanted to learn
some of the technicalelements. But weirdly, I am
not a good subject, but I cantake some really nice
photographs and I know how toget a nice photograph to
(19:22):
photograph someone well. I cantake nice formal portraits and
stuff. But what I do, Iphotograph people when they're
not aware that I'mphotographing them or my trick
is Yeah, and I say to them,oh, I'm just going to take
some test shots so they relax.And that's when I get my shot.
But I am not a good subject. Ihate it. Do you watch Friends?
You know that shot withChandler? That is me. When
(19:46):
they're doing their engagementphotos. Yeah, yeah. I can't
even see it in myself. It justmakes me cringe. I love that.
So what is next for brandLixxy? What have you got for
2025? Oh, that's a greatquestion. So I'm relaunching
my one-to-one coaching inJanuary. So this year the
(20:07):
focus was on my group, my minimind, but next year I really
want to focus on evolving theone-to-one and what I do in
one-to-one because I thinkthere's definitely still space
for it. Not everybody wants tobe in a group and I want to
make sure that the clients I'mworking with are getting the
most out of the programs thatwe're getting together. So
that's going to relaunch inJanuary, which is very
exciting. Amazing. Andanything else on the pipeline
(20:30):
or is that just focusing onjust the one thing? Yeah, I
like to do kind of one bigthing a quarter. So that's my
big thing for the firstquarter of the year and then
the second quarter we'll belaunching the mini mind again,
which is it's like a minimastermind. So you get all of
the support that you'd expectin a mastermind, but the group
of people in there is a lotsmaller. So there's only six
(20:51):
people in it. I like becausemasterminds sometimes I think
of them as A little bitintimidating and I can't yeah
it's just interesting theperception of the words and
I'm in a couple of groups atthe moment and they're not
they're not called mastermindsbut although they may as well
be but I love them they'resmall and I'm getting so much
(21:11):
out of it but if if they hadthe label mastermind on I may
not have gone for them isn'tthat so interesting but I have
seen your mini mind and Ithought oh I like that that's
a nice I'll come and speak toyou too. Yeah, that's what I
find. In the masterminds thatI've been in, the group is
really big. I think thesmallest group I've been in is
12 and the biggest is like 60.And the idea of a mastermind
(21:35):
is that you can be reallyvulnerable and talk about the
fact that maybe something inthe business isn't working.
But when you've got that manypeople that you don't know in
the same group, it's reallyhard to be vulnerable. So what
I wanted from the mini-mindwas just the six people So
that you can really get toknow the people in your group
and can share your businessstruggles and wins with that
(21:56):
small group of people. And itkind of goes back to that, the
saying that you are the sum ofthe five people that you spend
the most time with. So that'swhy I decided on six because I
wanted, if you're the oneperson then you're the sum of
the five other business ownersthat you're spending your time
with. That's so good because Irarely feel comfortable enough
(22:17):
in a group people to show anyvulnerability because I said
at the beginning of thepodcast, I'm the fixer, I'm
the one that does everything,I'm the most organised and
business isn't easy and that'sthe thread of this podcast,
The Bravery Behind The Brand.It takes a lot of blood, sweat
and tears to get. to whereyou're at but I have had to
(22:39):
try to be vulnerable and turnup and say you know what this
didn't work and I'm reallyit's honestly it's so hard for
me because I always have tohave this sort of exterior but
I do like that idea of beingcomfortable enough to do that
and I know That I wouldn't beable to do that if I was in a
group of 60 people. It wouldnever happen and the theory or
(23:02):
the ethos of a mastermind, itwouldn't work for me. And also
I wouldn't want the otherpeople on the mastermind to
think, ooh, She's not thatgood. Which I don't think they
do, but it's our perception ofit, isn't it? Like, I'm the
same as you, I don't likeadmitting that things haven't
worked and I've had to learnthat it's okay to ask for
(23:23):
help. But yeah, in themastermind where there were 60
of us, I definitely wasn't.Admitting that something in my
business wasn't working. So Ithink the smaller group is,
it's just again, also it meansthat quite often like the
business owners that we talkto, they're solopreneurs. So
they're working on their ownat home and they don't have,
they might not necessarilyhave like a group of business
besties as I like to callthem. And being able to come
(23:46):
into a group where it is justthe six of you and you can
really get to know them is anice little way of like
creating a group of businessbesties that you can spend
your time with. I love thattoo and if you are in a group
and someone does show avulnerable side and said, I've
done this and this hasn'tworked, do you not find that
you're fascinated and you'relike, it's so revealing
because if someone you admireand you think they know what
(24:09):
they're doing, if they'revulnerable and honest, it just
makes me feel better and Ithink I don't have to look
like I've got it all sussed.I'm being so hard on myself
for being in business for sixmonths. You know, no one hits
the ground running, no one'smaking a million in that time
frame, but the collectivelearning of the Hive I think
(24:29):
is just so incredible and tobe able to support other
business owners in that spaceis so valuable. But yeah, I
would get lost. I wouldprobably end up spending a
fortune to be in one of thesemasterminds and it wouldn't
benefit me at all and I wouldprobably feel really
intimidated, to be honest.Yeah, I do like your mini
mind. Thank you. Yeah, reallygood idea. I'm very proud of
(24:50):
it. Yeah, and so you shouldbe. So this is a
thought-provoking question.What legacy would you like to
leave behind? Overall,the thing that people say
about me after I'm gone isthat I helped people. I spent
most of my life helping otherpeople in whatever way that I
(25:12):
could. At the moment, thatlooks like helping other
business owners earn more intheir business. In my personal
life, I retired my mum. Shewas a nurse. And she got long
COVID, she wasn't well, so Ihave retired her. I now pay
her finances so that shedoesn't have to work. And
yeah, that's the legacy that Iwant to leave behind is that
at every opportunity I helpedwhen I could. That's an
(25:36):
incredible legacy and when Iasked that question, pretty
much that's what everyonesays, they want to be able to
help people and it's just solovely to think that you can
and you know, your mum, that'sincredible. Is your mum
recovered now? She's gettingthere, yeah, she's doing much
better, thank you. She alsohad really bad knees, she's
just had one of them replaced,the other one's going to
(25:57):
happen in January, so yeah,she's definitely on the mend.
Well, amazing that you're ableto do that and that freedom
and that The choice to be ableto do that is worth
everything, isn't it? Anincredible legacy. And your
legacy will be many, many,many years off because there's
a lot to see from Lixxy.There's a lot more to go. So,
(26:19):
such an interestingconversation. So where can we
find out more about youonline? Instagram is the place
that I hang out the most. Soit's Lixxy underscore sales
success. But yeah, drop me amessage. That's where I spend
most of my time. Amazing.Thank you so much for joining
me, Lixxy. I knew I'd enjoythis one, but it's been an
absolute pleasure talking toyou. Thank you for having me.
(26:44):
Thank you for listening todayand special thanks to my
fantastic guest Lixy Harcumfor sharing her amazing story
with us. If you want toincrease your visibility as
well as your sales with yourpersonal brand strategy, don't
miss out on my free resourcesor you can join the Personal
Branding Academy membership.You'll find all the relevant
links in the podcast notes aswell as the links that Lixy
mentioned in the podcast. Andif you liked the episode,
(27:05):
please leave a review andshare it with your friends.
Join me on the next episodefor more incredible bravery
behind the brand stories. Youcan follow me on Instagram at
coachamandajane Or visit mywebsite amandagene.co.uk. Bye
for now!
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