Episode 68 - Jim Vinoski on American Re-Industrialization and Marketing Content

Sales for Manufacturers, and creating content that resonates with people who actually bend steel and make stuff - Episode 68 of the Industrial Growth Institute Podcast with Jim Vinoski, Forbes contributor and the voice of Manufacturing Talks

Summary

Manufacturing podcast veteran Jim Vinoski joins Ed Marsh in the studio this week to discuss manufacturing, policy, content creation, veterans, scouts, bicycling, and more!

They discuss the importance of skilled trades education, the challenges of content creation in the manufacturing sector, and the need for a resurgence in American manufacturing. Jim shares his journey from factory floors to writing for Forbes and launching his own content consultancy.

The conversation emphasizes the significance of understanding the audience, the role of policy in manufacturing, and the value of quality content in driving industry growth.

Takeaways

• Jim Vinoski emphasizes the importance of promoting manufacturing among youth.
• The partnership between Mike Rowe and Pure Talk aims to support veterans in skilled trades education.
• Manufacturing is a challenging yet rewarding field that requires constant innovation.
• Content creation should focus on solving problems for the audience, not just promoting products.
• The resurgence of manufacturing in the U.S. is a national trend, not limited to specific regions. 
• Scouting plays a vital role in developing skills and values in youth.
• Understanding the audience is crucial for effective content marketing in manufacturing.
• AI can help bridge the gap in content creation for manufacturers.
• Manufacturers need to take responsibility for their own content and messaging.
• Quality content creation requires time, effort, and expertise.

Takeaway Quotes from Jim Vinoski

• "It's an honor to partner with Mike Rowe"
• "We need to bring back manufacturing jobs."
• "Quality content creation takes work."

Check out Jim's various websites:

• Cosgrove Content
• Manufacturing Talks
• Jim's Forbes byline
• Jim's Book on Amazon

LinkedIn: Jim Vinoski and Ed Marsh

Twitter: Jim Vinoski and Ed Marsh

Instagram: Jim Vinoski and Ed Marsh

YouTube: @ManufacturingTalks and @EdMarsh

Ed's Website: Ed Marsh Consulting

Show Transcript 

Chapters

00:00 Introduction to Manufacturing Advocacy 02:03 Veterans and Skilled Trades Education 05:40 Jim Vinoski's Manufacturing Experience 07:56 Writing for Forbes and Content Creation 11:58 Launching Cosgrove Content and Manufacturing Talks 15:14 Understanding the Audience in Content Creation 19:14 Re-Industrializing America 21:11 The Role of Scouting in Youth Development 30:07 History Buff and Its Influence 31:15 Navigating Policy and Regulation in Manufacturing 41:09 The National Resurgence of Manufacturing 42:12 Workflow and Consistency in Content Creation 43:23 Cycling as Stress Relief 50:57 The Importance of Quality Content 53:56 Recruitment Challenges in Manufacturing 55:53 Funding for MEPs and Industry Responsibility 01:00:22 The Need for Partnerships in Manufacturing 01:01:43 Upcoming Book and Its Themes 01:05:22 Recommended Podcasts and Resources 01:08:58 Final Thoughts on Content Creation   You're Marketing and Selling to YESTERDAY'S Buyers!   Buyers' behaviors are shifting quickly. Industrial sales and manufacturing marketing teams must adapt radically and quickly. Traditional approaches are failing. We need to change, but first we need to understand how buyers are changing, how their behaviors are evolving, and what that means to us.  

Read more from Ed's recent paper on th