How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.
00:00 Introduction to MRII's Insights and Innovators Podcast
00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart
01:36 Duo Partners: Investing in Disruptive Tech
03:07 Evaluating and Supporting New Ventures
06:52 Examples of Disruptive Companies
12:48 Data Quality and Fraud in Market Research
18:15 Future Trends in Market Research and Data Analytics
21:47 Advice for Newcomers in the Industry
23:57 Conclusion and Final Thoughts
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