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October 9, 2025 17 mins

Episode Summary: In this episode, Mark Goodman, a Nevada-based intellectual property lawyer, explains why a proper trademark clearance search is essential for entrepreneurs, inventors, and creative professionals. Many business owners rely on Google or the USPTO site alone, but Mark breaks down why a thorough professional search is necessary to protect your brand, avoid legal conflicts, and save time and money.

What You Will Learn in This Episode:

  • What a trademark clearance search is and why it matters.
  • Why Google and USPTO searches alone are not enough.
  • How to evaluate potential conflicts with existing marks.
  • Practical tips for startups on budget-friendly search options.
  • Real-world examples of businesses facing trademark conflicts.
  • How professional guidance can prevent costly mistakes and legal headaches.

Key Timestamps:

00:00 – Introduction to trademark clearance search 01:30 – Trademark analogy: Dating and being “married” to a name 04:50 – Understanding potential conflicts: Marks, products, and commerce channels 06:30 – Why professional guidance matters 09:45 – Real-world examples of trademark disputes 14:30 – How a search helps with trademark application process 16:20 – Tips for startups on budget-friendly search options 17:25 – Closing and resources

About the Show:

Inherently Distinctive is a podcast featuring attorney Mark Goodman, whose practice focuses on patent law, trademark law, copyright law, and business law related to innovation. The show provides valuable insights and practical advice for businesses and individuals navigating intellectual property matters.

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Transcript

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