Det analoga tänket går galant - men hur går det digitala? Johan Öhman gästar Hotellpodden med tips och trix som får den digitala marknadsföringen att fungera. Hur ökar man trafiken från 87 till 10.000 besökare? Och hur konverterar de digitala ansträngningarna till fler hotellnätter och nöjdare gäster?
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