How To Sell Show

How To Sell Show

The How to Sell Show with Scott Sylvan Bell is the podcast for anyone who wants to master sales, build better client relationships, and close more deals. Hosted by sales training expert Scott Sylvan Bell, each episode delivers practical sales tips, proven closing strategies, and powerful insights into buyer psychology that help you win in today’s competitive market. This podcast covers everything from sales techniques and communication skills to mental toughness, resilience, and overcoming adversity. You’ll discover how to ask better questions, handle objections with confidence, and create lasting trust with prospects and clients. Whether you’re in HVAC sales, in-home services, B2B, or high-ticket sales, you’ll learn the tools and strategies that top closers use to consistently hit their numbers. Scott Sylvan Bell brings decades of real-world sales experience, coaching, and consulting to the table, making The How to Sell Show a must-listen for salespeople, entrepreneurs, and business leaders who want to increase sales, improve performance, and grow their careers. If you’re serious about learning how to sell, how to influence, and how to succeed in business, subscribe to The How to Sell Show today and start your journey to becoming a stronger, more confident deal maker.

Episodes

February 15, 2022 31 mins

As a salesperson your ability to set expectations in the sales process will help you work towards closing a deal. As you set expectations with your client they can "see" or "hear" the goals. 

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As a salesperson, your roles, responsibilities, and self-image will evolve over time. This evolution is something you can take within a few years or over your lifetime of sales. 

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How to prepare for a sales job 

There are multiple approaches to interviewing salespeople. If you have never been in sales there is a feel to the interview. Some people fly off the seat of their pants while others use a full structure. It is important to note that some Business Owners and or Sales Managers like to see salespeople squirm. You will want to be prepared for an easy sales meeting or a difficult one. Either way, it will ...

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The reasons why your sales team is failing 

This may be a tough conversation for some Executives, Business Owners as well as Managers. It's not always the sales team's problem that creates a lack of sales. For this reason, we are not going to talk about salespeople. We will exclude salespeople from this conversation just for a moment. For a moment we will imagine that they are perfect. This is the only way we can examine this side ...

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    How to use emotions in sales to close deals

    You can use emotions in sales to close deals. Please make sure to do this right or you will be seen as manipulative. If you are not careful you can induce reactance and skepticism in your presentations. When you reach reactance or skepticism in your sales process you can close the deal but it will probably take hard closing or heavy discounting to close. When you use emotions incorrectly ...

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    How to use goals to sell more 

    If you look at goal setting there are so many pieces of information from you to choose from. You have to find what works for you. There isn't a one size fits all goal-setting process for everyone. It's ok to try something and if it doesn’t work find something that does. Your job is to find a plan, stick to it and work it. You can always modify as needed, in the end, this is your recipe. 

    Goal setting ...

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    Money is emotional in business and sales 

    You will find that when you spend money or make money it is emotional. This comes down to  the money spent vs time to make it. You will want to understand this concept in order to close more deals. When you can grasp the money vs time concept you can have better communication with your buyers. If you add in the understanding of risk it's that much more impressive. When older people tell you...

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    How to create a buyers guide

    One of the coolest things you can do for your service and or industry is create a buyers guide. A buyers guide is an explanation for what a buyer could do to make a good decision. This guide is your way to influence the sales process. You get to put your ideas out in front of the buyer before, during, and after the sale. You get to have some help with some of the buyers purchasing behavior. Part of the...

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    celebrate all wins in sales

    Sometimes in sales, we are our own worst enemies. It's easy to discount the accomplishments made over the course of a day, week, month, quarter, or year. You may have achieved something great only to tell yourself it wasn't that good. What you tell yourself after you close a deal matters. So often salespeople struggle because they ont see the good in what they have done. Part of this conversation comes ...

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    Risk vs reward in sales and business

    Google the words risk or reward and you will see exactly what they have to do with your sales presentation. As you meet with your buyers they are thinking about the risk they have of doing business with you, they just may not say it that way. The risk vs reward levers are used in purchases you make as well as your buyer. 

    • Risk - a situation involving exposure to danger
    • Reward - a thing give...
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    How to keep going when you want to quit sales 

    All salespeople hit a wall in their careers. The thoughts of wanting to quit is normal. Sales is not easy, especially in the begining. You go through ups and downs throughout the time you sell. These spots can be a high or a low. Sometimes it feels like a low all of the time. You will feel like nobody understands what you are going through. The pains you face don't seem right and quitt...

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    The problem with shame from sales 

    The emotions nobody wants to talk about are the ones you should. Everyone wants you to close deals and you want to be a closer but we have to talk about side products, bi-products of the sales process. These conversations are what you may think but are scared to say. Shame comes from internal issues and problems, conversations with salespeople and even professional therapists. Shame can come from ...

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    Why a structured sales processes help you close deal

    Flying by the seat of your pants nets nothing except frustration. Your clients know what you are doing, they feel it.  Your buyer deserves your best effort. If you really want long-term success in sales you need a system. Consistency in sales only happens what you have a solid game plan. 

    The power of structured sales processes 

    Masterful presentations demand attention, you get ...

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    Reframing rejection in sales 

    Rejection is a common conversation in the sales world, most salespeople are not ready to dig in and have the tough conversation. There are sales trainers and sales managers not prepared to discuss what salespeople go through. As a salesperson, you should always be willing to increase your knowledge in and around rejection. 

    Your need for approval can lead to rejection 

    Deep down inside we all want appr...

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    The power of learning how to be assertive in sales 

    To take your sales skills to the next level you will need to learn how to communicate better. Being assertive in sales is one way for you to move towards being a closer. You have to learn your own path and process. You can take and model what you learn but you will need to expand your zone. 

    How to stand up for yourself in sales 

    You must learn how to stand up for yourself in sale...

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    Why I spend so much time putting content together

    This episode may sound like its all about me, its not. I have to share my experiences to build the road map. This isn’t a cheesy covert hypnosis or inception all about myself. With 2600 YouTube videos and nearly 200 podcasts episodes, you have to know I have an agenda. Every chance I talk I get to refine my content, my thoughts, and my skills.

    How my past helped me build content 

    I...

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    5 Sings of being in a toxic sales environment

    You can start working at a company and everything is fine. Over time the office can go sideways. You need to know what to do when your company becomes unethical. The company may have been great before but then they change. There is a point where some companies become toxic. This is a process and evolution of a business. Sometimes the change happens overnight, sometimes it happens over ...

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    7 skills all closers have 

    There are common traits of salespeople in all sorts of industries. When you take a look at styles and skills here are some of the places you can learn from:

    • In home sales
    • Commercial sales 
    • Real estate sales 
    • SaaS sales 
    • Car sales
    • Enterprise sales 
    • Phone sales

    These are the 7 traits closers have. If you look long enough you may find different ideas. You can build out your own list or concepts. ...

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    What to do when you lose a sale or a deal

    This is a hidden conversation in sales to the extent most people can't answer it properly. What happens internally to you when you can't close a deal or you lost a sale. Nobody talks about this because they don’t know how to fix your problems. When you take the time to commit to fixing the issues you will get further in sales. You must be willing to answer tough questions and be accountabl...

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    Would sales be a good career for me?

    A common phrase that comes up in Google is "Is sales a good career to get started in". This is something sales trainers and sales experts get asked as well. Know that sales is a great service to be involved with. You get to help people with problems and issues they face. 

    Common fears about sales 

    • There is always the fear about taking advantage of people – you don’t have to do this
    • Living on...
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