In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies.
He shares practical insights on optimizing channel performance, identifying diminishing returns, and diversifying spend—and explores when and how you should use sophisticated measurement frameworks like media mix modeling (MMM).
🗝️Key Takeaways:
⏰ Timestamps
00:00 - Introduction: Krystina Rubino introduces Patrick Moran
01:30 - Defining growth marketing vs brand marketing vs brand advertising
06:14 - Role of brand advertising in creating demand
13:04 - Measurement approaches for multimedia campaigns
18:10 - How to know when you need to diversify your channels
23:00 - A/B Test: short form vs long form, coffee vs tea, board games vs video games
27:00 - When companies should invest in brand building
36:41 - Why Patrick focuses on consumer vs B2B
39:46 - Patrick’s growth non-hack and conclusion
#GrowthMarketing #BrandStrategy #Storytelling #DataDrivenMarketing #PerformanceMarketing #DemandGeneration #MeasurementFrameworks #MarketingInsights.
🔗 Mentioned in this episode
Robinhood: www.robinhood.com
Netflix: www.netflix.com
Spotify: www.spotify.com
Yik Yak: www.yikyak.com
Reforge: www.reforge.com
Spring Health: www.springhealth.com
Duolingo: www.duolingo.com
Ipsy: www.ipsy.com
Notion: www.notion.co
HubSpot: www.hubspot.com
Wayfair: www.wayfair.com
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