Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights!
00:00 Introduction and Episode Overview
00:27 Guest Introduction: Christian Hederault
01:13 Industry Challenges and Insights
02:18 Career Journey and Role at Colgate
04:09 Proactive Value Creation in Insights
05:48 Colgate's Insights Transformation Journey
07:49 Insights Competency Framework
10:12 Evolution and Future of Insights Function
14:04 Leveraging Technology in Insights
17:35 Conclusion and Final Thoughts
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