Join Neil Barrow, host of IHTEFYW, after his podcast with Emily Ackerman, Director of Business Development for the Southwest at Bennett Thrasher.
They covered the qualities of a successful business development professional, including: having a high motor, LinkedIn tips, managing your referral networks, and the #1 tip for new BD folks.
Welcome to the Strategies and Tactics edition where Neil unpacks:
Authenticity
Mindset
- Professional vs friends
- This is the best way to build authentic relationships
- Takeaway - show your real personality to attract the right people into your orbit because not everyone is going to like you
Orbit
- Identifying referral relationships that can be friends - core nucleus - meet 1x quarter 1x1
- Moving those relationships to friends through events and common interests - concerts, music, food
- Driving referrals through friendship
Winning new business
- Qualifying through vibes
- If they are a client of a friend, they will probably get along with you
- Clients becoming long term relationships
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