We’re at episode 10, and joining us is Geoffrey Kretz, co-founder and CEO of the Kwit app, a digital pocket coach based on cognitive Behaviour therapy to support people quit smoking for good, supporting more than 3 million people to date.
He’s an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech companies, and everything in between
In this episode, we explore:
- How lived experience and a personal motivation to stop smoking led to developing a highly successful gamified health app
- The steps to the prescription of medical technology
- And yet, the challenges of regulatory approval and future feature development within digital gamified health products
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