Human-First Digital - SEO and Website Optimization Podcast
Your guide to SEO, website optimization, and digital marketing. Expert interviews and insights brought to you by Lumar. Learn more about Lumar’s cutting-edge website optimization platform at lumar.io
Episodes
International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.
We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can in...
Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress.
Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-...
This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal — to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at Click Consult.
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“I’ve found that knowing how to extract things is a very g...
“My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante.
In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights.
This pair of SEO pros discuss how Looker Studio can help you expand beyond the...
This week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare.
Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Cedarwood Digital, a Manchester-based digital marketing and SEO agency. Amanda shares h...
How your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast.
Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves into the intricate world of rendering and its pivotal role in SEO.
Mark and Chris e...
In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™.
The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and the need to educate clients and stakeholders about the importance of technical SEO. ...
Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search.
Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-structured-data-with-dan-taylor-head-of-technical-seo/
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In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital.
Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focusing on what truly matters for clients or stakeholders — and how to educate the...
Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on search results.
Discussed in this episode:
- Will’s ...
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