"There’s no magic bullet in marketing—just daily experimentation, measurement, and iteration."
In this episode of Growth Talks, Michael Kaminsky, Co-founder of Recast, joins host Krystina Rubino to explore how marketers can rethink the way they measure success. Drawing from his early days at Harry’s, Michael shares how managing a lean media budget sparked his deep dive into media mix modeling and experimentation.
He offers insights on how marketers can adopt a product mindset—treating measurement as an iterative process, not a final answer. Learn how ongoing optimization, directional data, and adaptive systems can help brands stretch their budgets, make smarter decisions, and scale effectively across channels.
🗝️ Key Takeaways:
⏰ Timestamps
00:10 - Intro to Michael Kaminsky
03:26 - From Harry’s to Recast: Why measurement needed a reset
07:21 - The blind spots of last-click attribution
14:34 - Why traditional media mix models fail modern marketers
18:38 - How brands can balance digital and offline measurement
23:37 - The importance of causal inference in marketing analytics
35:24 - The dangers of over-relying on data without strategic intuition
45:27 - Common mistakes brands make in cross-channel measurement
50:46 - The future of marketing measurement and why agility matters
55:46 - How to build a marketing strategy that adapts and scales
🔗Mentioned in this episode:
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