Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals.
00:00 Introduction to Wow Insights
00:13 Welcome to the Podcast
00:57 Meet Our Guest: Vijay Raj
02:08 Vijay's Career Journey
03:40 The Pyramid of Insights
06:31 Leadership and Influencing Skills
09:44 Advice for Aspiring Professionals
19:51 Opportunities and Challenges in Insights
20:47 The Role of Technology and AI
28:03 Future of Insights Functions
30:26 Conclusion and Final Thoughts
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