Episode Summary:
In this episode of Inherently Distinctive, host Zofia Morales and trademark attorney Mark Goodman discuss how businesses can strategically build their trademark portfolios over time. Mark shares insights on trademark protection strategies, from initial filing to developing a comprehensive brand protection plan.
Key Timestamps:
00:29 - Why businesses should view trademarks as a long-term strategy
02:33 - Discussion on trademarking colors and trade dress
04:12 - How startups can begin building their trademark portfolio
05:54 - Different types of trademarks beyond names and logos
06:39 - Understanding in-use vs. intent-to-use trademark applications
09:47 - Smart trademark strategy from day one
12:46 - The importance of brand consistency and risks of rebranding
14:39 - Discussion on logo variations and trademark applications
About the Show:
Inherently Distinctive with attorney Mark Goodman explores intellectual property law, focusing on patent law, trademark law, copyright law, and business law related to innovation. The show provides practical insights for businesses looking to protect their intellectual property.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.