Growth Gears: Accelerating Revenue Team Success
”Growth Gears: Accelerating Revenue Team Success” is the only podcast that seamlessly bridges the gap between marketing, sales, customer experience, and other teams involved in revenue generation. Our holistic approach to revenue growth transcends traditional organizational silos and areas of specialization, which delivers highest-quality results. By integrating insights across multiple domains, we equip revenue teams with a unified strategy and constant upskilling, ensuring a cohesive and comprehensive path to success. Our unique focus on the interconnectedness of these areas makes Growth
Episodes
In this episode, we dive into how to streamline the handoff process from marketing qualified leads (MQLs) to sales qualified leads (SQLs). We discuss common pitfalls such as vague lead qualification, misaligned messaging, and the lack of a feedback loop between marketing and sales. Learn how to ensure that leads are accurately qualified—with clear budget, decision-maker, and timing criteria—so that the sales team receives ...
In this episode, we explore strategies to identify and fix drop-off points in your marketing funnel, ensuring higher conversion rates at every stage. We dive into common mistakes across the awareness, interest, and decision stages and share practical tips on optimizing messaging, user experience, and follow-up tactics.
In this episode, you’ll learn:
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Identifying Drop-Off Points: How to analyze funnel metrics to pinpoint where ...
In this episode, we explore how account-based marketing (ABM) funnels flip the traditional funnel approach. Instead of casting a wide net, ABM targets specific accounts and decision-makers, tailoring outreach to meet their unique needs. We discuss how this focused approach changes each stage of the funnel and what it means for conversion, measurement, and growth.
In this episode, you’ll learn:
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Targeted Account Selection: How ...
In this episode, we explore how to simplify and scale your marketing funnel by removing unnecessary complexity and focusing on what truly works. We discuss the pitfalls of overcomplicating your funnel, the importance of focusing on one channel, and using data to optimize every stage of your funnel.
In this episode, you’ll learn:
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Simplify Your Funnel: Why it’s best to develop one high-performing funnel rather than juggling mul...
In this episode, we explore how aligning your marketing and sales teams can drive better collaboration, improve lead qualification, and increase revenue. We discuss common challenges in misalignment and practical solutions to create a seamless buyer journey.
In this episode, you’ll learn:
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Why Misalignment Happens – The biggest disconnects between marketing and sales and how they impact revenue.
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Creating a Unified Lead Scori...
In this episode, we break down the key points of optimizing your marketing funnel—identifying drop-off points, improving conversion rates, and ensuring a seamless journey from lead to revenue. We explore strategies to nurture leads effectively and continuously refine marketing efforts for better results.
In this episode, you’ll learn:-
Common Drop-Off Points in the Funnel – Where businesses lose leads and how to fix leaks at d...
In this episode, we dive into how marketing can be a true growth engine, shifting from a cost center to a revenue driver. We explore the balance between short-term and long-term strategies, the financial metrics that matter, and how to align marketing efforts with business goals for maximum impact.
In this episode, you’ll learn:-
Marketing as a Business Growth Tool – How to position marketing as a driver of revenue rather than...
In this episode, we explore why marketers need to move past vanity metrics and focus on revenue-driven KPIs. We dive into identifying which metrics truly impact revenue and how to leverage data to optimize the entire marketing funnel—from awareness to conversion—and prove ROI, even in long sales cycles.
In this episode, you’ll learn:
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Identifying Revenue-Driving Metrics – Which KPIs matter most for conversions and how to diffe...
In this episode, we wrap up our series on automation and holistic marketing by exploring the future of automation and the irreplaceable role of human creativity in marketing. We dive into how AI and automation are reshaping the marketer’s role—taking care of repetitive tasks and data analysis so you can focus on crafting compelling narratives and high-impact strategies.
Here's what you'll learn:
- Augmentation, Not Replacement:...
In this episode, we tackle the pitfalls of fragmented marketing strategies and reveal how a holistic approach can transform your business. We dive into the red flags of disjointed efforts—from siloed teams and inconsistent messaging to wasted resources and missed revenue opportunities. Our discussion covers:
- Identifying Fragmentation: Learn the common signs of a disjointed strategy, like misaligned goals, duplicated efforts, a...
In this episode, we continue our deep dive into automation and holistic marketing, focusing on how AI-powered personalization can revolutionize customer engagement and conversion rates. We explore how AI-driven content and automation can create better customer experiences, increase conversions, and streamline marketing efforts—all while maintaining an authentic human touch.
We’ll discuss:
- How AI enhances personalization acros...
In this episode, we kick off a brand-new series on automation and holistic marketing, exploring how to streamline processes without losing the human touch. We dive into smart automation strategies—identifying which repetitive marketing and sales tasks are ideal for automation, from email sequences and content scheduling to lead scoring and follow-ups.
But here’s the big question: How do you balance efficiency with authentic, pers...
Undeniably, even the most extraordinary product or service needs the right storyteller to showcase its magic. It's not just about creating something amazing; it's about creating demand in the face of the right audience in a way that captivates their imagination and compels them to experience the wonder for themselves.
In this episode, we dive into real-world examples of how to make this a reality, aligning a content strategy with...
Ever felt like you're hunting for unicorns in a forest full of deer? That's what B2B lead generation can feel like. You know the perfect leads are out there, but they seem just as mythical and elusive.
In this episode, we dive into some common B2B Lead Gen challenges, the importance of marketing and sales team alignment, personalized messaging, and user experience, in addition to the art of navigating long sales cycles and comple...
Ever felt like you're lost in a sea of competitors? Why isn't anyone paying attention? Tired of shouting into the void?
B2B lead generation can feel that way. Despite having excellent services or products, getting them in front of the right people can be difficult.
In this episode, we dive into how to navigate a sea of competitors with original quality content, diving into:
- The importance of quality content in B2B Lead Gene...
Ever felt like you're chasing shadows in the competitive world of B2B lead generation? It can be a wild ride, right?
We've all been there. Pouring time and resources into marketing efforts that yield meager results.
Imagine if we could see through these shadows...
In this episode, we uncover how thought leadership serves as your torchlight. We'll explore its art and subtleties by offering unique perspectives to stand out from compe...
Curious how to resolve some common challenges and mistakes in generating leads?
In this episode, we debunk some common assumptions and dive into the world of B2B SEO and paid advertising strategies. Get insights on aligning your budget and getting buy-in from upper management with real examples and use cases from our clients to help fill your pipeline with high-quality leads.
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Send in a voice message: https://podcasters.sp...
How do you turn the ship from the old way of doing things and turn your website into a lead generation machine?
In this episode, we discuss the role of marketing and sales, diving into common beliefs and challenges our prospects and real-world clients are experiencing with strategies to excel in the modern B2B lead generation world.
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Send in a voice message: https://podcasters.spotify.com/pod/show/o8-agency/message
In the tightly regulated and highly-commoditized financial services marketing world, there are many challenges. But at O8, we believe that every challenge is an opportunity.
This webinar will discuss the unique challenges faced by this market, as well as offer advice to help create a marketing framework that fends off competitors, appeals to digital-first consumers, and helps the brand survive and thrive in a digitized world.
You...
The best digital marketing team has the proper skill sets and strategies to accomplish organizational goals in the most efficient manner. You'll get insights and actionable practices that will help you select, structure, manage and inspire the perfect digital marketing team for your company.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video...
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