In this episode of Growth Talks, Simon Vishnevskiy, Chief Growth Officer at Credit Genie, sits down with Krystina Rubino to share his experiences and strategies in growth marketing for fintech. With a background that spans gaming, ridesharing, and finance, Simon dives into the unique challenges of marketing within a highly regulated and competitive space.
He discusses the parallels between marketing and gaming, the importance of cross-functional collaboration between product, compliance, and marketing, and the best way to effectively reach underserved audiences. Simon also explores how to build a strong acquisition strategy from scratch and scale it efficiently over time.
🗝️Key Takeaways:
⏰ Timestamps
00:00:00 Introduction to Simon Vishnevskiy
00:04:10 Unique challenges in fintech
00:06:56 Creating a collaborative playbook with product and legal teams
00:13:02 Targeting underserved audiences in fintech
00:16:42 How marketing strategies and channels evolve as fintech brands mature
00:24:00 A/B Test Segment
00:32:54 Managing CAC while scaling acquisition efforts
00:38:12 Key roles to prioritize when building a user acquisition team
00:41:21 Simon's favorite "growth non-hack"
🔗 Mentioned in this episode:
Credit Genie: www.creditgenie.com
Dave: www.dave.com
Chime: www.chime.com
MoneyLion: www.moneylion.com
Coinbase: www.coinbase.com
Robinhood: www.robinhood.com
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