Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes
Further digging into conference planning, from effective content marketing to risk management.
Topics include:
↳ How to influence registration
↳ The right and wrong ways to hold panel discussions
↳ Conference finances
Topics include:
↳ Association events vs corporate: What can they learn from each other?
↳ The one-day summit vs multi days: What’s more effective?
↳ Free speaker vs paid speaker: is the cost difference worth it?
Listen in on how we use our Trust Curve™ framework as the building blocks of a one-page marketing strategy.
Topics include:
↳ What part of the user journey to focus on
↳ D2C and B2B partnerships
↳ Frameworks to develop personas
Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy.
Topics include:
↳ How does “awareness” happen? Through which channels?
↳ Persuasion techniques
↳ Best practices on relative spend and focus for each vertical?
Continuing the discussion on internal organizational communications: the business impact is real: poor communications puts the brakes on growth, reduces productivity, and has a negative impact on culture.
Topics include:
↳ Communication is a skill: How can leaders best invest in developing their communication skills, and upskill their team?
↳ How can organizations create more accountability and sense of importance to their interna...
Communications is a critical management tool to build an aligned team. Consider the challenges when done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change…
Topics include:
↳ What internal communications are needed to power a well run organization?
↳ How do you know if your internal communications are "good enough"? What are the symptoms of a team when there is not enough or too mu...
Wrapping up with part 2 on this episode about organizational growth; business development, process, people, etc. It’s likely that your approach – however good – might benefit from a fresh perspective… and put-into-action-now new ideas.
Topics include:
↳ What are the contributing factors to a business pulling apart from the pack and succeeding?
↳ When to niche down your services and when to expand your offerings?, and
↳ Partnership...
You’ve grown to a certain level, but breaking through to the next is new ground. What changes must be made in Marketing? Tech? People? Would a new approach to business development open up new markets? And how about the ROI of your current investments?
Topics include:
↳ What is your advice to entrepreneurial leaders whose biggest challenge is business development?
↳ Client surveys and the net promoter score, and
↳ Referral sources t...
Completing our Q&A on corporate culture and work-from-home teams.
Topics include:
↳ The impact that recordings of virtual meetings have had on working relationships.
↳ Repurposing the “savings” from work-from-home employees to employee perks.
↳ The impact and ethics of “moonlighting” by both employees and organizational leaders.
🎙️Developing your Culture with Work-From-Home and Hybrid Teams: Part 1
For many organizations, hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are connected to the organization and the team without the benefits of sharing physical space?
Topics include:
↳ How can leaders of work-from-home and hybrid teams create the culture they aspire to?
↳ Picking up bad habit...
🎙️Two Perspectives on Retreat Planning: Facilitator vs Event Planner: Part 2
Continuing with this part 2 of the conversation between Randall Craig, as leadership retreat facilitator, and Dwayne Rutherford, as corporate event planner, to share a behind-the-scenes look at how we help our clients focus on the goals of their executive offsite without distractions.
Topics include:
↳ Calculating the ROI of a corporate retreat: The cost...
🎙️Two Perspectives on Retreat Planning: Facilitator vs Event Planner: Part 1
In this episode we are joined by Dwayne Rutherford TAG HIM], corporate event planner, to explore leadership retreat planning and execution from the dual lenses of Randall as facilitator, and Dwayne as event planner. Catch the full episode.
Topics include:
↳ What might we not understand about the corporate retreat industry, and corporate retreat planning?
...There is one mode of learning that many leaders have not had experience with: A peer mastermind group!
Topics include:
↳ Go fast alone vs go far together
↳ Peer mastermind group vs professional association membership
↳ Facilitator or no facilitator (and do they need subject matter expertise)
How important is executive presence, and how much should it play into your hiring process?
Topics include:
↳ Executive Presence and Local Culture: Do core qualities of executive presence transcend geography?
↳ Executive presence and succession planning
↳ How best to elevate your executive presence
This episode is for leaders in their role as mentors and role models.
Topics include:
↳ Executive presence as a learnable skill: Can anyone get there or are some personalities better suited?
↳ Executive Presence vs Professionalism
↳ Having Hard Conversations: How do you talk about "executive presence" with your employees?
Gain new perspectives on how to incorporate greater efficiencies into your operations and processes so that your growth will be smoother – and faster..
Topics include:
↳ 4DX or alternative frameworks?
↳ Whose “job” is it to resolve inefficiencies?
↳ When head office won’t change… but you want to do something new in your division?
“Work smarter, not harder”, they say – but what does that mean exactly? Especially in growing businesses, leaders know what they know, but don't know what they don’t know…
Topics include:
↳ Is “getting ahead” a myth?
↳ How will AI impact how we work?
↳ How can we prepare for disruption?
Our 2nd segment on how and when to pivot.
↳ Should organizations buckle down or take more risks when there is uncertainty?
↳ When is an “inspiration to pivot” wise vs a distraction from testing the current business model?
↳ Organizational pivot.... or create a new business?
In business, there is always change, particularly when you are chasing product-market fit. How do we decide to stay the course or look for new opportunity?
Topics include:
↳ Proactive pivots vs reactive pivots
↳ The role of "weak signals", and how to identify them?
↳ Predicting the future vs creating it
Going deeper into work-life balance for leaders, including frameworks from Randall’s bestseller Personal Balance Sheet.
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