Growth Boss

Growth Boss

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

Episodes

December 10, 2025 20 mins

Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed.

In this episode, Joey Bidner walks through how to properly s...

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Your product feed is your keyword strategy for Shopping.

If it is messy, Google guesses. 

If it is optimized, you win placements.

In this episode, Joey breaks down the few fields that move everything: → How to write Shopping titles that actually rank → The 4 feed fields that control visibility and conversions → Shopify mistakes that quietly tank performance → When to use tools like DataFeedWatch to scale

Episode drops tomorrow. Set...

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The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, productization, and smart growth.

In this episode, Joe Davies shares how he built Fatj...

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Joe Davies breaks down how he scaled fatjoe from zero to over $12M a year by productizing SEO the way agencies actually buy it.

Watch if you want to learn how to: → Build “Amazon-style” SEO services clients can order fast → Scale guest posts with proactive outreach → Stay lean so you can survive every industry shift → Win in AI SEO without chasing hype → Grow from 0 to 8 figures with simple systems

Set a reminder and come back tomo...

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Many business owners struggle to fix what’s broken inside their companies. Whether it’s unclear goals, poor leadership, or the wrong people in key roles, these issues can stall growth fast. Knowing how to rebuild a struggling business from the inside out is what separates those who grow and succeed from those who burn out.

In this episode, Nick Bradley breaks down the simple steps he uses to turn around underperforming companies an...

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Most businesses don’t fail because of marketing. They fail because the foundation is broken.

In this episode, Nick Bradley breaks down the turnaround playbook he used across 50+ acquisitions and 26 exits.

You’ll learn how to: → Diagnose what’s actually holding growth back → Fix culture, leadership, and the org chart fast → Build a business that runs without you → Prep for a real exit with better terms, not just a higher price

The e...

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AI search is transforming how people discover information online. Instead of competing for clicks on a results page, the new challenge is earning visibility within conversational answers. For enterprise brands, that shift represents both a risk and an opportunity, and those who learn to optimize for large language models (LLMs) are already seeing measurable growth in exposure and trust.

In this episode, Mike King shares how his age...

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What if you could grow ChatGPT visibility by 661% without chasing hacks?

In this episode, Mike King breaks down how iPullRank helped a Fortune 500 brand dominate AI search using his Relevance Engineering framework.

Here’s a glimpse of what you’ll learn: → How AI systems actually choose which pages to surface → The content structures that LLMs retrieve most → Why semantic relevance matters more than keywords → Tools that really help...

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AI search is already reshaping how people find answers. Large Language Models surface-synthesized results from across the web, which means showing up inside those responses matters as much as ranking on a traditional SERP. LLM optimization isn’t a fad; it is the next layer on top of solid SEO, and understanding how these systems choose sources is quickly becoming a competitive edge.

In this episode, Gordon Meagher talks about what ...

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Most marketers are guessing when it comes to AI search.

In this next episode, Gordon Meagher breaks down what LLM optimization actually is: what’s hype, what works, and how to earn visibility in ChatGPT, Gemini, and Perplexity.

→ The truth about prompts vs. keywords → How to show up in AI-generated answers → On-page and off-page tactics that matter now

The episode drops tomorrow. Turn on notifications so you don’t miss it.

#llmseo ...

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Affiliate marketing success stories are often framed as expensive ad campaigns or massive influencer pushes. But sometimes, strategy, timing, and execution matter far more than budget. In one of the most competitive affiliate challenges ever run, Chahid Kari proved exactly that, turning just $44 and 48 hours of focus into the #1 affiliate spot for Alex Hormozi’s book launch against 13 million competitors.

In this episode, Chahid br...

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$44 in 48 hours to #1 out of 13,000,000 isn’t luck. It’s strategy.

Tomorrow on Growth Boss, Chahid Kari breaks down how he won Hormozi’s affiliate challenge with almost no ad spend.

→ Build a lead magnet your audience already wants → Engineer 10%+ IG Stories CTR → WhatsApp + email outreach that actually converts → One post: 100k views & 4k clicks → “Give first” to get influencer boosts → Turn a leaderboard win into clients &...

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Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble.

In this episode, Dustin Hillis shares the exact steps to 10x your business in less than two years. He explains how to look at market potential, evaluate you...

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10x business growth is not luck. It is clear goals, simple systems, and smart moves.

Tomorrow on Growth Boss, Dustin Hillis shares how to 10x your business in less than two years.

→ Choose the right market and set bold targets → Build executive capacity and the right team → Smart marketing, branding, and financial strategy → When to use mergers and acquisitions without killing culture → Why founders should lead the brand → How to g...

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Podcasting has become one of the most effective ways for businesses to create content that builds trust, reaches new audiences, and fuels every other marketing channel. A single well-planned show can generate clips for social media, feed your email strategy, and boost your visibility on search, without the expense of an outside agency. For business owners, a podcast can replace much of the traditional marketing grind while creating...

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Podcasting can replace your marketing in 90 days.

Tomorrow on Growth Boss, Ryan Sullivan shares how to turn a podcast into a full funnel that drives leads and sales.

→ Pick the right format: interview, solo, or co-hosted → Map episodes to the buyer journey so prospects move from aware to ready → Use the 4-5-1 system: 4 episodes a month, 5 clips each, 1 social post per day → Batch recording, weekly cadence, and simple workflows that...

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Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit threads in search results, a thoughtful presence there can give businesses a visibili...

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Reddit can be your unfair advantage when you pair it with GEO and smart outreach.

Tomorrow on Growth Boss, Danny Kirk shares: → How to use Reddit marketing and GEO to spark inbound leads → The right way to find your tribe and follow subreddit rules → Commenting tactics that build trust and drive profile clicks → When to use branded vs pseudonymous accounts → How to combine cold email with Reddit for full-funnel results → Tools to s...

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LinkedIn has become one of the most powerful platforms for building a professional network, generating leads, and sharing ideas that drive real opportunities. With over a billion members and a long content lifespan, it’s where decision-makers, entrepreneurs, and career builders connect every day. Whether you’re growing a business or advancing your career, showing up on LinkedIn with a clear strategy can open doors that no other soc...

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Growing your LinkedIn audience isn’t about luck. It’s about strategy.

Tomorrow on Growth Boss, LinkedIn expert Deanna Russo shares how she grew from 400 to 31,000 followers using her Triangle Strategy.

→ How to turn your LinkedIn profile into your strongest asset → The engagement habits that build real visibility → What to post, how often, and why consistency matters → How to grow through authentic comments, not cold messages → The...

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