Growth Boss

Growing a business fast takes more than just a good idea. It takes the right plan, clear messaging, and knowing where to focus your time. When you get those things right, signing up new clients becomes much easier.

In this episode, William Milliken shares how he signed up 487 new clients in just 30 days. He talks about the exact steps he took to grow Swoop Scoop, from running Meta ads to getting more referrals and keeping customers...

Signing up 487 new clients in 30 days sounds impossible.Until you see how William Milliken did it.

Growing a business fast isn’t about luck. It’s about the right plan, clear messaging, and knowing where to put your energy.

In this episode, William shares the exact steps he used to grow Swoop Scoop into a multi-million dollar business.

We talk about: → Running Meta ads that actually work → Getting more referrals with simple systems ...

Growing your personal brand on LinkedIn doesn’t need to be complicated. With the right content and a clear plan, you can build trust, grow your audience, and open new doors for your career or business, all without spending money on ads.

In this episode, Alexis Scott shares how she helps people grow on LinkedIn using organic content. She explains where to start, how to set goals, and what kind of content actually works. We talk abou...

Building your personal brand on LinkedIn doesn’t have to be complicated.

No ads. No gimmicks. Just real content that connects.

In this episode, Alexis Scott breaks down how to grow on LinkedIn with organic content.

We talk about: → Where to start → How to build a content system → What kind of posts actually work → The best times to post → The biggest mistakes to avoid

If you’re a business owner, job seeker, or creative… And you wan...

Getting to the top of Google isn’t enough anymore. What really matters is what people do after they click. That’s where Search Experience Optimization (SXO) comes in. SXO combines SEO, user experience, and conversion strategies to make sure your website is easy to use and gets real results. It's all about helping people find what they need and take action once they’re on your site.

In this episode, Georgia Tan explains why SEO does...

Ranking on Google isn’t enough anymore.

Not if no one takes action once they land on your site.

That’s where SXO comes in. Search Experience Optimization.

It’s the next evolution of SEO. Because traffic without conversions is just a vanity metric.

In this episode, Georgia Tan breaks down: → What SXO really means → How to turn traffic into sales → Simple fixes that boost conversions → A real case study with real results → What busin...

Creating business videos takes a lot of time and energy, so it’s frustrating when no one watches them. The problem usually isn’t your gear or how the video looks, it’s the message and the plan behind it. If you want people to care about your videos, you need to focus on what they actually want to see. When your content is clear, helpful, and made with the viewer in mind, it works better and feels more real.

In this episode, Daniel ...

Most business videos don’t fail because of gear. They fail because there’s no plan.

No real message. No hook. No reason for someone to care.

If you’re spending hours making videos no one watches... It’s time to rethink your strategy.

In this episode, Daniel Borba shares how to: → Make your videos actually worth watching → Use AI to come up with content ideas → Stand out with simple, clear messaging → Avoid common mistakes most busi...

Marketing is changing fast, and the best brands are the ones that truly understand their customers. Multi-identity marketing is about seeing people as more than just one thing. Your customers have different sides, emotions, and goals. When your ad speaks to those real parts of who they are, it connects in a way that drives real results. It’s not about guessing or using broad groups, it’s about creating messages that feel personal a...

The best-performing ads don’t just talk at people. They speak to people.

And not just one version of them.

Your customers are multi-dimensional. They’re not just a parent, or a founder, or a skincare lover. They’re all of that, and more.

That’s what multi-identity marketing is all about. And it’s changing the game.

In this episode, Sarah Levinger breaks down how to: → Uncover your customer’s layered identities → Pull emotional cues...

Customer loyalty isn’t just about points and discounts. It’s about making people feel seen. In a world flooded with emails and automated messages, a handwritten note can be the thing that sets your business apart.

In this episode, David Wachs shares how businesses are increasing retention by up to 45% using handwritten letters. He explains what works, what doesn’t, and how to decide if this strategy fits your brand. From cost to de...

Most businesses send another email.

Smart businesses send this instead:

Handwritten notes.

Yes, real ones. Ink on paper.

In this episode, David Wachs shares how businesses are boosting retention by up to 45% using handwritten letters.

→ Why personalization beats automation → Which industries this works best in → What your note must include to get results → Whether branded cards help or hurt → And how to test this without wasting bu...

Growing an agency to nine figures takes more than talent. It takes clarity, systems, and the ability to scale without losing your edge. From defining a clear value proposition to building a global team, success comes from doing the hard things right.

In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital marketing agencies in the US. He talks about early decisions that shaped th...

Growing a nine-figure agency takes more than hustle.

It takes clarity. Systems. And the ability to scale without losing your edge.

In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital agencies in the U.S., with over 400 employees across six global offices.

→ The early decisions that shaped their growth → How to define your unique value proposition → Why standardizing culture a...

Great SEO isn’t just about traffic. It’s about making sure your strategy supports the big picture. For billion-dollar brands, SEO needs to be smart, scalable, and fully aligned with business goals. That means testing across millions of pages, proving ROI, and navigating internal teams to get things done. 

In this episode, Nik Ranger shares the mindset shift that happens when going from small business to enterprise SEO. She breaks d...

SEO isn’t just about rankings.

For billion-dollar brands, it’s about proving ROI, and aligning every tactic with business goals.

That means testing across millions of pages. Navigating internal teams. And scaling what works, FAST.

In this episode, Nik Ranger shares what changes when you go from small business SEO to enterprise SEO.

→ How to align SEO with high-level business outcomes → The sampling method she uses for huge SEO test...

Showing up in AI Overviews isn’t just about writing good content. It’s about building trust, staying consistent, and knowing what Google is really looking for. The fastest-growing brands are doing more than just SEO basics. They’re creating content that’s made to win.

In this episode, Jairo Guerrero shares how he helped a brand rank in AI Overviews in just 24 hours. He explains what changes made the biggest difference, how to use a...

Want to show up in Google’s AI Overviews?

It’s not just about writing helpful content. It’s about building trust and knowing what Google really wants.

In this episode, Jairo Guerrero shares how he helped a brand rank in AI Overviews in just 24 hours.

→ What changes made the biggest impact → How to use E-E-A-T and author pages the right way → Why content strategy after publishing matters more than you think → The role of community, ...

Getting on page one of Google is not about tricks. It’s about doing the right things in the right order. If you want to rank fast, you need to pick the right keywords, build trust, and create helpful content that matches what people are looking for.

In this episode, Brandon Leibowitz shares how he helps businesses rank for their target keyword in under 30 days. He talks about where to start, how to find easy keyword wins, how to bu...