Growth Boss

Growth Boss

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

Episodes

October 8, 2025 21 mins

LinkedIn has become one of the most powerful platforms for building a professional network, generating leads, and sharing ideas that drive real opportunities. With over a billion members and a long content lifespan, it’s where decision-makers, entrepreneurs, and career builders connect every day. Whether you’re growing a business or advancing your career, showing up on LinkedIn with a clear strategy can open doors that no other soc...

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Growing your LinkedIn audience isn’t about luck. It’s about strategy.

Tomorrow on Growth Boss, LinkedIn expert Deanna Russo shares how she grew from 400 to 31,000 followers using her Triangle Strategy.

→ How to turn your LinkedIn profile into your strongest asset → The engagement habits that build real visibility → What to post, how often, and why consistency matters → How to grow through authentic comments, not cold messages → The...

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Growing an e-commerce brand on TikTok Shop takes more than just uploading a few products. It demands smart planning, a deep understanding of the platform, and a strategy that turns creators into your most powerful sales force. With the right moves, TikTok’s massive audience can quickly become a serious revenue channel.

In this episode, Zain Ali, an expert in e-commerce and TikTok Shop, shares insights on how to build a successful b...

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TikTok Shop can be a seven-figure channel when you treat it like a system.

Most brands guess on creators, pricing, and inventory. The winners plan it.

Tomorrow on Growth Boss, Zain Ali shares:

→ How to qualify products for TikTok Shop and price for conversion → Commission rates that attract creators and when retainers make sense → Community building with creator groups that scales content and sales → Ads and Target ROAS on TikTok S...

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SEO in 2025 looks very different from what it did even a few years ago. Search engines are factoring in new signals, AI is reshaping how content gets surfaced, and link building continues to evolve in unexpected ways. Understanding where the industry is headed can help you stay ahead instead of playing catch-up.

In this episode of the Growth Boss Podcast, host Gerrid Smith interviews SEO expert Jesper Nissen, who shares insights on...

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SEO in 2025 is not what it used to be.

AI is rewriting the rules.  Link building is evolving.  Social signals matter more than ever.

Tomorrow on Growth Boss, SEO expert Jesper Nissen shares:

→ Link building strategies that still work in 2025 → How AI and social media impact search rankings → Why cloud stacks and press releases boost local SEO → The power of Parasite SEO and YouTube optimization → Keys to building topical authority ...

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Growing to a million dollars in revenue in your first year sounds impossible, but it’s achievable with the right foundation. It comes down to building a strong value proposition, making smart hiring decisions early, and creating systems that let you scale without outside capital.

In this episode, Erik Huberman shares how he launched Hawke Media and hit seven figures right out of the gate. We talk about what set the company apart in...

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Hitting one million dollars in your first year of business sounds impossible.

But with the right foundation, it’s within reach.

Tomorrow on Growth Boss, Hawke Media founder Erik Huberman shares:

→ How he grew to $1M in revenue without outside funding → The early hiring decisions that set his company apart → How to build systems and culture that scale → Why innovation and smart M&A strategies drive long term growth → Where he se...

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Getting real results from marketing isn’t about spending the most money. It’s about making smart, measurable moves that deliver a clear return. When you understand the right strategy, a marketing campaign can stop being a cost center and start becoming one of the strongest growth drivers for your business.

In this episode, Wilson Zehr breaks down how businesses can see $13 back for every $1 invested in the right marketing campaign....

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Most businesses see marketing as an expense. The smartest ones see it as an investment.

Tomorrow on Growth Boss, Wilson Zehr shares how you can return $13 for every $1 spent on the right marketing campaign.

We cover: → The key steps to building direct response campaigns that actually convert → Hacks that boost ROI without increasing ad spend → The biggest mistakes businesses make at the start of a campaign → What works best with di...

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Getting customers to buy from you once is good, but getting them to come back again and again is where real growth happens. The right strategies can turn a one-time buyer into a loyal fan who keeps choosing your brand over others.

In this episode, Idris Farjad breaks down how e-commerce brands can boost their repurchase rate by 40% using smart email marketing and subscription models. He shares practical ways to integrate subscripti...

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One-time customers keep the lights on. Repeat customers grow your brand.

Tomorrow on Growth Boss, Idris Farjad shares how e-commerce brands can boost their repurchase rate by 40 percent with smart retention strategies.

→ How to use email marketing that keeps buyers coming back → When to add subscriptions that increase loyalty → Why high-value gifts at the right time drive long-term sales → How to design newsletters that actually li...

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Getting clients on LinkedIn is not about posting random updates or copying what everyone else is doing. It is about building a clear personal brand, knowing your audience, and showing up in a way that makes people trust you. When you get this right, LinkedIn can become one of the best tools for growing your business.

In this episode, Liam Darmody breaks down how to turn LinkedIn into a client machine. He shares simple ways to impro...

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LinkedIn can be a client machine, but only if you know how to use it the right way.

Most people post without a clear plan. The result? Little reach, no trust, and no new clients.

Tomorrow on Growth Boss, LinkedIn expert Liam Darmody shares:

→ How to build a personal brand that attracts the right audience → The simple profile changes that turn views into conversations → Why the 60-30-10 content strategy works for most entrepreneurs ...

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Podcasting is one of the best ways to grow your brand and reach new people. But with AI tools changing how we create and share content, it’s important to know what really works and what to avoid.

In this episode, Jessica Rhodes talks about how AI is being used in podcasting, both the good and the risky. She shares tips on how to stand out, how to get invited on the right shows, and what the most successful guests do differently. We...

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AI is changing podcasting, but not always in the ways you think.

Some tools can amplify your reach. Others can get you into trouble.

Tomorrow on Growth Boss, podcasting expert Jessica Rhodes shares:

→ How AI is being used to grow podcasts today → Mistakes to avoid when adding AI into your podcast strategy → What the best podcast guests do to stand out → Why consistency is the key to long term podcast growth

If you want to use podca...

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Ranking in AI search is very different from how SEO used to work. It’s not just about keywords anymore. If your website is slow or confusing, AI search engines will pass you by. That’s why technical SEO matters more than ever.

In this episode, Patryk Wawok explains how to rank in AI search using simple but powerful technical SEO steps. He shares what to fix first, how to build trust with search engines, and common mistakes that hur...

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Ranking in AI search isn’t the same as ranking in Google used to be.

Keywords alone won’t cut it anymore.  If your site is slow or confusing, AI search engines will pass you by.

Tomorrow on Growth Boss, technical SEO expert Patryk Wawok reveals:

→ The first things to fix for AI search rankings → How to build trust with AI-driven search engines → Easy SEO wins for Shopify stores → The common mistakes killing your rankings

If you wan...

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Growing your presence on LinkedIn isn’t just about posting more often. It’s about finding a unique voice, creating content that resonates, and building real connections. With the right approach, you can stand out even in the most competitive industries.

In this episode, Holly Crawshaw breaks down the strategies that help professionals rise above the noise on LinkedIn. We talk about the types of posts that build trust, how to balan...

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Posting more on LinkedIn isn’t the answer.

In tomorrow’s episode of Growth Boss, I sit down with Holly Crawshaw to break down what actually works when it comes to growing your presence on LinkedIn.

We cover: – The types of posts that build real trust – How to mix personal, educational, and promotional content – Why being yourself is your most powerful strategy

If you want to grow on LinkedIn in a way that feels real and actually wo...

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