Watch on YouTube: https://youtu.be/SW96n39_Ong
My guest, Doug Wood, is the visionary CEO of Tommy Bahama — the iconic lifestyle brand known around the world for its island-inspired fashion, restaurants, and, most recently, resorts.
Under Doug’s leadership, Tommy Bahama has grown to over 160 stores globally, including 16 restaurant & bar locations, and in November 2023, launched the Tommy Bahama Miramonte Resort & Spa in Indian Wells, California.
Doug joined the company in 2001 and has been instrumental in transforming it from a wholesale-centric business into a thriving direct-to-consumer brand that spans retail, dining, e-commerce, and licensing — all unified under one cohesive vision.
In our conversation, Doug shares his insights on leadership, brand-building, guest experience, and long-term growth, and offers a behind-the-scenes look at how Tommy Bahama continues to evolve while staying true to its laid-back spirit.
This interview originally appeared on my other show, Zee Marketing Podcast, available on YouTube, Spotify, Apple, and all major podcast platforms. After this episode, go check out Zee Marketing Podcast!
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