Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more!
00:00 Introduction to Insights and Innovators Podcast
00:32 Meet Our Guest: Helen Katz
01:30 Transformations in Media and Advertising
03:36 Navigating the Measurement Landscape
05:57 Engagement Metrics and Cross-Platform Challenges
09:17 Skills for Modern Media Professionals
11:38 The Role of AI and Automation
13:13 Client-Provider Dynamics in Research
16:19 Future of Media Consumption: Gen Alpha
17:20 Conclusion and Farewell
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