Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
AI and LLMs are changing the way search engines work, and the next 1,000 users you need to reach are already using these tools. Are you ready?
In this episode, Apoorv Sharma breaks down how to rank in the world of AI and LLM SEO. He talks about what you need to do to improve your rankings, how to optimize content, and even how to use tools like Wikipedia and listicles to help you rank higher. Apoorv also explains why Search Experie...
AI is changing how we search, and your next 1,000 users are already using AI and LLMs. Are you ready to rank in this new world?
In EP 34 of Growth Boss, Apoorv Sharma shares how to rank in AI and LLM SEO, why Search Experience Optimization is key, and how to leverage tools like Wikipedia and listicles for better rankings.
Don’t miss the full episode dropping Thursday!
#llmseo #aiseo #chatgptseo #saasseo #seo #businesspodcast #marke...
Increasing your revenue through email marketing isn’t about sending more emails—it’s about sending the right ones. A strong email strategy focuses on building trust, personalizing content, and understanding what your audience actually wants. When done right, email marketing becomes one of the most powerful tools for driving consistent growth.
In this episode, Bridget Poston shares how e-commerce brands can increase revenue by 43% i...
Most brands think more emails = more revenue. But that’s not the full story.
If your emails aren’t personal, trustworthy, or rooted in what your audience actually wants, you’re leaving money on the table.
In EP 33 of Growth Boss, Bridget Poston shares how e-commerce brands can grow revenue by 43% in just 60 days with Human First email marketing. She covers what Human First copy really means, how to send the right number of emails,...
Going viral isn’t just luck—it’s a repeatable system. Brands that win on social media know how to engineer attention and turn it into growth.
In this episode, Logan Forsyth breaks down how his team helped clients generate over 5 billion organic views and 24 million followers. He shares how to structure your content for virality, build influencer networks that drive real results, and set the right expectations for ROI. Logan also di...
Going viral isn’t luck—it’s a strategy.
If your brand’s content isn’t converting, or you're tired of chasing views that don’t lead to growth, this episode is for you. Logan Forsyth shares how his team helped clients generate billions of views and millions of followers using systems that actually scale. From sub-accounts to influencer pricing and viral structures, he breaks down what separates brands that just post from those that d...
Getting more conversions from your B2B blog isn’t just about driving traffic—it’s about attracting the right audience, creating content that speaks to their needs, and optimizing every step of the journey.
A well-structured content strategy can turn your blog into a consistent source of leads and revenue. In this episode, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He walks through how to define your...
Most B2B blogs don’t have a traffic problem—they have a conversion problem.
If your blog isn’t turning readers into leads, it’s time to rethink your strategy.
In EP 31 of Growth Boss, Bill Gaule shares how to 3x conversions from your B2B blog in just 90 days. He covers how to define your ICP, find keywords that actually drive revenue, and structure content to convert—not just rank. Plus, he shares how his top clients use link build...
A website redesign can make or break your business. Without the right strategy, you could lose years of conversion optimization progress overnight. That’s where redesign insurance comes in—protecting your data, insights, and hard-earned improvements from getting wiped out in the process.
In this episode, Brian Massey shares how website redesign insurance saved four years of conversion optimization. He breaks down what redesign in...
A website redesign can make or break your conversion rate optimization efforts. Without the right plan, you could lose years of conversion optimization progress overnight.
In EP 30 of Growth Boss, Brian Massey shares how redesign insurance saved four years of conversion wins. He breaks down how to protect your data, avoid costly redesign mistakes, and ensure every change is backed by real insights—not just opinions. Plus, he dives ...
Getting featured in the media isn’t just about luck. It’s about positioning yourself as an expert with a message that stands out. A strong media presence can boost your credibility, attract new opportunities, and even improve website conversion copywriting by making your brand more trustworthy.
In this episode, Kerry Barrett shares her step-by-step approach to landing media features without a PR team. She covers how to craft the ...
Most business owners want media coverage, but few know how to get it.
In the EP 29 of Growth Boss, Emmy-winning news anchor Kerry Barrett reveals how to land your first media feature—without a PR team. She shares how to craft the perfect pitch, follow up effectively, and build an on-camera presence that gets noticed. Plus, she breaks down how media exposure can boost your credibility and drive real business growth.
The new episode ...
Growing a newsletter to 100,000 subscribers takes more than just running Facebook ads. It requires the right strategy, messaging, and landing page optimization. A well-crafted campaign can turn visitors into engaged subscribers and drive long-term growth.
In this episode, Andy Austin breaks down the exact steps to grow a newsletter using Facebook ads. He shares real examples of high-converting landing pages, the best ad formats, an...
Most newsletters struggle to grow, even with paid ads.
But with the right strategy, you can scale to 100,000 subscribers—profitably.
In EP 28 of Growth Boss, Andy Austin breaks down how to use Facebook ads to grow your newsletter. He shares real examples of high-converting landing pages, the best ad formats, and how to lower your cost per lead. If you want to scale your subscriber base, this episode is packed with insights you can ...
A solid SEO and link-building strategy helps your site rank higher, build trust, and bring in more business. But should you build links with an in-house team or hire an agency? Making the right choice can save you time, money, and effort.
In this episode, Alex Gopshtein breaks down the differences between in-house and agency link building. He shares what businesses should consider before deciding, plus tips for hiring the right t...
Most businesses know they need backlinks to rank higher on Google. But should you build links in-house or hire an agency?
The right choice can save you time, money, and a whole lot of headaches.
In EP 27 of Growth Boss, Alex Gopshtein breaks down the pros and cons of in-house vs. agency link building. He shares what businesses should consider before deciding, plus key strategies for anchor text, link velocity, and scaling outreac...
Scaling your eCommerce business requires more than just great products. It’s about getting the right customers at the right time. Smart top-of-funnel campaigns on Google Shopping and YouTube Ads can drive serious growth by bringing in new customers before they’re even searching for your brand. But without the right strategy, you’ll end up wasting ad spend with little return.
In this episode, Kris Beltins breaks down the key strateg...
Most brands focus on scaling bottom-of-funnel campaigns. But, the real growth happens at the top.
If you’re only targeting people already searching for your product, you’re leaving money on the table. In EP 26 of Growth Boss, Kris Beltins shares how to scale with top-of-funnel Google Shopping and YouTube Ads. He breaks down product feed optimization, keyword targeting, and how to maximize ROAS with non-branded campaigns. Plus, he ...
Scaling your business doesn’t always mean working harder, it’s about working smarter. Many business owners struggle with management, delegation, and building efficient processes, which holds them back from real growth. When you focus on optimizing your team and streamlining your workflow, you can achieve more by actually doing less.
In this episode, Mads Singers breaks down the key principles of effective management and how to 5X y...
Most business owners think scaling means working harder.
But what if the secret to 5X growth is actually doing less?
In EP 25 of Growth Boss, Mads Singers shares why effective management—not more work—is the key to real business growth. He breaks down the biggest delegation mistakes, how to create clear processes, and the sales and marketing routines that actually move the needle. If you’re ready to build a high-performing team an...
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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