Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.
00:00 Introduction and Sponsor Message
00:34 Meet the Host and Guest
01:37 Role of Insights in Decision Making
01:59 Three Pillars of Digital at Wella
03:01 Data-Driven Decision Making
06:41 Real-World Examples of Insights Impact
11:25 Qualities of a Good Insights Professional
14:46 Delivering Insights Effectively
17:15 Conversational AI and Its Impact
20:24 Future of Insights and AI
23:33 Advice for Insights Professionals
25:41 Conclusion and Farewell
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