Growth Talks: Growth Marketing Strategies & Insights

In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world. 

⏰ Timestamps

00:00 Introduction to Chelsea Cramer, marketing analytics lead at Credit Karma

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In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of having a strong product, the complexities of shelf placement, and the advantages and dis...

In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. 

Discover what inspired Ben to start Dad Grass, how he navigated the transition from corporate marketing to entrepreneurship, and the innovative str...

Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a unique perspective on the role of product marketing at any company.

Deanna dives deep ...

In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of lev...

In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation m...

Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your drea...