Growth Talks: Growth Marketing Strategies & Insights

Growth Talks: Growth Marketing Strategies & Insights

Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talks is brought to you by Right Side Up and hosted by Krystina Rubino, general manager of offline services.

Episodes

June 11, 2024 46 mins

In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. 

Discover what inspired Ben to start Dad Grass, how he navigated the transition from corporate marketing to entrepreneurship, and the innovative str...

Mark as Played

Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a unique perspective on the role of product marketing at any company.

Deanna dives deep ...

Mark as Played

In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of lev...

Mark as Played

In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation m...

Mark as Played

Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your drea...

Mark as Played

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