How Customer Feedback can Shape your Product?

A true example of how important a customer Feedback is!

CURRYiT, is not just another masala or spice mix on the shelf, but it is the much needed story that we want in our home cooked food.

We tend to explore the different cuisines but how much effort do we actually put in to know the source, story and authenticity of that dish! Every single morsel of food we take has a story and CURRYiT is here to tell!

Nischal Kandula, a foodie by nature, knows taste, spices and mixes that one really needs to re-create the same cuisine at home! His passion is not just towards food but also toward educating the consumers about food and it's authenticity and that is what he wants to get to every home kitchen!

He believes:

"Culture is the feeding input to every dish. India has rich culture and hence, Indian food has rich food"

What we get to know through this conversation?

🍽 What was the trigger to enter an already cluttered market?

Service can be replicated but product can be outlive our lifetime.

🍽 Wanted to create tangible product which stays on the tongue! How they achieved it?

🍽 How Covid helped them to create their product?

🍽 How customer feedback shaped their product and also pushed them to expand their products?

🍽 Consumers believe to know everything and want to be seen as a matured but they hardly do it! Consumer Myth busted!!!

🍽 How to change the behavior of the Indian Consumer to enter into their kitchen?

🍽 How Curryit is maintaining the taste in terms of authenticity? How they achieved it?

🍽 How to use Consumers as Marketing Channels?

🍽 What to consider when marketing a product?

🍽 How to bring value to Marketing Communication that adds value?

🍽 How website creation adds value to the product?

🍽 How Consumer Feedback helped them evolve in product creation?

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