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March 11, 2025 45 mins

Pricing isn’t the main reason people buy—psychology is. In this episode, Jacqueline Green uncovers the hidden triggers that make offers irresistible and drive conversions. Learn how to use emotional buying triggers, social proof, and decision-making psychology to structure offers that sell. Whether you're struggling with pricing or want to increase sales without discounts, this episode will give you the tools to create high-converting offers that feel like a no-brainer for your customers.

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