September 10, 2025 • 13 mins
Have you ever landed a podcast, an interview, or press coverage and then realised it barely made a ripple?
In this episode, I lift the lid on why most entrepreneurs underuse their hard-won media moments and how my brand-new system, AMPLIFY, changes everything!
Instead of letting your coverage fade after one celebratory post, AMPLIFY turns every win into 30, 60, or even 90 days of powerful content. Think: visibility that doesn’t vanish overnight, but compounds into leads, sales, and authority.
Here’s what you’ll take away today: Why media moments alone don’t build momentum How to repurpose coverage into sustainable content streams The role consistent visibility plays in growing your brand voice
Plus, a sneaky peek at my new, six-week workshop designed to help you generate free publicity and actually use it.
Curious? You should be! Join me and find out more.
NOTES:
Get your free guide 50 Ways To Get FREE Publicity
Visit Amanda’s website and join Amanda on Instagram
Join the Grow Your Brand With Amanda Facebook Community
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to the Grow Your Brandwith Amanda podcast, helping
you become a powerhouse brandwith bullseye messaging,
targeted visibility, andscroll stopping content. I'm
Amanda Jane, and I want tohelp businesses like yours
showcase more of you, soyou're not hiding behind your
logo, and your audience getsto see the real authentic
personality behind your brand.My philosophy is the only way
(00:25):
to be comfortable in thespotlight is to truly believe
you belong there. And thattakes a little bit of work for
most business owners, becausewe're not all naturals in
front of the camera ormicrophone. On this podcast,
I'm going to share lots ofactionable tips and advice to
enable you to grow your brandin a way that's comfortable
for you. I'll also befeaturing special guests who
(00:45):
will share their amazingjourneys with us. It's time to
grow your brand with Amanda,so let's get started. Hello
everyone and welcome to thissolo episode of grow your
brand with Amanda. And todayI'm going to start this
podcast with one of myfavorite quotes by Oscar
Wilde. There's only one thingin life worse than being
(01:07):
talked about and that is notbeing talked about. And I love
that and it's especially truewhenever you're talking about
your business. We need peopleto be talking about our
business, we need to becreating a buzz about our
business and we need to be asvisible as possible. So I've
been very busy this past fewmonths coming up with an
(01:29):
amazing new product and I sayamazing because I think it's
absolutely wonderful. and thisproduct is Amplify. So let me
begin with, what if I told youI could take just one medium
moment, a single podcast,article or interview and turn
that into months of highimpact content that keeps
(01:50):
working for you long after thespotlight fades? That's quite
an interesting question. Sothink about it, you spend
years and years honing yourcraft and then The next holy
grail is to get featured inthe media. And it's amazing
and you hire a PR agency andthey'll get you in the
(02:10):
magazines, they get you in thenewspapers. And wow, it's
fantastic and you get it onyour website and you put it on
your social media and then itgoes on your highlights and
you get 24 hours of a buzz andthen nothing. It goes quite
flat, doesn't it? And we'veall done it and it is amazing
when you get it. But nobodyreally does gather dust and it
(02:36):
does gather dust and it getsforgotten about. So what was
frustrating me was I wasseeing these amazing
businesses getting fantasticcoverage time after time. And
it was gathering dust andgathering dust. And I was
having loads and loads ofconversations with people at
these networking events andfinding out where they'd been
(02:57):
featured and what they'dachieved. And then I was
saying, well, and what are youdoing with that coverage? And
the answer was the same everytime, nothing, not doing
anything else with it. So Ialways knew that more could be
done with this. And thisparticular idea had been
bubbling in my brain formonths and months. and I just
(03:19):
knew I needed to sit down andmap it all out and lock the
doors and plan what this wasgoing to look like. So here it
is. This product of mine iscalled Amplify and it has
several different layers, so Iwon't bore you with all the
details. But it's basically away to repurpose your media
winds into 30, 60 or even 90days. of quality content that
(03:46):
keeps working for you evenwhen you're not producing more
content. That sounds too goodto be true, doesn't it, but it
can be done. It can be done ina way that is not braggy and
you're not reposting the samemedia piece over and over
again. And if you think aboutit, that particular media win
(04:06):
has lots and lots of angles.So say, for example, you were
interviewed by a magazine. Youwould have said something
really interesting, a uniquequote specific to you. That
particular quote, for example,can be used. An angle to your
story can be used. A differentlens, another output in a
(04:30):
different way. There's just somany ways that you can
repurpose that media win. Andmy system involves looking at
it from many, many, manydifferent ways. And again,
think of the years that ittook you to conceptualize your
business, research it, buildit, get your products, find
(04:54):
your clients, build yournetwork, get your PR, and then
finally get that win. So youwant to be known not just for
that piece of work, but youwant to be known consistently.
But also you want to be thatperson that seems to be in the
media all the time. And that'sthe beauty of this system.
(05:17):
It's like you're ever present,always in the media. And
that's the perception thatyou're going to be giving your
clients with Amplify. So youcan turn that press into
lasting brand power. Andagain, it's not. this repeat
of the same PR, it is lastingbrand power. And you don't
have to do it yourself. Mysystem does it for you. And
(05:38):
this system builds trust,builds reach and brings real
results. So you've actuallydone the hard part, get in the
feature, that, and that is anincredible achievement. And
it's time to amplify that. Andthere's so much potential, so
many things that you can dowith that. So just imagine
this scenario. So everypodcast appearance, every
(06:01):
media win, every feature thatyou've worked so hard for,
working over and over againfor you. Your name showing up
in all the right places,content that keeps your
audience hooked withinteresting, engaging content.
In the meantime, yourauthority is growing without
chasing the algorithm. And Ihate using that word, but
(06:24):
we've all got to bow to thealgorithm. Your brand looking
crisp, polished, polished,powerful and present, and the
best bet, even when you're notposting daily. And this can be
done for you. No guesswork, noscrambling, no wasted
opportunity. My system does itall for you. So stop letting
(06:46):
your press fade into thebackground and turn your
visibility into serious brownmomentum. And it's not about
getting featured once. It'sabout building a brand that
stays top of mind. And I'llbring you back to the first
thing, one media feature. Soare you sitting on a bank of
(07:06):
content gold? And I did anexperiment with someone a
couple of days ago and theyhad been featured in a very
high profile, very highprofile magazine. And they
said a couple of sentences,And I ran the couple of
sentences through my system.and it generated 30 days worth
(07:27):
of content, really original,unique content that could be
used over and over again. Andnot specifically 30
consecutive days, but theangles and the point of view
and the other stories and thetopical stories. So if you've
got something that's juicy,that's a meaty, that's an
opinion about you, yourbackstory, your product, who
(07:48):
you help, whatever angle itis, there's so many...
multiple ways that that thatcould be used. So if I can do
that with one or two sentencesin a major global magazine,
just think about what bank ofgold that you could be sitting
on. So one of my clients, thelovely Eve, I've been doing,
I've been working with Eve nowfor, uh, for many months and
(08:12):
Eve is regularly featured inthe media. and it's an
absolute joy to work with Evebecause I get glorious media
features and it makes thingsnice for me when I when I it's
basically done and I can givea different angle to the work
that she's doing a differentfocus a quote that she made to
(08:36):
say and each one of thosequotes angles is a standalone
piece of content that is validin its own right away from the
original media feature andit's just it's so interesting
to watch that bank of contentbuild and build and build and
it's also lead to more mediafeatures more interest in your
(09:01):
brand and again you're everpresent so the leads and
opportunities that have comefrom that is pretty phenomenal
so if This is relevant toevery business and you don't
actually have to have beenfeatured in the media. You
know, this isn't just forcelebrities, by the way. This
is for ordinary businessowners. And each one of us in
(09:23):
a business, we've got theopportunity to be featured on
a podcast or write a blog or,and I'm not, you know, it's
not all about a hello magazineor anything like that. If you
have been featured on apodcast or you've written a
blog or you've been asked toguest blog. this Amplify
system can work for you aswell. So if you've been, if
you've done a podcast, thisAmplify can work for you as
(09:45):
well. And it can turn thatfleeting win into a repeatable
revenue ready system. Also,you won't ever have to think,
what do I say again? You canrefer back to that content
over and over. And it doesn'tmatter when that win was that
content, that few sentencesthat I referred to a few
(10:06):
minutes ago, that was a goodfew years old. So it's always
relevant regardless of unlessit was something specific to
that time, content that yougot there is always relevant.
So one moment can equal monthsof momentum. So if you're
interested, you can have alook on my website,
(10:26):
amandajean.co.uk, it'sAmplify. All the details are
on there. And if you'reinterested in, first of all,
generating that publicity inthe first place, I've got a
really brilliant freebie thatyou can download. 50 ways to
get free publicity and you candownload that. So you can work
through that, get yourpublicity for free without
(10:47):
having to spend a fortune. Andthen you can start turning
your content. into months ofmomentum and when you see the
potential of your visibilityand you start thinking about
it strategically, you can doso much more than you've been
doing already and it willliterally blow your mind. So
remember a publicist will helpyou get the spotlight and
(11:07):
their job is going to pitchyou and place you and get your
face in the media. But thatfeature is not the finish
line. That's just the start ofit. There's so much more and
that PR is not the trophy.It's what you do afterwards
that counts. And what if thatone medium moment could power?
30, 60, 90 days of momentum.So this is me kind of
(11:31):
launching Amplify. And I'vebeen like the crazy professor
locked away for a few months.And I'm really excited to be
launching it. So if you'reinterested in it, just get in
touch with me. Amanda atamandajian.co.uk or visit my
website, amandajian.co.uk. AndI'd be happy to talk you
(11:51):
through it. And there are somefreebies and lots of
information on my website. ButI'm really excited at how this
is going. And I'm also aboutto launch a six week course as
well to walk you through thatfreebie, 50 ways to get free
publicity. over six weeks andthat is like constant machine
of generating your own freepublicity without having to
spend any money and we'll do10 pieces a week as well. So
(12:14):
really excited to be launchingthis. And if you got any
questions at all, don'thesitate to get in touch. And
I would love to see how thisamplify system will change
your business and change howyou see visibility as well in
a bit more of a strategic way.And hopefully I will see you
soon on the next podcast.Thank you so much for spending
(12:37):
time with me today. If youhave enjoyed this episode,
please leave a review andshare it with a business
bestie who might also find ituseful. You have been
listening to the Grow YourBrand with Amanda podcast. If
you want to know more abouthow it can help you grow your
brand, then visit my websiteamandajean.co.uk or come and
say hi on Instagram atcoachamandajean. Bye for now.
Welcome to the Grow Your Brandwith Amanda podcast, helping
you become a powerhouse brandwith bullseye messaging,
targeted visibility, andscroll stopping content. I'm
Amanda Jane, and I want tohelp businesses like yours
showcase more of you, soyou're not hiding behind your
logo, and your audience getsto see the real authentic
personality behind your brand.My philosophy is the only way
(00:25):
to be comfortable in thespotlight is to truly believe
you belong there. And thattakes a little bit of work for
most business owners, becausewe're not all naturals in
front of the camera ormicrophone. On this podcast,
I'm going to share lots ofactionable tips and advice to
enable you to grow your brandin a way that's comfortable
for you. I'll also befeaturing special guests who
(00:45):
will share their amazingjourneys with us. It's time to
grow your brand with Amanda,so let's get started. Hello
everyone and welcome to thissolo episode of grow your
brand with Amanda. And todayI'm going to start this
podcast with one of myfavorite quotes by Oscar
Wilde. There's only one thingin life worse than being
(01:07):
talked about and that is notbeing talked about. And I love
that and it's especially truewhenever you're talking about
your business. We need peopleto be talking about our
business, we need to becreating a buzz about our
business and we need to be asvisible as possible. So I've
been very busy this past fewmonths coming up with an
(01:29):
amazing new product and I sayamazing because I think it's
absolutely wonderful. and thisproduct is Amplify. So let me
begin with, what if I told youI could take just one medium
moment, a single podcast,article or interview and turn
that into months of highimpact content that keeps
(01:50):
working for you long after thespotlight fades? That's quite
an interesting question. Sothink about it, you spend
years and years honing yourcraft and then The next holy
grail is to get featured inthe media. And it's amazing
and you hire a PR agency andthey'll get you in the
(02:10):
magazines, they get you in thenewspapers. And wow, it's
fantastic and you get it onyour website and you put it on
your social media and then itgoes on your highlights and
you get 24 hours of a buzz andthen nothing. It goes quite
flat, doesn't it? And we'veall done it and it is amazing
when you get it. But nobodyreally does gather dust and it
(02:36):
does gather dust and it getsforgotten about. So what was
frustrating me was I wasseeing these amazing
businesses getting fantasticcoverage time after time. And
it was gathering dust andgathering dust. And I was
having loads and loads ofconversations with people at
these networking events andfinding out where they'd been
(02:57):
featured and what they'dachieved. And then I was
saying, well, and what are youdoing with that coverage? And
the answer was the same everytime, nothing, not doing
anything else with it. So Ialways knew that more could be
done with this. And thisparticular idea had been
bubbling in my brain formonths and months. and I just
(03:19):
knew I needed to sit down andmap it all out and lock the
doors and plan what this wasgoing to look like. So here it
is. This product of mine iscalled Amplify and it has
several different layers, so Iwon't bore you with all the
details. But it's basically away to repurpose your media
winds into 30, 60 or even 90days. of quality content that
(03:46):
keeps working for you evenwhen you're not producing more
content. That sounds too goodto be true, doesn't it, but it
can be done. It can be done ina way that is not braggy and
you're not reposting the samemedia piece over and over
again. And if you think aboutit, that particular media win
(04:06):
has lots and lots of angles.So say, for example, you were
interviewed by a magazine. Youwould have said something
really interesting, a uniquequote specific to you. That
particular quote, for example,can be used. An angle to your
story can be used. A differentlens, another output in a
(04:30):
different way. There's just somany ways that you can
repurpose that media win. Andmy system involves looking at
it from many, many, manydifferent ways. And again,
think of the years that ittook you to conceptualize your
business, research it, buildit, get your products, find
(04:54):
your clients, build yournetwork, get your PR, and then
finally get that win. So youwant to be known not just for
that piece of work, but youwant to be known consistently.
But also you want to be thatperson that seems to be in the
media all the time. And that'sthe beauty of this system.
(05:17):
It's like you're ever present,always in the media. And
that's the perception thatyou're going to be giving your
clients with Amplify. So youcan turn that press into
lasting brand power. Andagain, it's not. this repeat
of the same PR, it is lastingbrand power. And you don't
have to do it yourself. Mysystem does it for you. And
(05:38):
this system builds trust,builds reach and brings real
results. So you've actuallydone the hard part, get in the
feature, that, and that is anincredible achievement. And
it's time to amplify that. Andthere's so much potential, so
many things that you can dowith that. So just imagine
this scenario. So everypodcast appearance, every
(06:01):
media win, every feature thatyou've worked so hard for,
working over and over againfor you. Your name showing up
in all the right places,content that keeps your
audience hooked withinteresting, engaging content.
In the meantime, yourauthority is growing without
chasing the algorithm. And Ihate using that word, but
(06:24):
we've all got to bow to thealgorithm. Your brand looking
crisp, polished, polished,powerful and present, and the
best bet, even when you're notposting daily. And this can be
done for you. No guesswork, noscrambling, no wasted
opportunity. My system does itall for you. So stop letting
(06:46):
your press fade into thebackground and turn your
visibility into serious brownmomentum. And it's not about
getting featured once. It'sabout building a brand that
stays top of mind. And I'llbring you back to the first
thing, one media feature. Soare you sitting on a bank of
(07:06):
content gold? And I did anexperiment with someone a
couple of days ago and theyhad been featured in a very
high profile, very highprofile magazine. And they
said a couple of sentences,And I ran the couple of
sentences through my system.and it generated 30 days worth
(07:27):
of content, really original,unique content that could be
used over and over again. Andnot specifically 30
consecutive days, but theangles and the point of view
and the other stories and thetopical stories. So if you've
got something that's juicy,that's a meaty, that's an
opinion about you, yourbackstory, your product, who
(07:48):
you help, whatever angle itis, there's so many...
multiple ways that that thatcould be used. So if I can do
that with one or two sentencesin a major global magazine,
just think about what bank ofgold that you could be sitting
on. So one of my clients, thelovely Eve, I've been doing,
I've been working with Eve nowfor, uh, for many months and
(08:12):
Eve is regularly featured inthe media. and it's an
absolute joy to work with Evebecause I get glorious media
features and it makes thingsnice for me when I when I it's
basically done and I can givea different angle to the work
that she's doing a differentfocus a quote that she made to
(08:36):
say and each one of thosequotes angles is a standalone
piece of content that is validin its own right away from the
original media feature andit's just it's so interesting
to watch that bank of contentbuild and build and build and
it's also lead to more mediafeatures more interest in your
(09:01):
brand and again you're everpresent so the leads and
opportunities that have comefrom that is pretty phenomenal
so if This is relevant toevery business and you don't
actually have to have beenfeatured in the media. You
know, this isn't just forcelebrities, by the way. This
is for ordinary businessowners. And each one of us in
(09:23):
a business, we've got theopportunity to be featured on
a podcast or write a blog or,and I'm not, you know, it's
not all about a hello magazineor anything like that. If you
have been featured on apodcast or you've written a
blog or you've been asked toguest blog. this Amplify
system can work for you aswell. So if you've been, if
you've done a podcast, thisAmplify can work for you as
(09:45):
well. And it can turn thatfleeting win into a repeatable
revenue ready system. Also,you won't ever have to think,
what do I say again? You canrefer back to that content
over and over. And it doesn'tmatter when that win was that
content, that few sentencesthat I referred to a few
(10:06):
minutes ago, that was a goodfew years old. So it's always
relevant regardless of unlessit was something specific to
that time, content that yougot there is always relevant.
So one moment can equal monthsof momentum. So if you're
interested, you can have alook on my website,
(10:26):
amandajean.co.uk, it'sAmplify. All the details are
on there. And if you'reinterested in, first of all,
generating that publicity inthe first place, I've got a
really brilliant freebie thatyou can download. 50 ways to
get free publicity and you candownload that. So you can work
through that, get yourpublicity for free without
(10:47):
having to spend a fortune. Andthen you can start turning
your content. into months ofmomentum and when you see the
potential of your visibilityand you start thinking about
it strategically, you can doso much more than you've been
doing already and it willliterally blow your mind. So
remember a publicist will helpyou get the spotlight and
(11:07):
their job is going to pitchyou and place you and get your
face in the media. But thatfeature is not the finish
line. That's just the start ofit. There's so much more and
that PR is not the trophy.It's what you do afterwards
that counts. And what if thatone medium moment could power?
30, 60, 90 days of momentum.So this is me kind of
(11:31):
launching Amplify. And I'vebeen like the crazy professor
locked away for a few months.And I'm really excited to be
launching it. So if you'reinterested in it, just get in
touch with me. Amanda atamandajian.co.uk or visit my
website, amandajian.co.uk. AndI'd be happy to talk you
(11:51):
through it. And there are somefreebies and lots of
information on my website. ButI'm really excited at how this
is going. And I'm also aboutto launch a six week course as
well to walk you through thatfreebie, 50 ways to get free
publicity. over six weeks andthat is like constant machine
of generating your own freepublicity without having to
spend any money and we'll do10 pieces a week as well. So
(12:14):
really excited to be launchingthis. And if you got any
questions at all, don'thesitate to get in touch. And
I would love to see how thisamplify system will change
your business and change howyou see visibility as well in
a bit more of a strategic way.And hopefully I will see you
soon on the next podcast.Thank you so much for spending
(12:37):
time with me today. If youhave enjoyed this episode,
please leave a review andshare it with a business
bestie who might also find ituseful. You have been
listening to the Grow YourBrand with Amanda podcast. If
you want to know more abouthow it can help you grow your
brand, then visit my websiteamandajean.co.uk or come and
say hi on Instagram atcoachamandajean. Bye for now.
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