Episode Summary:
In this episode of Guardians of Innovation, host Kevin Rosenquist and patent attorney Vincent LoTempio discuss the crucial aspects of choosing and protecting trademarks. They explore the importance of trademark registration, conducting proper searches, and balancing creativity with legal defensibility when selecting a brand name.
Key Timestamps:
00:00 - Introduction
00:44 - What trademarks do for brand protection
02:09 - Market and industry considerations in trademark selection
03:15 - Trademark search process and registration benefits
04:29 - Balancing legal defensibility with marketplace effectiveness
05:33 - Discussion on distinctive vs. descriptive marks
10:34 - SEO considerations in trademark selection
14:49 - AI tools in legal practice
16:27 - Preparing for trademark consultation
About the Show:
Guardians of Innovation: Patent and Trademark Law is a podcast that explores intellectual property law and protection strategies for entrepreneurs, business owners, and creators. Hosted by Kevin Rosenquist alongside registered patent attorney Vincent LoTempio, the show provides expert insights into navigating the complex world of patents and trademarks.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The Charlie Kirk Show
Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and one of social media's most engaged personalities, Charlie is on the front lines of America’s culture war, mobilizing hundreds of thousands of students on over 3,500 college and high school campuses across the country, bringing you your daily dose of clarity in a sea of chaos all from his signature no-holds-barred, unapologetically conservative, freedom-loving point of view. You can also watch Charlie Kirk on Salem News Channel