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March 27, 2025 16 mins

Nicholle Karim, NCHA's Vice President of Policy Development, sits down with Brian Floyd, Chief Operating Officer of the ECU Health enterprise, to uncover what it takes to lead a 9-hospital rural health system.

From balancing daily operations with strategic goals to overcoming unique challenges faced by rural communities, Brian shares insights into the priorities, policies, and strategies that drive better health outcomes in Eastern North Carolina.

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