Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes
💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 2
In this part 2 we reach deep to ask the existential question: Is transformation in the association space really possible? What would it take to see a new business model? And are there really new ways to drive non-dues revenue?
Topics include:
↳ Is transformation possible for association given the current culture?
↳ How can we persuade current associa...
💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 1
This one is for our clients and colleagues in the association and not for profit space, but the conversation around value to clients and being brave enough to change the status quo remains relevant across industries. There was so much to talk about this became 3 episodes!
Topics include:
↳ Why don’t we see more significant “transformation” and reinve...
💥Digital vs Transformation: A Leadership Discussion Part 2💥
Closing up our conversation and Q&A on digital transformation with more perspective, strategy, and practical tactics.
Topics include:
↳ Planning vs Action i.e. speed of decision making: How important is a robust planning and research phase vs speed to implementation or speed to market?
↳ Does “digital transformation” have to be all encompassing? Can’t modernizati...
💥Digital vs Transformation: A Leadership Discussion Part 1💥
This session is for anyone who feels their organization may have outgrown their current tech stack. Let's answer the questions: Is the prospective digital change really strategic? Is it really transformative? And what management practices need to be updated?
Topics include:
↳ Understanding the difference between having a ‘strategy’ and having a ‘plan’ (and why it’s impor...
Rounding out this three-part series on leadership retreat success strategies. This part 3 dives into addressing more challenges you may encounter without the proper forethought, communication, and expectation setting.
Topics include:
↳ Addressing the financial optics in tight economic times
↳ The impact of a work-from-home and hybrid team on leadership retreat planning; and
↳ When employees see a leadership retreat as an inconveni...
💥Powerful Leadership Retreats Part 2💥
Getting into some leadership retreat whoopsie scenarios in part 2 of this topic. WWRRD: What would Randall and Ronja do??
Topics include:
↳ Managing poor attitudes and conflict going into a leadership retreat.
↳ When the most senior leadership doesn't think they need to change; and
↳ When leaders don't have 100% confidence in team members who are at the retreat.
💥Powerful Leadership Retreats Part 1💥
Sharing here the recording of our original live session on what goes into organizing a truly impactful retreats that propel your organization to the next level of growth. We covered so much we got three episodes out of it!
Topics include:
↳ What challenges can a leadership retreat solve (and what problems can it not solve)?
↳ Moving from alignment to implementation and accountability when th...
💥Hiring a Keynote Speaker: 10 Great Questions to Ask Part 2💥
You’re on your way to being expert at sourcing the right fit speakers for your retreats and events after this!
Topics include:
↳ If all professional speakers get the same certifications and learning, is it the same quality across the board?
↳ Creative negotiations in lieu of speaker rates? , and
↳ What's it like working with TOP speakers…
💥Hiring a Keynote Speaker: 10 Great Questions to Ask, Part 1
When clients knock on our door to speak, we make sure it’s a good fit for both sides. In this episode we shed light on the business of speaking, and share the questions you should ask any speaker you are considering.
↳ The speaker selection process
↳ How to identify real quality speakers, and
↳ Speaker budget vs budget speakers: Do you get that much more for paying that ...
💥Building Your Business with Partnerships Part 3💥
We had so much to talk about we got three episodes out of it. Getting into the details here…
Topics include:
↳ Reasonable partnership contracts clauses
↳ Doe the 50/50 partnership work? , and
↳ Developing our ability to identify and secure strategic partnerships…
💥Building Your Business with Partnerships, Part 2
Diving deeper in part 2 on sustaining strategic partnerships.
Topics include:
↳ Managing brand transfer: Absorbing the reputation of our partners
↳ Due diligence: What to be aware of, and
↳ Partner Disputes: Who decides, and how to avoid a deadlock…
Partnerships are tremendously valuable in your business growth strategy – let’s talk about it.
Topics include:
↳ How to focus your partnership strategy
↳ Best practices for partnership agreements/contacts
↳ Most partnership dissolve for the same reasons… why do companies keep falling into the same trap?
💥2026 AI Executive Briefing Part 2💥
We continue in Part 2 of our AI conversation with Q&A.
Topics include:
↳ What happens when your leaders or middle managers are resistant to adopting AI?
↳ Why are people preoccupied with AI errors (i.e. hallucinations) when human error is more frequent?, and
↳ What will be the human-only skills that will be valuable in the workplace in the near future?
💥2026 AI Executive Briefing Part 1💥
We’ll leave the compilation of how-to generative AI demos and ‘hacks' to the talented Youtube creators – This session is about how leaders should be thinking about AI, and how we see can be strategic about using it to shape the future of our organizations.
Continuing with the second part of our discussion on proactive, forward-thinking human resource management.
Topics include:
↳ Building out your HR capabilities: Where to prioritize?
↳ Tackling the pervasiveness of underperformance and disengagement
↳ For growing companies, is the solution better HR or leadership coaching?
People strategy, strategic planning, succession planning, and career paths – it’s never been more complicated to find the right people in the right seats.
Topics include:
↳ Managing people strategy for AI-forward organizations
↳ Who really shapes the culture?
↳ When HR is decentralized…
Rounding out this full conversation on conference strategy and execution...
Topics include:
↳ How do we measure if a conference was a success
↳ How can we offer more value to attendees (or members)
↳ The conference post-mortem: capturing the right lessons
Further digging into conference planning, from effective content marketing to risk management.
Topics include:
↳ How to influence registration
↳ The right and wrong ways to hold panel discussions
↳ Conference finances
Topics include:
↳ Association events vs corporate: What can they learn from each other?
↳ The one-day summit vs multi days: What’s more effective?
↳ Free speaker vs paid speaker: is the cost difference worth it?
Listen in on how we use our Trust Curve™ framework as the building blocks of a one-page marketing strategy.
Topics include:
↳ What part of the user journey to focus on
↳ D2C and B2B partnerships
↳ Frameworks to develop personas
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