No A-Holes Allowed: Sparking Joy (and Results) with the Right People

In this episode of Ignite Your Events, we sit down with Krista Benoit, founder of iSPARK Consulting, to talk about the power of working with people who actually inspire you. From her unapologetic "No Assholes Allowed" philosophy to building a business rooted in integrity, kindness and collaboration, Krista shares how saying “no” to toxic energy can unlock joy, creativity and real results.

We dig into how event pros can be more intentional about who they work with, why it matters, and how to set a vibe-check standard that protects your energy and elevates your work.

If you’ve ever needed permission to walk away from the chaos and toward people who fuel your purpose, this is your sign.

You will LOVE Krista’s approach to discovery calls

Get ready for an episode packed with tons of inspirational ideas for event pros!

Thank you to our episode sponsor, Tourism Prince George. To learn more and connect with their team to start planning your next event visit tourismpg.com.

Resources:

Visit the iSPark website: https://www.isparkconsulting.ca/our-story/

Visit the Worth It landing page on Ignite magazine’s website for resources, back issues, and ongoing conversations.

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Next episode: We’re joined by renowned event strategist and author Tahira Endean to explore what it really means to design for joy. Her new book, Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust, is making waves across the industry—and for good reason.

Tahira shares the heart and research behind her story-driven book, written as part of her Master’s in Creativity and Change Leadership, and offers a bold new lens for event professionals: we’re not just planners—we’re goosebump creators.

We hope you enjoyed this episode of Ignite Your Events. Stay tuned for more inspiring stories and practical advice to elevate your business events!

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